{"id":4526,"date":"2018-09-11T00:00:00","date_gmt":"2018-09-10T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/kruidvat-11-09-2018-decision-de-modificationarret\/"},"modified":"2018-09-11T00:00:00","modified_gmt":"2018-09-10T23:00:00","slug":"kruidvat-11-09-2018-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/kruidvat-11-09-2018-decision-de-modificationarret\/","title":{"rendered":"Kruidvat 11-09-2018: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: <\/strong><strong>KRUIDVAT<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: <\/strong><strong>Nivea-producten<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: <\/strong><strong>Radio<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>De radiospot gaat als volgt:<br \/>Voice-over: \u201cBlijf ook na de zomer stralen met de thuiskomtoppers van Kruidvat. Nu, alles van Nivea, 4 stuks voor maar 8\u20ac. Kies en mix.\u201d<br \/>Jingle: \u201cKruidvat, steeds verrassend, altijd voordelig.\u201d<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n<p>De klager deelde mee dat hij naar de winkel ging om effectief 4 stuks van het merk Nivea te kopen. Aan de kassa kreeg hij het volle bedrag te horen dat hij hoefde te betalen (helaas geen 4 stuks voor \u20ac8). Na het bekijken van de promo in de winkel, bleek dat enkel deodorant, douchegel en wat shampoos in promo geplaatst werden \u2013 dus helaas niet \u201calles\u201d. Volgens hem is de reclame dus niet correct.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<\/strong><br \/><strong>D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n<p>De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n<p>De Jury heeft kennisgenomen van de radiospot in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n<p>Zij heeft vastgesteld dat de spot onder andere vermeldt \u201cNu, alles van Nivea, 4 stuks voor maar 8\u20ac\u201d en dat de radiospot op geen enkele wijze verwijst naar of alludeert op het bestaan van beperkingen op de draagwijdte van de actie. Zij heeft er echter nota van genomen dat de actie niet voor alle producten van Nivea geldt.<\/p>\n<p>De Jury is derhalve van oordeel dat de reclame van aard is om de gemiddelde consument te misleiden op het vlak van de draagwijdte van de actie, wat strijdig is met artikel VI. 97 van het Wetboek van economisch recht en artikels 3 en 5 van de Code van de Internationale Kamer van Koophandel (ICC code).<\/p>\n<p>Gelet op het voorgaande en op basis van voormelde bepalingen, heeft de Jury de adverteerder derhalve verzocht om de reclame te wijzigen, en bij gebreke daaraan de reclame niet meer te verspreiden.<\/p>\n<p>Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: KRUIDVAT Product-Dienst \/ Produit-Service: Nivea-producten Media \/ M\u00e9dia: Radio &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:Voice-over: \u201cBlijf ook na de zomer stralen met de thuiskomtoppers van Kruidvat. Nu, alles van Nivea, 4 stuks voor maar 8\u20ac. Kies en mix.\u201dJingle: \u201cKruidvat, steeds verrassend, altijd voordelig.\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4526","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kruidvat 11-09-2018: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/kruidvat-11-09-2018-decision-de-modificationarret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kruidvat 11-09-2018: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: KRUIDVAT Product-Dienst \/ Produit-Service: Nivea-producten Media \/ M\u00e9dia: Radio &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:Voice-over: \u201cBlijf ook na de zomer stralen met de thuiskomtoppers van Kruidvat. Nu, alles van Nivea, 4 stuks voor maar 8\u20ac. Kies en mix.\u201dJingle: \u201cKruidvat, steeds verrassend, altijd voordelig.\u201d [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/kruidvat-11-09-2018-decision-de-modificationarret\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-10T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/kruidvat-11-09-2018-decision-de-modificationarret\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/kruidvat-11-09-2018-decision-de-modificationarret\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Kruidvat 11-09-2018: D\u00e9cision de modification\\\/arr\u00eat\",\"datePublished\":\"2018-09-10T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/kruidvat-11-09-2018-decision-de-modificationarret\\\/\"},\"wordCount\":359,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/kruidvat-11-09-2018-decision-de-modificationarret\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/kruidvat-11-09-2018-decision-de-modificationarret\\\/\",\"name\":\"Kruidvat 11-09-2018: D\u00e9cision de modification\\\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#website\"},\"datePublished\":\"2018-09-10T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/kruidvat-11-09-2018-decision-de-modificationarret\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jep.be\\\/fr\\\/kruidvat-11-09-2018-decision-de-modificationarret\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/kruidvat-11-09-2018-decision-de-modificationarret\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jep.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kruidvat 11-09-2018: D\u00e9cision de modification\\\/arr\u00eat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jep.be\\\/#website\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jep.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.jep.be\"],\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/author\\\/admin_ydfgswor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kruidvat 11-09-2018: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jep.be\/fr\/kruidvat-11-09-2018-decision-de-modificationarret\/","og_locale":"fr_FR","og_type":"article","og_title":"Kruidvat 11-09-2018: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire","og_description":"Adverteerder \/ Annonceur: KRUIDVAT Product-Dienst \/ Produit-Service: Nivea-producten Media \/ M\u00e9dia: Radio &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:Voice-over: \u201cBlijf ook na de zomer stralen met de thuiskomtoppers van Kruidvat. Nu, alles van Nivea, 4 stuks voor maar 8\u20ac. Kies en mix.\u201dJingle: \u201cKruidvat, steeds verrassend, altijd voordelig.\u201d [&hellip;]","og_url":"https:\/\/jep.be\/fr\/kruidvat-11-09-2018-decision-de-modificationarret\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2018-09-10T23:00:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jep.be\/fr\/kruidvat-11-09-2018-decision-de-modificationarret\/#article","isPartOf":{"@id":"https:\/\/jep.be\/fr\/kruidvat-11-09-2018-decision-de-modificationarret\/"},"author":{"name":"admin","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789"},"headline":"Kruidvat 11-09-2018: D\u00e9cision de modification\/arr\u00eat","datePublished":"2018-09-10T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jep.be\/fr\/kruidvat-11-09-2018-decision-de-modificationarret\/"},"wordCount":359,"publisher":{"@id":"https:\/\/jep.be\/#organization"},"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/jep.be\/fr\/kruidvat-11-09-2018-decision-de-modificationarret\/","url":"https:\/\/jep.be\/fr\/kruidvat-11-09-2018-decision-de-modificationarret\/","name":"Kruidvat 11-09-2018: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/jep.be\/#website"},"datePublished":"2018-09-10T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/jep.be\/fr\/kruidvat-11-09-2018-decision-de-modificationarret\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jep.be\/fr\/kruidvat-11-09-2018-decision-de-modificationarret\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jep.be\/fr\/kruidvat-11-09-2018-decision-de-modificationarret\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jep.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Kruidvat 11-09-2018: D\u00e9cision de modification\/arr\u00eat"}]},{"@type":"WebSite","@id":"https:\/\/jep.be\/#website","url":"https:\/\/jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jep.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.jep.be"],"url":"https:\/\/jep.be\/fr\/author\/admin_ydfgswor\/"}]}},"_links":{"self":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/comments?post=4526"}],"version-history":[{"count":0,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4526\/revisions"}],"wp:attachment":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/media?parent=4526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/categories?post=4526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/tags?post=4526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}