{"id":4549,"date":"2018-10-16T00:00:00","date_gmt":"2018-10-15T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/bmw-16-10-2018-decision-de-modificationarret\/"},"modified":"2018-10-16T00:00:00","modified_gmt":"2018-10-15T23:00:00","slug":"bmw-16-10-2018-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/bmw-16-10-2018-decision-de-modificationarret\/","title":{"rendered":"BMW 16-10-2018: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: BMW<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: BMW 8 Reeks Coup\u00e9 \/ BMW S\u00e9rie 8 Coup\u00e9<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Dagblad<\/strong> \/ <\/strong>Quotidien<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De advertentie toont het voertuig in kwestie en vermeldt verschillende eigenschappen.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/strong><\/p>\n

L\u2019annonce montre le v\u00e9hicule en question et mentionne diff\u00e9rentes propri\u00e9t\u00e9s.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

De klager haalde aan dat de reclame geen vermelding inzake CO2-uitstoot bevat.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le plaignant a soulign\u00e9 que la publicit\u00e9 ne contient pas la mention relative aux \u00e9missions de CO2.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat de advertentie voor het voertuig in kwestie geen vermeldingen bevat inzake het brandstofverbruik en de CO2-uitstoot, wat strijdig is met het Koninklijk Besluit van 5 september 2001 betreffende de beschikbaarheid van consumenteninformatie over het brandstofverbruik en de CO2-uitstoot bij het op de markt brengen van nieuwe personenauto’s en met artikel 5 van de Febiac-code.<\/p>\n

Gelet op het voorgaande en op basis van voormelde bepalingen, heeft de Jury de adverteerder derhalve verzocht om de reclame te wijzigen, en bij gebreke daaraan de reclame niet meer te verspreiden.<\/p>\n

Dienaangaande heeft de Jury er nota van genomen dat de adverteerder meedeelde dat de vermeldingen in kwestie door een vergetelheid uitzonderlijk niet vermeld werden en dat ze wel aanwezig zijn in ander reclamemateriaal over dezelfde wagen.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que l\u2019annonce pour le v\u00e9hicule en question ne contient pas les mentions relatives \u00e0 la consommation et aux \u00e9missions de CO2, ce qui est contraire \u00e0 l\u2019Arr\u00eat\u00e9 royal concernant la disponibilit\u00e9 d’informations sur la consommation de carburant et les \u00e9missions de CO2 \u00e0 l’intention des consommateurs lors de la commercialisation des voitures particuli\u00e8res neuves et \u00e0 l\u2019article 5 du code Febiac.<\/p>\n

Vu ce qui pr\u00e9c\u00e8de et sur la base des dispositions susmentionn\u00e9es, le Jury a demand\u00e9 \u00e0 l\u2019annonceur de modifier la publicit\u00e9 et \u00e0 d\u00e9faut, de ne plus la diffuser.<\/p>\n

A cet \u00e9gard, le Jury a not\u00e9 que l\u2019annonceur a communiqu\u00e9 que suite \u00e0 un oubli, les mentions en question n\u2019ont exceptionnellement pas \u00e9t\u00e9 mentionn\u00e9es et qu\u2019elles sont bien pr\u00e9sentes dans un autre mat\u00e9riel publicitaire relatif \u00e0 la m\u00eame voiture.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: BMW Product-Dienst \/ Produit-Service: BMW 8 Reeks Coup\u00e9 \/ BMW S\u00e9rie 8 Coup\u00e9 Media \/ M\u00e9dia: Dagblad \/ Quotidien   Beschrijving van de reclame \/ Description de la publicit\u00e9 De advertentie toont het voertuig in kwestie en vermeldt verschillende eigenschappen. \/\/\/\/\/\/\/\/\/\/ L\u2019annonce montre le v\u00e9hicule en question et mentionne diff\u00e9rentes propri\u00e9t\u00e9s. Klacht(en) […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4549","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBMW 16-10-2018: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/bmw-16-10-2018-decision-de-modificationarret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW 16-10-2018: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: BMW Product-Dienst \/ Produit-Service: BMW 8 Reeks Coup\u00e9 \/ BMW S\u00e9rie 8 Coup\u00e9 Media \/ M\u00e9dia: Dagblad \/ Quotidien   Beschrijving van de reclame \/ Description de la publicit\u00e9 De advertentie toont het voertuig in kwestie en vermeldt verschillende eigenschappen. \/\/\/\/\/\/\/\/\/\/ L\u2019annonce montre le v\u00e9hicule en question et mentionne diff\u00e9rentes propri\u00e9t\u00e9s. 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