{"id":4352,"date":"2017-11-10T00:00:00","date_gmt":"2017-11-09T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/cash-converters-08-11-2017-pas-de-remarques\/"},"modified":"2017-11-10T00:00:00","modified_gmt":"2017-11-09T23:00:00","slug":"cash-converters-08-11-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/cash-converters-08-11-2017-pas-de-remarques\/","title":{"rendered":"Cash Converters 08-11-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: CASH CONVERTERS<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Cash Converters<\/strong><\/h3>\n

Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Voix de femme : \u00ab Il y a un an avec Philippe, c\u2019\u00e9tait merveilleux. Depuis l\u2019arriv\u00e9e du b\u00e9b\u00e9, il ne m\u2019a plus touch\u00e9e. Il m\u2019a revendue chez Cash Converters. \u00bb
Voix de femme : \u00ab Aujourd\u2019hui je revis avec Julie. Je suis une console de jeu et gr\u00e2ce \u00e0 Cash Converters je redonne du plaisir. Il a vendu, elle a achet\u00e9 et ils se sont fait plaisir.
Cash Converters, 20 ans \u00e7a se f\u00eate. \u00bb
VO : \u00ab Plein de cadeaux \u00e0 gagner sur funconverters.be. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant trouve la publicit\u00e9 machiste, voire sexiste et un peu rabaissante pour les femmes. Ce n\u2019est qu\u2019apr\u00e8s quelques secondes qu\u2019on r\u00e9alise que ce que dit la voix f\u00e9minine concerne une console vid\u00e9o et pas une femme mais le spot joue sur cette ambigu\u00eft\u00e9.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance du spot radio dans lequel une voix f\u00e9minine personnifie une console de jeux vendue et achet\u00e9e via les services de l\u2019annonceur.<\/p>\n

Selon le Jury, m\u00eame si l\u2019auditeur peut \u00eatre interpel\u00e9 par les premiers mots du spot \u00ab Il y a un an avec Philippe, c\u2019\u00e9tait merveilleux. Depuis l\u2019arriv\u00e9e du b\u00e9b\u00e9, il ne m\u2019a plus touch\u00e9e. \u00bb, l\u2019ambigu\u00eft\u00e9 \u00e9ventuelle est lev\u00e9e suite aux mots \u00ab Il m\u2019a revendue chez Cash Converters. \u00bb.<\/p>\n

Le Jury est d\u00e8s lors d\u2019avis que l\u2019humour pr\u00e9sent dans le spot ne conduit pas \u00e0 contenir des allusions ou mentions p\u00e9joratives fond\u00e9es sur le sexe et que la publicit\u00e9 ne r\u00e9duit pas la femme \u00e0 un objet.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 que la publicit\u00e9 en question n\u2019est pas de nature \u00e0 \u00eatre per\u00e7ue par le consommateur moyen comme sexiste ou d\u00e9nigrante pour les femmes.<\/p>\n

Il a donc estim\u00e9 que la publicit\u00e9 n\u2019est pas contraire aux R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne ni aux R\u00e8gles en mati\u00e8re d\u2019humour en publicit\u00e9.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: CASH CONVERTERS Product-Dienst \/ Produit-Service: Cash Converters Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Voix de femme : \u00ab Il y a un an avec Philippe, c\u2019\u00e9tait merveilleux. Depuis l\u2019arriv\u00e9e du b\u00e9b\u00e9, il ne m\u2019a plus touch\u00e9e. Il m\u2019a revendue chez Cash Converters. \u00bbVoix de femme : \u00ab Aujourd\u2019hui je […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4352","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCash Converters 08-11-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/cash-converters-08-11-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cash Converters 08-11-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: CASH CONVERTERS Product-Dienst \/ Produit-Service: Cash Converters Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Voix de femme : \u00ab Il y a un an avec Philippe, c\u2019\u00e9tait merveilleux. Depuis l\u2019arriv\u00e9e du b\u00e9b\u00e9, il ne m\u2019a plus touch\u00e9e. Il m\u2019a revendue chez Cash Converters. \u00bbVoix de femme : \u00ab Aujourd\u2019hui je […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/cash-converters-08-11-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-09T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/cash-converters-08-11-2017-pas-de-remarques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/cash-converters-08-11-2017-pas-de-remarques\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Cash Converters 08-11-2017: Pas de remarques\",\"datePublished\":\"2017-11-09T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/cash-converters-08-11-2017-pas-de-remarques\\\/\"},\"wordCount\":465,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/cash-converters-08-11-2017-pas-de-remarques\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/cash-converters-08-11-2017-pas-de-remarques\\\/\",\"name\":\"Cash Converters 08-11-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#website\"},\"datePublished\":\"2017-11-09T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/cash-converters-08-11-2017-pas-de-remarques\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jep.be\\\/fr\\\/cash-converters-08-11-2017-pas-de-remarques\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/cash-converters-08-11-2017-pas-de-remarques\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jep.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cash Converters 08-11-2017: Pas de remarques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jep.be\\\/#website\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jep.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.jep.be\"],\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/author\\\/admin_ydfgswor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cash Converters 08-11-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jep.be\/fr\/cash-converters-08-11-2017-pas-de-remarques\/","og_locale":"fr_FR","og_type":"article","og_title":"Cash Converters 08-11-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire","og_description":"Adverteerder \/ Annonceur: CASH CONVERTERS Product-Dienst \/ Produit-Service: Cash Converters Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Voix de femme : \u00ab Il y a un an avec Philippe, c\u2019\u00e9tait merveilleux. Depuis l\u2019arriv\u00e9e du b\u00e9b\u00e9, il ne m\u2019a plus touch\u00e9e. Il m\u2019a revendue chez Cash Converters. \u00bbVoix de femme : \u00ab Aujourd\u2019hui je […]","og_url":"https:\/\/jep.be\/fr\/cash-converters-08-11-2017-pas-de-remarques\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2017-11-09T23:00:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jep.be\/fr\/cash-converters-08-11-2017-pas-de-remarques\/#article","isPartOf":{"@id":"https:\/\/jep.be\/fr\/cash-converters-08-11-2017-pas-de-remarques\/"},"author":{"name":"admin","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789"},"headline":"Cash Converters 08-11-2017: Pas de remarques","datePublished":"2017-11-09T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jep.be\/fr\/cash-converters-08-11-2017-pas-de-remarques\/"},"wordCount":465,"publisher":{"@id":"https:\/\/jep.be\/#organization"},"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/jep.be\/fr\/cash-converters-08-11-2017-pas-de-remarques\/","url":"https:\/\/jep.be\/fr\/cash-converters-08-11-2017-pas-de-remarques\/","name":"Cash Converters 08-11-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/jep.be\/#website"},"datePublished":"2017-11-09T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/jep.be\/fr\/cash-converters-08-11-2017-pas-de-remarques\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jep.be\/fr\/cash-converters-08-11-2017-pas-de-remarques\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jep.be\/fr\/cash-converters-08-11-2017-pas-de-remarques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jep.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Cash Converters 08-11-2017: Pas de remarques"}]},{"@type":"WebSite","@id":"https:\/\/jep.be\/#website","url":"https:\/\/jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jep.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.jep.be"],"url":"https:\/\/jep.be\/fr\/author\/admin_ydfgswor\/"}]}},"_links":{"self":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/comments?post=4352"}],"version-history":[{"count":0,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4352\/revisions"}],"wp:attachment":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/media?parent=4352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/categories?post=4352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/tags?post=4352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}