{"id":4489,"date":"2018-06-20T00:00:00","date_gmt":"2018-06-19T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/brico-19-06-2018-pas-de-remarques\/"},"modified":"2018-06-20T00:00:00","modified_gmt":"2018-06-19T23:00:00","slug":"brico-19-06-2018-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/brico-19-06-2018-pas-de-remarques\/","title":{"rendered":"Brico 19-06-2018: Pas de remarques"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: <\/strong><strong>BRICO<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: <\/strong><strong>Vaderdagactie<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: <\/strong><strong>Radio<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>De radiospot gaat als volgt:<br \/>VO: \u201cJe papa is je held. Altijd geweest. Hij klaart thuis alle klussen.\u201d<br \/>Vader (sukkelend met zaag): \u201cMaar enfin zeg!\u201d<br \/>VO: \u201cHij verzorgt de tuin met veel liefde.\u201d<br \/>Vader (foeterend met heggenschaar): \u201cAllee! Komaan!\u201d<br \/>VO: \u201cEn hij hangt alle kaders aan de muur.\u201d<br \/>Vader (zich bezerend met een hamer): \u201cVoil\u00e0 se! Ah!\u201d<br \/>VO: \u201cNu zaterdag viert Brico alle vaders.<br \/>Bij aankoop van minimum 40 euro geeft Brico je een vaderdagactiviteit cadeau. Kajak, paintball, klimmen of een andere activiteit? Afspraak nu zaterdag bij Brico.<br \/>Voor de makers. Brico.\u201d<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n<p>De klaagster deelde mee dat we jarenlang voor de gelijkheid tussen man en vrouw strijden en vindt deze reclame heel stereotiep. De moeder doet ook klusjes en werkt ook in de tuin, niet alleen de man.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><br \/><strong>D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n<p>De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n<p>De Jury heeft kennisgenomen van de reclame in kwestie. Volgens haar gaat het hier om een ludieke en humoristische spot ter gelegenheid van Vaderdag, die geen uitspraak bevat over de rolverdeling tussen mannen en vrouwen.<\/p>\n<p>De Jury is van mening dat de spot niet beweert of de indruk wekt dat de taken in kwestie de exclusieve taken van de man zijn of dat vrouwen niet in de tuin zouden kunnen werken of geen klusjes zouden kunnen uitvoeren.<\/p>\n<p>Zij is derhalve van oordeel dat deze spot niet van aard is om een genderstereotype te bestendigen dat indruist tegen de evolutie van de maatschappij.<\/p>\n<p>De Jury heeft tevens geoordeeld dat deze spot noch seksistisch noch denigrerend voor de vrouw of voor de man is.<\/p>\n<p>Gelet op het voorgaande is de Jury van oordeel dat de reclame in kwestie geen inbreuk uitmaakt op de JEP Regels inzake de afbeelding van de mens.<\/p>\n<p>Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op deze punten.<\/p>\n<p>Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: BRICO Product-Dienst \/ Produit-Service: Vaderdagactie Media \/ M\u00e9dia: Radio &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:VO: \u201cJe papa is je held. Altijd geweest. Hij klaart thuis alle klussen.\u201dVader (sukkelend met zaag): \u201cMaar enfin zeg!\u201dVO: \u201cHij verzorgt de tuin met veel liefde.\u201dVader (foeterend met heggenschaar): [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4489","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brico 19-06-2018: Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/brico-19-06-2018-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brico 19-06-2018: Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: BRICO Product-Dienst \/ Produit-Service: Vaderdagactie Media \/ M\u00e9dia: Radio &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:VO: \u201cJe papa is je held. Altijd geweest. 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