{"id":4370,"date":"2017-11-22T00:00:00","date_gmt":"2017-11-21T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/stib-22-11-2017-pas-de-remarques\/"},"modified":"2017-11-22T00:00:00","modified_gmt":"2017-11-21T23:00:00","slug":"stib-22-11-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/stib-22-11-2017-pas-de-remarques\/","title":{"rendered":"STIB 22-11-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: STIB<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Campagne de sensibilisation \u00ab Le tram a toujours priorit\u00e9 \u00bb<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Homme : \u00ab Saviez-vous qu\u2019un tram de la STIB, c\u2019est 40 tonnes d\u2019acier, une vitesse maximale de 65 kilom\u00e8tres \u00e0 l\u2019heure et une tr\u00e8s longue distance de freinage. Alors, si vous ne regardez pas correctement lorsque vous traversez, vous risquez de vous prendre en pleine figure l\u2019\u00e9quivalent de 20 rhinoc\u00e9ros lanc\u00e9s \u00e0 la vitesse d\u2019Usain Bolt. Et \u00e7a, \u00e0 mon avis, \u00e7a peut faire tr\u00e8s mal. Soyez donc toujours tr\u00e8s vigilant lorsque vous traversez. \u00bb
Femme : \u00ab Le tram a toujours priorit\u00e9. Un message de la STIB. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Selon le plaignant, la phrase \u00ab le tram a toujours priorit\u00e9 \u00bb est un mensonge. Le tram ne peut pas br\u00fbler les feux rouges, ni menacer les pi\u00e9tons qui traversent dans un passage avec feu vert pour eux. Le plaignant a ajout\u00e9 que ce message mensonger tend \u00e0 accr\u00e9diter le comportement dangereux de certains conducteurs de trams qui se croient le droit de menacer les autres usagers quelles que soient les circonstances et \u00e0 propager l’id\u00e9e dans la population que le tram est au-dessus des lois.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que dans le spot radio, on entend un homme qui compare un tram de la STIB \u00e0 \u00ab 20 rhinoc\u00e9ros lanc\u00e9s \u00e0 la vitesse d\u2019Usain Bolt \u00bb pour attirer l\u2019attention sur le poids et la tr\u00e8s longue distance de freinage d\u2019un tram et inviter les auditeurs \u00e0 \u00eatre vigilants en traversant. Le spot en question se termine avec les mentions \u00ab Le tram a toujours priorit\u00e9. Un message de la STIB. \u00bb.<\/p>\n

Le Jury a not\u00e9 que le spot radio fait partie d\u2019une campagne de sensibilisation qui invite les usagers de la route \u00e0 la prudence par rapport au tram.<\/p>\n

Le Jury est d\u2019avis que le spot en question illustre de mani\u00e8re imag\u00e9e et ludique ce qui pourrait se passer si on ne regarde pas correctement lorsqu\u2019on traverse et ce, en vue de la s\u00e9curit\u00e9 des usagers de la route.<\/p>\n

Dans ce contexte, il est \u00e9galement d\u2019avis que la phrase \u00ab Le tram a toujours priorit\u00e9 \u00bb n\u2019est pas de nature \u00e0 porter \u00e0 confusion et ne sera pas per\u00e7ue par le consommateur moyen comme pla\u00e7ant le tram au-dessus des lois.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, il a estim\u00e9 que cette publicit\u00e9 n\u2019est pas mensong\u00e8re et ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: STIB Product-Dienst \/ Produit-Service: Campagne de sensibilisation \u00ab Le tram a toujours priorit\u00e9 \u00bb Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Homme : \u00ab Saviez-vous qu\u2019un tram de la STIB, c\u2019est 40 tonnes d\u2019acier, une vitesse maximale de 65 kilom\u00e8tres \u00e0 l\u2019heure et une tr\u00e8s longue distance de freinage. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4370","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSTIB 22-11-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/stib-22-11-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STIB 22-11-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: STIB Product-Dienst \/ Produit-Service: Campagne de sensibilisation \u00ab Le tram a toujours priorit\u00e9 \u00bb Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Homme : \u00ab Saviez-vous qu\u2019un tram de la STIB, c\u2019est 40 tonnes d\u2019acier, une vitesse maximale de 65 kilom\u00e8tres \u00e0 l\u2019heure et une tr\u00e8s longue distance de freinage. 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