{"id":4460,"date":"2018-04-27T00:00:00","date_gmt":"2018-04-26T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/b-post-27-04-2018-pas-de-remarques\/"},"modified":"2018-04-27T00:00:00","modified_gmt":"2018-04-26T23:00:00","slug":"b-post-27-04-2018-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/b-post-27-04-2018-pas-de-remarques\/","title":{"rendered":"B-Post 27-04-2018: Pas de remarques"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: B-POST<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Livraison de colis<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: <\/strong><strong>Internet (YouTube)<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>Sous forme de film d\u2019animation, la vid\u00e9o montre un homme qui soupire parce qu\u2019il attend un colis et qu\u2019il n\u2019\u00e9tait pas chez lui quand on est pass\u00e9 le livrer. On voit ensuite le m\u00eame homme souriant indiquer via son smartphone o\u00f9 il pr\u00e9f\u00e8re que le colis soit livr\u00e9, puis un facteur sonner \u00e0 une porte, sonner chez le voisin (un monsieur plus \u00e2g\u00e9 qui ouvre la porte), d\u00e9poser le colis devant le carport et enfin rentrer avec le colis dans un bureau de poste, un point poste et un distributeur de paquets.<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n<p>La plaignante souhaite protester contre cette publicit\u00e9 mettant en sc\u00e8ne uniquement trois hommes blancs. Selon elle, cette image de la soci\u00e9t\u00e9 est irr\u00e9aliste et offensante \u00e0 l\u2019encontre des autres cat\u00e9gories de personnes (de couleur et des femmes en particulier).<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><br \/><strong>D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n<p>Le Jury a constat\u00e9 que la vid\u00e9o met diff\u00e9rents personnages anim\u00e9s en sc\u00e8ne pour faire la promotion du service de livraison de colis de l\u2019annonceur.<\/p>\n<p>Le Jury a not\u00e9 que la vid\u00e9o ne montre que des hommes blancs. Il est n\u00e9anmoins d\u2019avis qu\u2019elle n\u2019est pas de nature \u00e0 \u00eatre per\u00e7ue comme offensante \u00e0 l\u2019\u00e9gard des femmes ou des personnes de couleur par le consommateur moyen.<\/p>\n<p>Il est \u00e9galement d\u2019avis que la publicit\u00e9 ne contient pas de discrimination fond\u00e9e sur le sexe ou l\u2019origine ethnique.<\/p>\n<p>Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 que la publicit\u00e9 n\u2019est pas contraire aux R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne et ne t\u00e9moigne pas non plus d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur.<\/p>\n<p>A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n<p>Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: B-POST Product-Dienst \/ Produit-Service: Livraison de colis Media \/ M\u00e9dia: Internet (YouTube) &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 Sous forme de film d\u2019animation, la vid\u00e9o montre un homme qui soupire parce qu\u2019il attend un colis et qu\u2019il n\u2019\u00e9tait pas chez lui quand on est pass\u00e9 le livrer. On [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4460","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B-Post 27-04-2018: Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/b-post-27-04-2018-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B-Post 27-04-2018: Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: B-POST Product-Dienst \/ Produit-Service: Livraison de colis Media \/ M\u00e9dia: Internet (YouTube) &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 Sous forme de film d\u2019animation, la vid\u00e9o montre un homme qui soupire parce qu\u2019il attend un colis et qu\u2019il n\u2019\u00e9tait pas chez lui quand on est pass\u00e9 le livrer. 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