{"id":4450,"date":"2018-04-20T00:00:00","date_gmt":"2018-04-19T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/come-a-casa-20-04-2018-pas-de-remarques\/"},"modified":"2018-04-20T00:00:00","modified_gmt":"2018-04-19T23:00:00","slug":"come-a-casa-20-04-2018-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/come-a-casa-20-04-2018-pas-de-remarques\/","title":{"rendered":"Come a casa 20-04-2018: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: COME A CASA<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Plats pr\u00e9par\u00e9s<\/strong><\/h3>\n

Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

VO : \u00ab H\u00e9, en plein marathon de s\u00e9rie ? Cinq \u00e9pisodes de suite, allez encore un petit, encore un petit. Oh, t\u2019es en mode zombie dans le fauteuil. Alors offre toi une d\u00e9licieuse portion de lasagne, mords dans sa croute dor\u00e9e, fonds pour sa bolognaise et sa b\u00e9chamel. Mmm, quoi de mieux que Come a casa \u00e0 part un marathon de s\u00e9rie a casa. \u00bb
Jingle : \u00ab Un marathon de s\u00e9rie a casa. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Selon la plaignante, la publicit\u00e9 incite \u00e0 faire un marathon de s\u00e9ries et \u00e0 manger un plat pr\u00e9par\u00e9. Elle incite ainsi \u00e0 l’oisivet\u00e9 et \u00e0 la malbouffe et est totalement contraire \u00e0 tous les bons principes d’hygi\u00e8ne de vie que certaines instances essayent tant bien que mal de v\u00e9hiculer aupr\u00e8s du public. La plaignante a communiqu\u00e9 que cela est contraire \u00e0 toute \u00e9thique responsable, notamment vis-\u00e0-vis des enfants qui entendent ce genre de message o\u00f9 l’on encourage \u00e0 ne rien faire et surtout pas \u00e0 cuisiner. Il est de notori\u00e9t\u00e9 publique que la consommation de plats pr\u00e9par\u00e9s sur une base r\u00e9guli\u00e8re est \u00e0 la base de nombreux probl\u00e8mes soci\u00e9taux. Pour la plaignante, cette publicit\u00e9 est choquante et d\u00e9plac\u00e9e quand on consid\u00e8re le nombre de campagnes qui doivent \u00eatre financ\u00e9es contre le cancer, l’ob\u00e9sit\u00e9, le diab\u00e8te etc… Alors que bon nombre de mutualit\u00e9s tentent d’encourager la pratique du sport et une alimentation saine, cette publicit\u00e9 “travaille” totalement \u00e0 contre-courant et par des canaux de communication nettement plus percutants sur l’esprit des consommateurs.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que le spot radio met en sc\u00e8ne une situation pour illustrer le slogan \u00ab Quoi de mieux que Come a casa \u00e0 part un marathon de s\u00e9rie a casa \u00bb et o\u00f9 la voix-off d\u00e9crit d\u2019une voix suave le produit en question : \u00ab offre toi une d\u00e9licieuse portion de lasagne, mords dans sa croute dor\u00e9e, fonds pour sa bolognaise et sa b\u00e9chamel \u00bb.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a not\u00e9 que la campagne publicitaire contient diff\u00e9rents spots radio d\u00e9crivant des situations de la vie quotidienne reconnaissables par tous et qui servent de contexte pour mettre ses produits en avant.<\/p>\n

Il a \u00e9galement not\u00e9 que la publicit\u00e9 ne promeut pas la situation en tant que telle mais propose les produits de l\u2019annonceur comme solution pour le consommateur qui, pour une raison ou une autre, ne cuisine pas lui-m\u00eame.<\/p>\n

Selon le Jury, le spot en question ne contient pas d\u2019encouragement \u00e0 ne rien faire ou \u00e0 consommer le produit r\u00e9guli\u00e8rement ni d\u2019\u00e9l\u00e9ments qui inciteraient des enfants ou des adultes \u00e0 adopter de mauvaises habitudes alimentaires.<\/p>\n

Le Jury est \u00e9galement d\u2019avis que la publicit\u00e9 ne va pas \u00e0 l\u2019encontre ni ne d\u00e9nigre la promotion en faveur d\u2019habitudes alimentaires saines et \u00e9quilibr\u00e9es.<\/p>\n

Il a d\u00e8s lors estim\u00e9 que la publicit\u00e9 ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur sur ce point.<\/p>\n

A d\u00e9faut d\u2019infraction aux dispositions l\u00e9gales et autodisciplinaires, le Jury a estim\u00e9 n’avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: COME A CASA Product-Dienst \/ Produit-Service: Plats pr\u00e9par\u00e9s Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 VO : \u00ab H\u00e9, en plein marathon de s\u00e9rie ? Cinq \u00e9pisodes de suite, allez encore un petit, encore un petit. Oh, t\u2019es en mode zombie dans le fauteuil. Alors offre toi une […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4450","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCome a casa 20-04-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/come-a-casa-20-04-2018-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come a casa 20-04-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: COME A CASA Product-Dienst \/ Produit-Service: Plats pr\u00e9par\u00e9s Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 VO : \u00ab H\u00e9, en plein marathon de s\u00e9rie ? 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