{"id":4467,"date":"2018-05-09T00:00:00","date_gmt":"2018-05-08T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/payconiq-09-05-2018-pas-de-remarques\/"},"modified":"2018-05-09T00:00:00","modified_gmt":"2018-05-08T23:00:00","slug":"payconiq-09-05-2018-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/payconiq-09-05-2018-pas-de-remarques\/","title":{"rendered":"Payconiq 09-05-2018: Pas de remarques"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: PAYCONIQ<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Payconiq<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: <\/strong><strong>Radio<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>Le spot radio se d\u00e9roule sous forme de chanson&nbsp;:<br \/>\u00ab&nbsp;Un peu d\u2019kin\u00e9, un beau v\u00e9lo<br \/>Une ceinture noire, un kimono<br \/>Une bo\u00eete \u00e0 pain ou de biscuits<br \/>Et tout pay\u00e9 avec mon appli<br \/>Un bouquet de fleurs pour mon rencard<br \/>Une montre pour pas \u00eatre en retard<br \/>Un bon resto<br \/>Beaucoup trop chaud<br \/>Une carabine \u00e0 plombs<br \/>De nouvelles chaussettes vraiment laides<br \/>Des le\u00e7ons chez le logop\u00e8de<br \/>A\u00efe a\u00efe bandalero<br \/>Et pour payer, y a mon smartphone.&nbsp;\u00bb<br \/>VO&nbsp;: \u00ab&nbsp;Quels que soient vos achats, payez-les facilement avec votre smartphone et Payconiq. Essayez vous aussi en magasin. Je paye mobile, je Payconiq. T\u00e9l\u00e9chargez l\u2019appli maintenant.&nbsp;\u00bb<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n<p>Le plaignant trouve que la publicit\u00e9, o\u00f9 on entend \u00ab&nbsp;un kimono&nbsp;\u00bb avec un accent asiatique, stigmatise en v\u00e9hiculant un st\u00e9r\u00e9otype raciste sur la communaut\u00e9 asiatique (chinoise, japonaise, etc.).<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><br \/><strong>D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n<p>Le Jury a constat\u00e9 que le spot radio sous forme de chanson liste une s\u00e9rie de choses h\u00e9t\u00e9roclites \u00e0 acheter, dont un kimono, pour faire la promotion d\u2019une application pour payer avec son smartphone.<\/p>\n<p>Le Jury est d\u2019avis que l\u2019utilisation d\u2019un accent asiatique pour prononcer le mot \u00ab&nbsp;kimono&nbsp;\u00bb dans ce spot d\u00e9cal\u00e9 n\u2019est pas de nature \u00e0 \u00eatre consid\u00e9r\u00e9e comme un st\u00e9r\u00e9otype allant \u00e0 l\u2019encontre de l\u2019\u00e9volution de la soci\u00e9t\u00e9. Il est \u00e9galement d\u2019avis que le spot n\u2019est pas de nature \u00e0 \u00eatre per\u00e7u par le consommateur moyen comme offensant \u00e0 l\u2019\u00e9gard de la communaut\u00e9 asiatique.<\/p>\n<p>Le Jury a d\u00e8s lors estim\u00e9 que ce spot radio ne contient pas d\u2019\u00e9l\u00e9ment d\u00e9nigrant envers les asiatiques et n\u2019\u00e9voque pas de comportement raciste.<\/p>\n<p>Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 que la publicit\u00e9 n\u2019est pas contraire aux R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne et ne t\u00e9moigne pas non plus d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur.<\/p>\n<p>A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n<p>Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: PAYCONIQ Product-Dienst \/ Produit-Service: Payconiq Media \/ M\u00e9dia: Radio &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot radio se d\u00e9roule sous forme de chanson&nbsp;:\u00ab&nbsp;Un peu d\u2019kin\u00e9, un beau v\u00e9loUne ceinture noire, un kimonoUne bo\u00eete \u00e0 pain ou de biscuitsEt tout pay\u00e9 avec mon appliUn bouquet de fleurs pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4467","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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