{"id":4359,"date":"2017-11-15T00:00:00","date_gmt":"2017-11-14T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/bnp-paribas-fortis-15-11-2017-pas-de-remarques\/"},"modified":"2017-11-15T00:00:00","modified_gmt":"2017-11-14T23:00:00","slug":"bnp-paribas-fortis-15-11-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/bnp-paribas-fortis-15-11-2017-pas-de-remarques\/","title":{"rendered":"BNP Paribas Fortis 15-11-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: BNP PARIBAS FORTIS<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Conseillers \u00e0 distance<\/strong><\/h3>\n

Media \/ M\u00e9dia: Affiche<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Sous le texte \u00ab Dans un monde qui change, on court tous apr\u00e8s le temps. \u00bb, l\u2019affiche montre une jeune femme sur un skate, accroch\u00e9e \u00e0 l\u2019arri\u00e8re d\u2019un bus. Elle porte un T-shirt, une jupe et des sandales \u00e0 talons.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

1) Le plaignant a communiqu\u00e9 ce qui suit :
– La publicit\u00e9 affiche une activit\u00e9 ill\u00e9gale et dangereuse.
– L’affiche est visible pour le grand public, y compris les jeunes.
– L’activit\u00e9 affich\u00e9e n’a rien \u00e0 voir avec les services vari\u00e9s offerts par l’entreprise.<\/p>\n

2) Le plaignant a soulign\u00e9 que l\u2019affiche montre une jeune fille accroch\u00e9e \u00e0 un bus sur un skate-board, sans aucune protection de s\u00e9curit\u00e9, ni casque, ni genouill\u00e8res et avec des chaussures visiblement non adapt\u00e9es \u00e0 la pratique de cette activit\u00e9. Cette situation lui semble ill\u00e9gale selon le code de la route. Il trouve \u00e9galement que c’est une incitation \u00e0 l’imprudence.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que sous le texte \u00ab Dans un monde qui change, on court tous apr\u00e8s le temps. \u00bb, l\u2019affiche montre une jeune femme sur un skate, accroch\u00e9e \u00e0 l\u2019arri\u00e8re d\u2019un bus. Elle porte un T-shirt, une jupe et des sandales \u00e0 talons.<\/p>\n

Selon le Jury, le d\u00e9calage entre la tenue de la femme et son comportement souligne l\u2019absurdit\u00e9 de la situation.<\/p>\n

Le Jury est d\u2019avis que l\u2019affiche montre ainsi avec exag\u00e9ration l’id\u00e9e que \u00ab on court tous apr\u00e8s le temps \u00bb afin de communiquer sur la disponibilit\u00e9 des conseillers \u00e0 distance jusqu\u2019\u00e0 22h.<\/p>\n

Il est \u00e9galement d\u2019avis que la publicit\u00e9 ne montre pas de comportement qui puisse \u00eatre pris au premier degr\u00e9 par le consommateur moyen et que la publicit\u00e9 ne cautionne pas et n\u2019encourage pas non plus un tel acte.<\/p>\n

Dans ce contexte, le Jury a estim\u00e9 que le consommateur moyen ne verra pas dans ce visuel un comportement irresponsable sur la route ni d\u00e8s lors une banalisation d\u2019un tel comportement.<\/p>\n

Vu ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 que la publicit\u00e9 en question ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: BNP PARIBAS FORTIS Product-Dienst \/ Produit-Service: Conseillers \u00e0 distance Media \/ M\u00e9dia: Affiche   Beschrijving van de reclame \/ Description de la publicit\u00e9 Sous le texte \u00ab Dans un monde qui change, on court tous apr\u00e8s le temps. \u00bb, l\u2019affiche montre une jeune femme sur un skate, accroch\u00e9e \u00e0 l\u2019arri\u00e8re d\u2019un bus. Elle porte […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4359","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBNP Paribas Fortis 15-11-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/bnp-paribas-fortis-15-11-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BNP Paribas Fortis 15-11-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: BNP PARIBAS FORTIS Product-Dienst \/ Produit-Service: Conseillers \u00e0 distance Media \/ M\u00e9dia: Affiche   Beschrijving van de reclame \/ Description de la publicit\u00e9 Sous le texte \u00ab Dans un monde qui change, on court tous apr\u00e8s le temps. \u00bb, l\u2019affiche montre une jeune femme sur un skate, accroch\u00e9e \u00e0 l\u2019arri\u00e8re d\u2019un bus. 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