{"id":4512,"date":"2018-08-24T00:00:00","date_gmt":"2018-08-23T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/betfirst-24-08-2018-avis-de-reserve\/"},"modified":"2018-08-24T00:00:00","modified_gmt":"2018-08-23T23:00:00","slug":"betfirst-24-08-2018-avis-de-reserve","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/betfirst-24-08-2018-avis-de-reserve\/","title":{"rendered":"Betfirst 24-08-2018: Avis de r\u00e9serve"},"content":{"rendered":"

Adverteerder \/ Annonceur: BETFIRST<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Jeux de hasard en ligne<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>TV<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le spot montre un vestiaire de club de sport et un homme qui se douche en sifflotant. Tout \u00e0 coup, on entend des hommes chanter dans la pi\u00e8ce d\u2019\u00e0 c\u00f4t\u00e9. Le spot montre les hommes en les filmant entre les jambes de l\u2019homme qui se douche et qui a l\u2019air emb\u00eat\u00e9. Un savon glisse et arrive entre ses pieds. Il le regarde et rel\u00e8ve la t\u00eate.
Voix-off et texte \u00e0 l\u2019\u00e9cran : \u00ab Tu as le go\u00fbt du risque ? Parie plut\u00f4t sur Betfirst \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

La plaignante a communiqu\u00e9 que dans la publicit\u00e9, un homme se lave sous la douche et d’autres hommes font la f\u00eate dans la pi\u00e8ce faisant dos \u00e0 l’homme qui se lave. Celui-ci voit ces hommes, laisse tomber le savon et veut se pencher afin de le ramasser. A ce moment, la voix off demande \u00e0 quel point “on peut \u00eatre courageux” (ce ne sont pas les termes exacts) et sous-entend clairement qu’il vaut mieux jouer chez l\u2019annonceur plut\u00f4t que de risquer la sodomie.
Selon elle, cette publicit\u00e9 est \u00e0 tendance homophobe voire homophobie qualifi\u00e9e et l’homophobie est ill\u00e9gale en Belgique.<\/p>\n

Beslissing Jury in eerste aanleg: Advies van voorbehoud<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Avis de r\u00e9serve<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que, pour illustrer le slogan \u00ab Tu as le go\u00fbt du risque ? Parie plut\u00f4t sur Betfirst \u00bb, la publicit\u00e9 met en sc\u00e8ne un homme qui se douche dans un vestiaire sportif o\u00f9 un groupe d\u2019hommes fait la f\u00eate dans la pi\u00e8ce derri\u00e8re lui et qu\u2019il h\u00e9site \u00e0 se pencher pour ramasser le savon entre ses jambes.<\/p>\n

Il a ensuite pris connaissance de la plainte et notamment de l\u2019interpr\u00e9tation du spot TV qui y est donn\u00e9e comme sous-entendant clairement qu’il vaut mieux jouer chez l\u2019annonceur plut\u00f4t que de risquer la sodomie.<\/p>\n

Il a \u00e9galement pris connaissance du fait que, selon l\u2019annonceur, la publicit\u00e9 ne contient pas d\u2019\u00e9l\u00e9ments sexuels, la douche dans le club de sport \u00e9tant un endroit d\u2019\u00e9change de blagues sans qu\u2019elles aient n\u00e9cessairement un caract\u00e8re sexuel, mais fait simplement passer le message qu\u2019un petit joueur nouveau dans un club peut vaincre des \u00ab grands \u00bb.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, il a \u00e9galement not\u00e9 qu\u2019il s\u2019agit d\u2019une publicit\u00e9 en 2 phases, le \u00ab reveal \u00bb de cette publicit\u00e9 montrant que le jeune homme ne s\u2019est pas laiss\u00e9 faire par les autres \u00ab plus grands \u00bb qui sont \u00e0 terre.<\/p>\n

Nonobstant ce qui pr\u00e9c\u00e8de et ind\u00e9pendamment de l\u2019existence de la deuxi\u00e8me phase de la publicit\u00e9 dont le t\u00e9l\u00e9spectateur n\u2019aura pas n\u00e9cessairement connaissance, le Jury est d\u2019avis que la publicit\u00e9 est de nature \u00e0 pouvoir \u00e9voquer dans le chef du consommateur moyen une image clich\u00e9 des vestiaires sportifs pour les hommes et de l\u2019homosexualit\u00e9.<\/p>\n

Vu le contexte social actuel en ce qui concerne l\u2019homophobie et compte tenu de ce qui pr\u00e9c\u00e8de, le Jury est d\u2019avis que la publicit\u00e9 concern\u00e9e est susceptible de provoquer des r\u00e9actions n\u00e9gatives aupr\u00e8s du public. Il a donc estim\u00e9 devoir formuler un avis de r\u00e9serve conform\u00e9ment \u00e0 l\u2019article 2 de son r\u00e8glement et en appelle \u00e0 la responsabilit\u00e9 de l\u2019annonceur.<\/p>\n

Un avis de r\u00e9serve implique que l\u2019annonceur est libre concernant la suite qu\u2019il donne \u00e0 cet avis.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: BETFIRST Product-Dienst \/ Produit-Service: Jeux de hasard en ligne Media \/ M\u00e9dia: TV   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre un vestiaire de club de sport et un homme qui se douche en sifflotant. Tout \u00e0 coup, on entend des hommes chanter dans la pi\u00e8ce d\u2019\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4512","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBetfirst 24-08-2018: Avis de r\u00e9serve - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/betfirst-24-08-2018-avis-de-reserve\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betfirst 24-08-2018: Avis de r\u00e9serve - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: BETFIRST Product-Dienst \/ Produit-Service: Jeux de hasard en ligne Media \/ M\u00e9dia: TV   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre un vestiaire de club de sport et un homme qui se douche en sifflotant. 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