{"id":4407,"date":"2018-01-10T00:00:00","date_gmt":"2018-01-09T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/health-mate-10-01-2018-pas-de-remarques\/"},"modified":"2018-01-10T00:00:00","modified_gmt":"2018-01-09T23:00:00","slug":"health-mate-10-01-2018-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/health-mate-10-01-2018-pas-de-remarques\/","title":{"rendered":"Health Mate 10-01-2018: Pas de remarques"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: <\/strong><strong>HEALTH MATE<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: <\/strong><strong>Infraroodsauna<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: <\/strong><strong>Radio<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>De radiospot laat twee Vlaamse acteurs aan het woord.<br \/>David Davidse (met de stem van zijn typetje \u201cGermaine de Coeur Bris\u00e9\u201d): \u201cSeg sjoeke, gij ziet er zo goed uit de laatsten tijd.\u201d<br \/>Herbert Flack: \u201cAah, dat is dankzij mijn Health Mate eh.\u201d<br \/>David Davidse: \u201cOh, wat is dat voor iets?\u201d<br \/>Herbert Flack: \u201cAwel, dat is nen infraroodsauna. Die staat gewoon bij mij thuis en die verbetert uwe bloedsomloop.\u201d<br \/>David Davidse: \u201cMm, daar beneden?\u201d<br \/>Herbert Flack: \u201cNee nee, niet alleen daar beneden bolleke. In heel uw lijf.\u201d<br \/>Voice-over: \u201cBenieuwd wat een Health Mate infraroodsauna voor jouw gezondheid kan doen? Ontdek het op mijninfraroodsauna.be.\u201d<br \/>David Davidse: \u201cIk wil ook zo\u2019n Health Mate bij mij thuis.\u201d<br \/>Herbert Flack: \u201cJa, doen.\u201d<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n<p>Volgens de klager gaat het hier om negatieve stereotypering van homo\u2019s (hoge, verwijfde, stem; interesse in bloedsomloop \u201cdaar beneden\u201d, in sauna) zonder dat dit in verband staat met het product.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><br \/><strong>D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n<p>De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n<p>De Jury heeft kennisgenomen van de radiospot in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n<p>Zij heeft er ingevolge het antwoord van de adverteerder nota van genomen dat de spot is ingesproken door de acteurs Herbert Flack en David Davidse waarbij deze laatste gebruik maakt van de stem van zijn typetje \u201cGermaine de Coeur Bris\u00e9\u201d.<\/p>\n<p>De Jury is van mening dat de inhoud van de conversatie niet beledigend of denigrerend is voor homoseksuele mannen, maar slechts beoogt op een humoristische manier een verband te leggen met het product van de adverteerder. Zij is tevens van mening dat de vorm waarin de conversatie wordt weergegeven in casu niet van aard is om hieraan afbreuk te doen.<\/p>\n<p>De Jury is derhalve van oordeel dat de radiospot in kwestie niet van aard is om een bepaalde groep personen belachelijk te maken of om stereotypes die indruisen tegen de maatschappelijke evolutie te bestendigen.<\/p>\n<p>Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt.<\/p>\n<p>Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: HEALTH MATE Product-Dienst \/ Produit-Service: Infraroodsauna Media \/ M\u00e9dia: Radio &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot laat twee Vlaamse acteurs aan het woord.David Davidse (met de stem van zijn typetje \u201cGermaine de Coeur Bris\u00e9\u201d): \u201cSeg sjoeke, gij ziet er zo goed uit de laatsten tijd.\u201dHerbert Flack: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4407","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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