{"id":4509,"date":"2018-08-23T00:00:00","date_gmt":"2018-08-22T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/recupel-23-08-2018-pas-de-remarques\/"},"modified":"2018-08-23T00:00:00","modified_gmt":"2018-08-22T23:00:00","slug":"recupel-23-08-2018-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/recupel-23-08-2018-pas-de-remarques\/","title":{"rendered":"Recupel 23-08-2018: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: RECUPEL<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Recyclage lampen \/ Recyclage ampoules<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Affiche<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De affiches tonen glimlachende vrouwen in lampenkostuum die op hun zij liggen, met de tekst \u201cOude lampen en armaturen hier welkom!\u201d.<\/p>\n

\/\/\/\/\/\/\/\/\/\/\/<\/p>\n

Les affiches montrent des femmes souriantes et couch\u00e9es sur le c\u00f4t\u00e9, en costume d\u2019ampoules, avec le texte \u00ab Lampes et armatures usag\u00e9es bienvenues ici. \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

De klaagster deelde mee dat de affiches afbeeldingen van een vrouwenlichaam in combinatie met wegwerpmateriaal bevatten. Volgens haar geeft het vrouwenlichaam geen functionele toevoeging aan de boodschap en is het als minderwaardig object voorgesteld.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

La plaignante a communiqu\u00e9 que les affiches contiennent des repr\u00e9sentations de corps de femme en combinaison avec du mat\u00e9riel jetable. Selon elle, le corps f\u00e9minin n\u2019apporte pas d\u2019ajout fonctionnel au message et il est pr\u00e9sent\u00e9 comme un objet sans valeur.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat de visuals van de betrokken affiches vrouwen tonen in lampenkostuums.<\/p>\n

De Jury heeft eveneens vastgesteld dat de adverteerder met deze reclames de gebruikers uitnodigt om lampen en armaturen binnen te brengen in een containerpark.<\/p>\n

De Jury heeft genoteerd dat de adverteerder, om deze heel functionele boodschap op een persoonlijkere en menselijkere manier over te brengen, bewust gekozen heeft om de lampen te laten uitbeelden door vrouwen in een kostuum.<\/p>\n

De Jury is van mening dat de sensibiliseringsboodschap van de adverteerder duidelijk blijkt uit de reclames en dat de visuele elementen een rechtstreeks verband vertonen en in verhouding zijn met de boodschap die de adverteerder wil overbrengen.<\/p>\n

Zij is tevens van mening dat de affiches de vrouw niet op een negatieve manier of als minderwaardig voorstellen.<\/p>\n

De Jury is derhalve van oordeel dat de reclame in kwestie niet in strijd is met de JEP-Regels inzake niet-commerci\u00eble reclame en evenmin met de JEP-Regels inzake de afbeelding van de mens.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury gemeend geen opmerkingen te moeten formuleren op deze punten.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: RECUPEL Product-Dienst \/ Produit-Service: Recyclage lampen \/ Recyclage ampoules Media \/ M\u00e9dia: Affiche   Beschrijving van de reclame \/ Description de la publicit\u00e9 De affiches tonen glimlachende vrouwen in lampenkostuum die op hun zij liggen, met de tekst \u201cOude lampen en armaturen hier welkom!\u201d. \/\/\/\/\/\/\/\/\/\/\/ Les affiches montrent des femmes souriantes et […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4509","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nRecupel 23-08-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/recupel-23-08-2018-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recupel 23-08-2018: Pas de remarques - 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