{"id":4377,"date":"2017-11-28T00:00:00","date_gmt":"2017-11-27T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/proximus-28-11-2017-pas-de-remarques\/"},"modified":"2017-11-28T00:00:00","modified_gmt":"2017-11-27T23:00:00","slug":"proximus-28-11-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/proximus-28-11-2017-pas-de-remarques\/","title":{"rendered":"Proximus 28-11-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: PROXIMUS<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Proximus<\/strong><\/h3>\n

Media \/ M\u00e9dia: TV<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De spot brengt een familie met kerst in beeld aan de hand van korte sc\u00e8nes met de verschillende familieleden. In \u00e9\u00e9n van de sc\u00e8nes komt een koppel in beeld waarvan de vrouw de fles geeft aan een baby.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

De klager haalt aan dat reclame voor eerste flessenvoeding verboden is en vindt dit sluikreclame. Volgens hem mist de adverteerder een serieuze kans om borstvoeding te promoten.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennis genomen van de TV-spot in kwestie en van de klacht dienaangaande.<\/p>\n

Zij heeft vastgesteld dat de spot een familie met kerst in beeld brengt, waarbij in \u00e9\u00e9n van de sc\u00e8nes een koppel in beeld komt waarvan de vrouw de fles geeft aan een baby.<\/p>\n

Volgens de Jury beoogt de opeenvolging van korte familiale sc\u00e8nes de slogan \u201cProximus. Altijd dichtbij\u201d van de betrokken telecomoperator te illustreren, zonder dat de korte sc\u00e8ne waarin de baby de fles krijgt hierbij prominent is of geacht kan worden een statement vanwege de adverteerder inzake borstvoeding in te houden.<\/p>\n

Zij is tevens van mening dat uit de spot niet valt op te maken dat het hier zou gaan om zuigelingenvoeding en niet om afgekolfde moedermelk.<\/p>\n

De Jury is van mening dat het hier niet gaat om reclame voor zuigelingenvoeding en dat de desbetreffende specifieke regelgeving inzake reclame derhalve geen toepassing vindt op deze reclamespot.<\/p>\n

De Jury is ook van mening dat de reclame zich geenszins negatief uitspreekt over borstvoeding en evenmin van aard is om consumenten te ontraden borstvoeding te geven.<\/p>\n

Zij is derhalve van oordeel dat de spot niet getuigt van een gebrek aan een behoorlijk maatschappelijk verantwoordelijkheidsbesef in hoofde van de adverteerder op dit punt.<\/p>\n

De Jury heeft derhalve gemeend geen opmerkingen te moeten formuleren op dit punt en heeft de klacht ongegrond verklaard.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: PROXIMUS Product-Dienst \/ Produit-Service: Proximus Media \/ M\u00e9dia: TV   Beschrijving van de reclame \/ Description de la publicit\u00e9 De spot brengt een familie met kerst in beeld aan de hand van korte sc\u00e8nes met de verschillende familieleden. In \u00e9\u00e9n van de sc\u00e8nes komt een koppel in beeld waarvan de vrouw de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4377","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nProximus 28-11-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/proximus-28-11-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proximus 28-11-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: PROXIMUS Product-Dienst \/ Produit-Service: Proximus Media \/ M\u00e9dia: TV   Beschrijving van de reclame \/ Description de la publicit\u00e9 De spot brengt een familie met kerst in beeld aan de hand van korte sc\u00e8nes met de verschillende familieleden. 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