{"id":4434,"date":"2018-03-14T00:00:00","date_gmt":"2018-03-13T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/orange-13-03-2018-pas-de-remarques\/"},"modified":"2018-03-14T00:00:00","modified_gmt":"2018-03-13T23:00:00","slug":"orange-13-03-2018-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/orange-13-03-2018-pas-de-remarques\/","title":{"rendered":"Orange 13-03-2018: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: ORANGE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Smartphone et solutions de paiement<\/strong><\/h3>\n

Media \/ M\u00e9dia: Internet (Facebook)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

La vid\u00e9o sur Facebook montre le visage d\u2019une fille. Texte \u00e0 l\u2019\u00e9cran : \u00ab Olivia \u2013 13 ans, en humanit\u00e9, aime la nouveaut\u00e9 \u00bb. On la voit \u00e0 un bureau avec un smartphone qui ne fonctionne plus. Texte \u00e0 l\u2019\u00e9cran : \u00ab Envie d\u2019un nouveau smartphone\u2026 \u00bb. Elle sourit en voyant sa tirelire mais est d\u00e9\u00e7ue quand elle en a vid\u00e9 le contenu. Texte \u00e0 l\u2019\u00e9cran : \u00ab Mais comment se l\u2019offrir ? \u00bb. Elle va avec sa tirelire et son smartphone chez sa m\u00e8re. On les voit toutes les deux en rue, texte \u00e0 l\u2019\u00e9cran : \u00ab En route pour le shop Orange \u00bb, puis devant un \u00e9cran pour choisir un smartphone, texte \u00e0 l\u2019\u00e9cran : \u00ab Choisir un smartphone \u2026 \u00bb et \u00ab et la solution de paiement avec Bruno \u00bb. La fille met sa monnaie sur le comptoir et la maman l\u2019ancien t\u00e9l\u00e9phone ainsi que des billets. Texte \u00e0 l\u2019\u00e9cran : \u00ab BuyBack \u2013 cash – \u00e0 temp\u00e9rament, \u2026 \u00bb, puis \u00ab Toujours une solution aux meilleures conditions, dans votre shop Orange \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Selon le plaignant, cette publicit\u00e9 est destin\u00e9e aux enfants et les poussent \u00e0 contracter un pr\u00eat avec les parents.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que la vid\u00e9o montre une jeune fille de 13 ans qui casse sa tirelire pour s\u2019acheter un smartphone, qui va ensuite avec sa m\u00e8re dans un magasin Orange pour en choisir un ensemble et qui, au moment de payer, met sa monnaie sur le comptoir, la maman y d\u00e9posant l\u2019ancien t\u00e9l\u00e9phone ainsi que des billets. Le texte suivant apparait entre autres \u00e0 l\u2019\u00e9cran : \u00ab Choisir un smartphone et la solution de paiement avec Bruno \u00bb, \u00ab BuyBack – cash – \u00e0 temp\u00e9rament, \u2026 Toujours une solution aux meilleures conditions, dans votre shop Orange \u00bb.<\/p>\n

Le Jury a notamment tenu compte du fait que la jeune fille est accompagn\u00e9e d\u2019un adulte pour se rendre au magasin.<\/p>\n

Il est d\u2019avis que la publicit\u00e9 met simplement en avant les solutions de paiement existantes dans les magasins de l\u2019annonceur et qu\u2019elle ne vise pas les enfants.<\/p>\n

Il est \u00e9galement d\u2019avis que la vid\u00e9o n\u2019est pas de nature \u00e0 inciter les enfants \u00e0 acheter un smartphone \u00e0 cr\u00e9dit.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que la publicit\u00e9 ne t\u00e9moigne pas sur ce point d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur.<\/p>\n

A d\u00e9faut d\u2019infraction aux dispositions l\u00e9gales et autodisciplinaires, le Jury a d\u00e8s lors estim\u00e9 n’avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: ORANGE Product-Dienst \/ Produit-Service: Smartphone et solutions de paiement Media \/ M\u00e9dia: Internet (Facebook)   Beschrijving van de reclame \/ Description de la publicit\u00e9 La vid\u00e9o sur Facebook montre le visage d\u2019une fille. Texte \u00e0 l\u2019\u00e9cran : \u00ab Olivia \u2013 13 ans, en humanit\u00e9, aime la nouveaut\u00e9 \u00bb. On la voit \u00e0 un bureau avec […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4434","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nOrange 13-03-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/orange-13-03-2018-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orange 13-03-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: ORANGE Product-Dienst \/ Produit-Service: Smartphone et solutions de paiement Media \/ M\u00e9dia: Internet (Facebook)   Beschrijving van de reclame \/ Description de la publicit\u00e9 La vid\u00e9o sur Facebook montre le visage d\u2019une fille. 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