{"id":4391,"date":"2017-12-19T00:00:00","date_gmt":"2017-12-18T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/vignoble-des-agaises-ruffus-19-12-2017-decision-de-modificationarret\/"},"modified":"2017-12-19T00:00:00","modified_gmt":"2017-12-18T23:00:00","slug":"vignoble-des-agaises-ruffus-19-12-2017-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/vignoble-des-agaises-ruffus-19-12-2017-decision-de-modificationarret\/","title":{"rendered":"Vignoble des Agaises – Ruffus 19-12-2017: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: VIGNOBLE DES AGAISES<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Ruffus<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Quotidien<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

L\u2019annonce montre le produit en question et mentionne \u00ab L\u2019excellence de l\u2019effervescence \u2013 Ruffus Franco Dragone \u2013 Vin belge \u2013 Points de vente sur www.ruffus.be \u00bb.
En dessous, en petits caract\u00e8res : \u00ab L’abus d’alcool est dangereux pour la sant\u00e9. \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant a communiqu\u00e9 que la publicit\u00e9 contient la mention “L’abus d’alcool est dangereux pour la sant\u00e9” qui n’est pas le slogan \u00e9ducatif “Notre savoir-faire se d\u00e9guste avec sagesse” impos\u00e9 par la Convention alcool belge. Par ailleurs, la dimension des caract\u00e8res utilis\u00e9s lui parait tr\u00e8s petite.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que la publicit\u00e9 pour le vin de l\u2019annonceur omet de mentionner le slogan \u00e9ducatif \u00ab Notre savoir-faire se d\u00e9guste avec sagesse \u00bb impos\u00e9 par la Convention en mati\u00e8re de publicit\u00e9 et commercialisation des boissons contenant de l\u2019alcool (ci-apr\u00e8s : la Convention).<\/p>\n

Le Jury a \u00e9galement constat\u00e9 que la publicit\u00e9 mentionne entre autres en petits caract\u00e8res \u00ab L’abus d’alcool est dangereux pour la sant\u00e9. \u00bb et a pris connaissance de la r\u00e9ponse de l\u2019annonceur \u00e0 cet \u00e9gard.<\/p>\n

Le Jury a estim\u00e9 que la publicit\u00e9 en question ne respecte ainsi pas l\u2019article 11.1 et l\u2019Annexe B de la Convention.<\/p>\n

Le Jury a d\u00e8s lors demand\u00e9 \u00e0 l\u2019annonceur de modifier la publicit\u00e9 en mentionnant le slogan \u00e9ducatif \u00ab Notre savoir-faire se d\u00e9guste avec sagesse \u00bb conform\u00e9ment aux directives des dispositions susmentionn\u00e9es (notamment en ce qui concerne le type et la taille des caract\u00e8res) et \u00e0 d\u00e9faut, de ne plus la diffuser.<\/p>\n

A cet \u00e9gard, le Jury a not\u00e9 que l\u2019annonceur en tiendra compte pour une prochaine diffusion.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: VIGNOBLE DES AGAISES Product-Dienst \/ Produit-Service: Ruffus Media \/ M\u00e9dia: Quotidien   Beschrijving van de reclame \/ Description de la publicit\u00e9 L\u2019annonce montre le produit en question et mentionne \u00ab L\u2019excellence de l\u2019effervescence \u2013 Ruffus Franco Dragone \u2013 Vin belge \u2013 Points de vente sur www.ruffus.be \u00bb.En dessous, en petits caract\u00e8res : \u00ab L’abus d’alcool est […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4391","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nVignoble des Agaises - Ruffus 19-12-2017: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/vignoble-des-agaises-ruffus-19-12-2017-decision-de-modificationarret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vignoble des Agaises - Ruffus 19-12-2017: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: VIGNOBLE DES AGAISES Product-Dienst \/ Produit-Service: Ruffus Media \/ M\u00e9dia: Quotidien   Beschrijving van de reclame \/ Description de la publicit\u00e9 L\u2019annonce montre le produit en question et mentionne \u00ab L\u2019excellence de l\u2019effervescence \u2013 Ruffus Franco Dragone \u2013 Vin belge \u2013 Points de vente sur www.ruffus.be \u00bb.En dessous, en petits caract\u00e8res : \u00ab L’abus d’alcool est […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/vignoble-des-agaises-ruffus-19-12-2017-decision-de-modificationarret\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-18T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/vignoble-des-agaises-ruffus-19-12-2017-decision-de-modificationarret\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/vignoble-des-agaises-ruffus-19-12-2017-decision-de-modificationarret\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Vignoble des Agaises – Ruffus 19-12-2017: D\u00e9cision de modification\\\/arr\u00eat\",\"datePublished\":\"2017-12-18T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/vignoble-des-agaises-ruffus-19-12-2017-decision-de-modificationarret\\\/\"},\"wordCount\":382,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/vignoble-des-agaises-ruffus-19-12-2017-decision-de-modificationarret\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/vignoble-des-agaises-ruffus-19-12-2017-decision-de-modificationarret\\\/\",\"name\":\"Vignoble des Agaises - 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