{"id":4402,"date":"2018-01-10T00:00:00","date_gmt":"2018-01-09T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/loterie-nationale-10-01-2018-decision-de-modificationarret\/"},"modified":"2018-01-10T00:00:00","modified_gmt":"2018-01-09T23:00:00","slug":"loterie-nationale-10-01-2018-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/loterie-nationale-10-01-2018-decision-de-modificationarret\/","title":{"rendered":"Loterie Nationale 10-01-2018: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: LOTERIE NATIONALE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Lotto de No\u00ebl<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Internet (site web), TV<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le spot montre un film d\u2019animation avec un hibou parlant qui vole dans un paysage enneig\u00e9. Il heurte une plaque recouverte de neige, la neige tombe de la plaque et le texte suivant devient visible : \u00ab Extra Lotto No\u00ebl. 24 d\u00e9cembre. 2.500.000 \u20ac \u00bb
La voix du hibou : \u00ab Ouhou, le 24 d\u00e9cembre jouez \u00e0 notre Lotto de No\u00ebl magique. Il y a 2.500.000 euros \u00e0 gagner et je p… A\u00efe ! Bon, moi je suis un hibou et vous serez un pigeon si vous ne jouez pas. \u00bb
Voix-off: \u00ab Ce week-end, c\u2019est super week-end. Vous avez 2 chances de devenir millionnaire Lotto. Jouez donc maintenant au Lotto et au Lotto extra de No\u00ebl. \u00bb
Texte en petit caract\u00e8res en bas de l\u2019\u00e9cran au d\u00e9but du spot : \u00ab Fixez vos limites, pour que le jeu reste un plaisir. Interdit aux \u2013 18 ans. \u00bb
Texte \u00e0 l\u2019\u00e9cran final : \u00ab Deux chances de devenir millionnaire. Super week-end. Lotto. Extra Lotto No\u00ebl. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant souligne que le protagoniste du film d’animation nous dit que si on ne joue pas au Lotto (jeu de hasard interdit aux mineurs et faisant l’objet de sp\u00e9cificit\u00e9s comme certaines formes d’addiction), on est b\u00eate. On a donc deux possibilit\u00e9s : soit \u00eatre stupide et ne pas jouer, soit \u00eatre intelligent et jouer. Selon lui, le message est insultant.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance du spot TV et de la plainte qui y a trait.<\/p>\n

Il a constat\u00e9 que le spot montre un film d\u2019animation avec un hibou qui, \u00e9tourdi apr\u00e8s avoir heurt\u00e9 une plaque recouverte de neige, dit entre autres : \u00ab Bon, moi je suis un hibou et vous serez un pigeon si vous ne jouez pas. \u00bb.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a bien not\u00e9 que le produit et la communication en question sont destin\u00e9s aux adultes. Il a \u00e9galement not\u00e9 la pr\u00e9sence \u00e0 l\u2019\u00e9cran du texte \u00ab Fixez vos limites, pour que le jeu reste un plaisir. Interdit aux \u2013 18 ans. \u00bb.<\/p>\n

En ce qui concerne le message \u00ab vous serez un pigeon si vous ne jouez pas \u00bb, le Jury est d\u2019avis qu\u2019il s\u2019agit d\u2019une critique que l\u2019intention humoristique ou les jeux de mots, comme l\u2019argumente l\u2019annonceur, ne justifient pas.<\/p>\n

Le Jury a estim\u00e9 que la publicit\u00e9 est ainsi en infraction avec l\u2019article VI. du Code de publicit\u00e9 \u00e9thique et responsable de la Loterie Nationale qui stipule que les publicit\u00e9s, communications ou actions promotionnelles relatives aux jeux de loterie de la Loterie Nationale ne peuvent faire l\u2019\u00e9loge des personnes qui ach\u00e8tent des jeux de loterie ou critiquer celles qui n\u2019y jouent pas.<\/p>\n

Eu \u00e9gard \u00e0 ce qui pr\u00e9c\u00e8de et sur la base de la disposition susmentionn\u00e9e, le Jury a demand\u00e9 \u00e0 l\u2019annonceur de modifier la publicit\u00e9 et \u00e0 d\u00e9faut de ne plus la diffuser.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: LOTERIE NATIONALE Product-Dienst \/ Produit-Service: Lotto de No\u00ebl Media \/ M\u00e9dia: Internet (site web), TV   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre un film d\u2019animation avec un hibou parlant qui vole dans un paysage enneig\u00e9. Il heurte une plaque recouverte de neige, la neige tombe de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4402","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nLoterie Nationale 10-01-2018: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/loterie-nationale-10-01-2018-decision-de-modificationarret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loterie Nationale 10-01-2018: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: LOTERIE NATIONALE Product-Dienst \/ Produit-Service: Lotto de No\u00ebl Media \/ M\u00e9dia: Internet (site web), TV   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre un film d\u2019animation avec un hibou parlant qui vole dans un paysage enneig\u00e9. 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