{"id":4521,"date":"2018-09-05T00:00:00","date_gmt":"2018-09-04T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/opel-05-09-2018-pas-de-remarques\/"},"modified":"2018-09-05T00:00:00","modified_gmt":"2018-09-04T23:00:00","slug":"opel-05-09-2018-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/opel-05-09-2018-pas-de-remarques\/","title":{"rendered":"Opel 05-09-2018: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: OPEL<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Opel Grandland X<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De radiospot gaat als volgt:
Voice-over: \u201cHet clich\u00e9 zegt dat Duitsers luidruchtig zijn. Sommigen zien ze dus liever niet naast zich aan het zwembad liggen.
Maar met de Opel Grandland X ziet u wel graag een Duitser op uw oprit staan. Een stoere SUV die er sneller en voordeliger kan staan dan u denkt.
De Opel Grandland X SUV. Direct leverbare Duitse kwaliteit met een totaalvoordeel tot \u20ac5.900. Nu op opelstock.be.\u201d<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

VO : \u00ab C\u2019est sans doute un clich\u00e9 que les Allemands peuvent \u00eatre bruyants, bien qu\u2019en vacances, certains ne voient pas d\u2019un bon \u0153il un Allemand sur le transat d\u2019\u00e0 c\u00f4t\u00e9.
Avec l\u2019Opel Grandland X, vous voyez avec joie un Allemand s\u2019installer devant chez vous. Un SUV costaud dont le prix est plus avantageux que vous ne le croyez.
Le SUV Opel Grandland X. La qualit\u00e9 allemande, imm\u00e9diatement disponible avec un avantage total de \u20ac5.900. Maintenant sur opelstock.be. \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant trouve la publicit\u00e9 raciste ou au moins discriminante et injurieuse envers les Allemands.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennisgenomen van de radiospot in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n

De Jury is vooreerst van mening dat er een duidelijk verband bestaat tussen het Duitse automerk en het feit dat in de spot verwezen wordt naar Duitsers.<\/p>\n

Zij is tevens van mening dat de reclame het humoristisch, bij wijze van zelfspot, gebruikte clich\u00e9 zelf ook uitdrukkelijk als dusdanig benoemt, om het vervolgens te ontkrachten en te verwijzen naar positieve kenmerken om de \u201cDuitse kwaliteit\u201d van het aangeprezen voertuig in de verf te zetten.<\/p>\n

De Jury is derhalve van oordeel dat deze radiospot niet van aard is om de Duitsers of de Duitse afkomst te denigreren of te stigmatiseren en geen intolerant of racistisch gedrag oproept of discriminatie gebaseerd op de nationale herkomst inhoudt.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance du spot radio en question et de la plainte qui le concerne.<\/p>\n

Le Jury est tout d\u2019abord d\u2019avis qu\u2019il existe un lien clair entre la marque automobile allemande et le fait que le spot fasse r\u00e9f\u00e9rence aux Allemands.<\/p>\n

Il est \u00e9galement d\u2019avis que la publicit\u00e9 nomme explicitement en tant que tel le clich\u00e9 utilis\u00e9 humoristiquement, comme autod\u00e9rision, pour le rejeter ensuite et faire r\u00e9f\u00e9rence \u00e0 des caract\u00e9ristiques positives afin de mettre en avant \u00ab la qualit\u00e9 allemande \u00bb du v\u00e9hicule promu.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que ce spot radio n\u2019est pas de nature \u00e0 d\u00e9nigrer ou \u00e0 stigmatiser les Allemands ou l\u2019origine allemande et n’\u00e9voque pas de comportement intol\u00e9rant ou raciste ou ne contient pas de discrimination fond\u00e9e sur l’origine nationale.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: OPEL Product-Dienst \/ Produit-Service: Opel Grandland X Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:Voice-over: \u201cHet clich\u00e9 zegt dat Duitsers luidruchtig zijn. Sommigen zien ze dus liever niet naast zich aan het zwembad liggen.Maar met de Opel Grandland X ziet u […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4521","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nOpel 05-09-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/opel-05-09-2018-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opel 05-09-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: OPEL Product-Dienst \/ Produit-Service: Opel Grandland X Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:Voice-over: \u201cHet clich\u00e9 zegt dat Duitsers luidruchtig zijn. Sommigen zien ze dus liever niet naast zich aan het zwembad liggen.Maar met de Opel Grandland X ziet u […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/opel-05-09-2018-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-04T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/opel-05-09-2018-pas-de-remarques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/opel-05-09-2018-pas-de-remarques\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Opel 05-09-2018: Pas de remarques\",\"datePublished\":\"2018-09-04T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/opel-05-09-2018-pas-de-remarques\\\/\"},\"wordCount\":622,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/opel-05-09-2018-pas-de-remarques\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/opel-05-09-2018-pas-de-remarques\\\/\",\"name\":\"Opel 05-09-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#website\"},\"datePublished\":\"2018-09-04T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/opel-05-09-2018-pas-de-remarques\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jep.be\\\/fr\\\/opel-05-09-2018-pas-de-remarques\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/opel-05-09-2018-pas-de-remarques\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jep.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Opel 05-09-2018: Pas de remarques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jep.be\\\/#website\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jep.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.jep.be\"],\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/author\\\/admin_ydfgswor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Opel 05-09-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jep.be\/fr\/opel-05-09-2018-pas-de-remarques\/","og_locale":"fr_FR","og_type":"article","og_title":"Opel 05-09-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire","og_description":"Adverteerder \/ Annonceur: OPEL Product-Dienst \/ Produit-Service: Opel Grandland X Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:Voice-over: \u201cHet clich\u00e9 zegt dat Duitsers luidruchtig zijn. Sommigen zien ze dus liever niet naast zich aan het zwembad liggen.Maar met de Opel Grandland X ziet u […]","og_url":"https:\/\/jep.be\/fr\/opel-05-09-2018-pas-de-remarques\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2018-09-04T23:00:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jep.be\/fr\/opel-05-09-2018-pas-de-remarques\/#article","isPartOf":{"@id":"https:\/\/jep.be\/fr\/opel-05-09-2018-pas-de-remarques\/"},"author":{"name":"admin","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789"},"headline":"Opel 05-09-2018: Pas de remarques","datePublished":"2018-09-04T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jep.be\/fr\/opel-05-09-2018-pas-de-remarques\/"},"wordCount":622,"publisher":{"@id":"https:\/\/jep.be\/#organization"},"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/jep.be\/fr\/opel-05-09-2018-pas-de-remarques\/","url":"https:\/\/jep.be\/fr\/opel-05-09-2018-pas-de-remarques\/","name":"Opel 05-09-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/jep.be\/#website"},"datePublished":"2018-09-04T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/jep.be\/fr\/opel-05-09-2018-pas-de-remarques\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jep.be\/fr\/opel-05-09-2018-pas-de-remarques\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jep.be\/fr\/opel-05-09-2018-pas-de-remarques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jep.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Opel 05-09-2018: Pas de remarques"}]},{"@type":"WebSite","@id":"https:\/\/jep.be\/#website","url":"https:\/\/jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jep.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.jep.be"],"url":"https:\/\/jep.be\/fr\/author\/admin_ydfgswor\/"}]}},"_links":{"self":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/comments?post=4521"}],"version-history":[{"count":0,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4521\/revisions"}],"wp:attachment":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/media?parent=4521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/categories?post=4521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/tags?post=4521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}