{"id":4419,"date":"2018-02-07T00:00:00","date_gmt":"2018-02-06T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/sfr-06-02-2018-pas-de-remarques\/"},"modified":"2018-02-07T00:00:00","modified_gmt":"2018-02-06T23:00:00","slug":"sfr-06-02-2018-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/sfr-06-02-2018-pas-de-remarques\/","title":{"rendered":"SFR 06-02-2018: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: SFR<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Pack TV-net-tel<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

VO : \u00ab Pour bien d\u00e9marrer l\u2019ann\u00e9e, SFR vous fait une offre compl\u00e9tement WTF. \u00bb
Femme : \u00ab WTF ? What the (bip<\/em>) ! \u00bb
VO : \u00ab Profitez d\u2019un pack TV-net-tel \u00e0 39\u20ac par mois pendant 6 mois. \u00bb
Homme : \u00ab WTF ? Wh\u00e9 trop fou ! \u00bb
VO : \u00ab Et cerise sur le g\u00e2teau, tous les frais sont offerts. \u00bb
Femme : \u00ab WTF ? Waouw trop fort ! \u00bb
VO : \u00ab Profitez-vite de l\u2019offre What the (bip<\/em>) d\u2019SFR. Info et conditions au 02 226 55 55 ou sur sfr.be. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

1) La plaignante a communiqu\u00e9 que l\u2019annonceur base sa publicit\u00e9 sur une insulte anglaise. En tant que parent, elle apprend la politesse \u00e0 ses enfants et cela la g\u00eane d\u2019entendre une publicit\u00e9 pour l\u2019offre \u00ab what the fuck \u00bb en les conduisant \u00e0 l\u2019\u00e9cole.<\/p>\n

2) Selon la plaignante, \u00ab what the fuck \u00bb dans la publicit\u00e9 est grossier et inutile. Elle souligne que les enfants \u00e9coutent la radio et se demande si jurer dans une autre langue est autoris\u00e9.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que le spot radio annonce une offre qualifi\u00e9e de \u00ab compl\u00e9tement WTF \u00bb, que des personnes d\u00e9crivent ensuite comme \u00ab What the (bip<\/em>) \u00bb, \u00ab Wh\u00e9 trop fou \u00bb ou encore \u00ab Waouw trop fort\u00bb.<\/p>\n

Le Jury est d\u2019avis que l\u2019expression \u00ab WTF \u00bb (\u00ab What the fuck \u00bb), est une expression r\u00e9pandue qui sert surtout \u00e0 exprimer une forme d’\u00e9tonnement et qu\u2019elle n\u2019est pas utilis\u00e9e en tant qu\u2019injure ou insulte.<\/p>\n

De plus, le Jury a not\u00e9 que la publicit\u00e9 ne l\u2019\u00e9nonce pas en entier vu que le mot \u00ab fuck \u00bb est remplac\u00e9 par une tonalit\u00e9.<\/p>\n

Le Jury a \u00e9galement constat\u00e9 que la publicit\u00e9 ne vise pas et ne met pas en sc\u00e8ne des enfants.<\/p>\n

Le Jury a estim\u00e9 que l\u2019expression en question n\u2019est pas contraire aux normes de d\u00e9cence couramment admises. Il a \u00e9galement estim\u00e9 que le spot radio n\u2019incite pas \u00e0 jurer et n\u2019encourage pas un comportement contraire aux convenances selon les normes actuellement admises.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: SFR Product-Dienst \/ Produit-Service: Pack TV-net-tel Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 VO : \u00ab Pour bien d\u00e9marrer l\u2019ann\u00e9e, SFR vous fait une offre compl\u00e9tement WTF. \u00bbFemme : \u00ab WTF ? What the (bip) ! \u00bbVO : \u00ab Profitez d\u2019un pack TV-net-tel \u00e0 39\u20ac par mois pendant 6 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4419","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSFR 06-02-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/sfr-06-02-2018-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SFR 06-02-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: SFR Product-Dienst \/ Produit-Service: Pack TV-net-tel Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 VO : \u00ab Pour bien d\u00e9marrer l\u2019ann\u00e9e, SFR vous fait une offre compl\u00e9tement WTF. \u00bbFemme : \u00ab WTF ? What the (bip) ! \u00bbVO : \u00ab Profitez d\u2019un pack TV-net-tel \u00e0 39\u20ac par mois pendant 6 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/sfr-06-02-2018-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-06T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/sfr-06-02-2018-pas-de-remarques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/sfr-06-02-2018-pas-de-remarques\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"SFR 06-02-2018: Pas de remarques\",\"datePublished\":\"2018-02-06T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/sfr-06-02-2018-pas-de-remarques\\\/\"},\"wordCount\":451,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/sfr-06-02-2018-pas-de-remarques\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/sfr-06-02-2018-pas-de-remarques\\\/\",\"name\":\"SFR 06-02-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#website\"},\"datePublished\":\"2018-02-06T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/sfr-06-02-2018-pas-de-remarques\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jep.be\\\/fr\\\/sfr-06-02-2018-pas-de-remarques\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/sfr-06-02-2018-pas-de-remarques\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jep.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SFR 06-02-2018: Pas de remarques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jep.be\\\/#website\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jep.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.jep.be\"],\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/author\\\/admin_ydfgswor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SFR 06-02-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jep.be\/fr\/sfr-06-02-2018-pas-de-remarques\/","og_locale":"fr_FR","og_type":"article","og_title":"SFR 06-02-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire","og_description":"Adverteerder \/ Annonceur: SFR Product-Dienst \/ Produit-Service: Pack TV-net-tel Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 VO : \u00ab Pour bien d\u00e9marrer l\u2019ann\u00e9e, SFR vous fait une offre compl\u00e9tement WTF. \u00bbFemme : \u00ab WTF ? What the (bip) ! \u00bbVO : \u00ab Profitez d\u2019un pack TV-net-tel \u00e0 39\u20ac par mois pendant 6 […]","og_url":"https:\/\/jep.be\/fr\/sfr-06-02-2018-pas-de-remarques\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2018-02-06T23:00:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jep.be\/fr\/sfr-06-02-2018-pas-de-remarques\/#article","isPartOf":{"@id":"https:\/\/jep.be\/fr\/sfr-06-02-2018-pas-de-remarques\/"},"author":{"name":"admin","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789"},"headline":"SFR 06-02-2018: Pas de remarques","datePublished":"2018-02-06T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jep.be\/fr\/sfr-06-02-2018-pas-de-remarques\/"},"wordCount":451,"publisher":{"@id":"https:\/\/jep.be\/#organization"},"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/jep.be\/fr\/sfr-06-02-2018-pas-de-remarques\/","url":"https:\/\/jep.be\/fr\/sfr-06-02-2018-pas-de-remarques\/","name":"SFR 06-02-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/jep.be\/#website"},"datePublished":"2018-02-06T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/jep.be\/fr\/sfr-06-02-2018-pas-de-remarques\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jep.be\/fr\/sfr-06-02-2018-pas-de-remarques\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jep.be\/fr\/sfr-06-02-2018-pas-de-remarques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jep.be\/fr\/"},{"@type":"ListItem","position":2,"name":"SFR 06-02-2018: Pas de remarques"}]},{"@type":"WebSite","@id":"https:\/\/jep.be\/#website","url":"https:\/\/jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jep.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.jep.be"],"url":"https:\/\/jep.be\/fr\/author\/admin_ydfgswor\/"}]}},"_links":{"self":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/comments?post=4419"}],"version-history":[{"count":0,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4419\/revisions"}],"wp:attachment":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/media?parent=4419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/categories?post=4419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/tags?post=4419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}