{"id":4522,"date":"2018-09-05T00:00:00","date_gmt":"2018-09-04T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/reckitt-benckiser-dettol-05-09-2018-pas-de-remarques\/"},"modified":"2018-09-05T00:00:00","modified_gmt":"2018-09-04T23:00:00","slug":"reckitt-benckiser-dettol-05-09-2018-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/reckitt-benckiser-dettol-05-09-2018-pas-de-remarques\/","title":{"rendered":"Reckitt Benckiser – Dettol 05-09-2018: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: RECKITT BENCKISER<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Dettol<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>TV<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le spot montre successivement les situations suivantes sur fond musical. Une fillette traverse la rue \u00e0 c\u00f4t\u00e9 d\u2019un ours brun qui s\u2019interpose entre elle et une auto qui arrive. Un enfant est assis sur un banc sous la pluie et un rapace vient le prot\u00e9ger avec son aile. Un ado regarde deux jeunes filles qui le saluent en passant et un singe s\u2019installe \u00e0 c\u00f4t\u00e9 de lui et commence \u00e0 l\u2019\u00e9pouiller. Des enfants attrapent la casquette d\u2019un gar\u00e7on mais la lui rendent quand un \u00e9l\u00e9phant arrive. Une fillette dort sur un divan contre le flanc d\u2019une lionne.
Le texte suivant appara\u00eet \u00e0 l\u2019\u00e9cran : \u00ab Prot\u00e9ger comme une maman. \u00bb. Ensuite : \u00ab C\u2019est votre mission. C\u2019est notre mission. \u00bb puis le logo Dettol et \u00ab prot\u00e8ge votre famille \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant, en tant que p\u00e8re, se sent stigmatis\u00e9 par cette publicit\u00e9 qui dit selon lui qu\u2019il n\u2019y a que les mamans qui prot\u00e8gent. Il trouve la publicit\u00e9 sexiste et stigmatisante.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que le spot TV montre des sc\u00e8nes successives o\u00f9 un enfant est prot\u00e9g\u00e9 par un animal et qu\u2019\u00e0 la fin apparaissent \u00e0 l\u2019\u00e9cran les mentions suivantes : \u00ab Prot\u00e9ger comme une maman. \u00bb et \u00ab C\u2019est votre mission. C\u2019est notre mission. \u00bb.<\/p>\n

Selon le Jury, le spot illustre ainsi le sentiment d\u2019\u00eatre prot\u00e9g\u00e9 sans pour autant perp\u00e9tuer de st\u00e9r\u00e9otype sexiste ni pr\u00f4ner une certaine r\u00e9partition des r\u00f4les entre l\u2019homme et la femme.<\/p>\n

Le Jury est d\u2019avis que le spot n\u2019est pas non plus de nature \u00e0 appara\u00eetre comme discriminant \u00e0 l\u2019\u00e9gard des hommes.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que la publicit\u00e9 concern\u00e9e n\u2019est pas en infraction avec les R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: RECKITT BENCKISER Product-Dienst \/ Produit-Service: Dettol Media \/ M\u00e9dia: TV   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre successivement les situations suivantes sur fond musical. Une fillette traverse la rue \u00e0 c\u00f4t\u00e9 d\u2019un ours brun qui s\u2019interpose entre elle et une auto qui arrive. Un enfant est […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4522","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nReckitt Benckiser - Dettol 05-09-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/reckitt-benckiser-dettol-05-09-2018-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reckitt Benckiser - Dettol 05-09-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: RECKITT BENCKISER Product-Dienst \/ Produit-Service: Dettol Media \/ M\u00e9dia: TV   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre successivement les situations suivantes sur fond musical. 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