{"id":4351,"date":"2017-11-10T00:00:00","date_gmt":"2017-11-09T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/fromage-de-herve-08-11-2017-pas-de-remarques\/"},"modified":"2017-11-10T00:00:00","modified_gmt":"2017-11-09T23:00:00","slug":"fromage-de-herve-08-11-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/fromage-de-herve-08-11-2017-pas-de-remarques\/","title":{"rendered":"Fromage de Herve 08-11-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: FROMAGE DE HERVE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Fromage de Herve<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Dans le spot radio, on entend un p\u00e8re et son fils.
P\u00e8re : \u00ab Tu sais mon fils, quand tu manges du fromage de Herve, tu manges bien plus qu\u2019un fromage. \u00bb
Fils : \u00ab Ah oui ? Et qu\u2019est-ce-que je mange alors ? \u00bb
P\u00e8re : \u00ab Mais tu manges un patrimoine, un savoir-faire transmis de g\u00e9n\u00e9ration en g\u00e9n\u00e9ration. Tu savoures le vent, l\u2019herbe et le lait du pays de Herve. Mais regarde-moi cette belle cro\u00fbte orang\u00e9e, c\u2019est \u2026 \u00bb
On entend que le fils ouvre une canette.
P\u00e8re : \u00ab Mais, qu\u2019est-ce-que tu fais l\u00e0 ? \u00bb
Fils : \u00ab Ben quoi ? \u00bb
P\u00e8re : \u00ab Avec un fromage pareil, fiston, on boit une bonne bouteille, pas de la limonade ! \u00bb
VO : \u00ab Le fromage de Herve, carr\u00e9ment incontournable. Avec le soutien de la PAC W. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant est interpel\u00e9 par la publicit\u00e9 qui invite \u00e0 boire une \u00ab bonne bouteille \u00bb et non de la limonade avec du fromage de Herve. Il ajoute qu\u2019il n’y a pas d’indication pr\u00e9cisant que la \u00ab bonne bouteille \u00bb doit \u00eatre consomm\u00e9e \u00ab avec mod\u00e9ration \u00bb.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance du spot radio publicitaire pour un fromage, dans lequel on entend une conversation entre un p\u00e8re et son fils.<\/p>\n

Le Jury a constat\u00e9 que le p\u00e8re \u00e9voque avec passion les qualit\u00e9s du produit du terroir et affirme : \u00ab Avec un fromage pareil, fiston, on boit une bonne bouteille, pas de la limonade ! \u00bb.<\/p>\n

Le Jury est tout d\u2019abord d\u2019avis que la voix du fils dans le spot est une voix suffisamment adulte pour ne pas laisser entendre qu\u2019il pourrait s\u2019agir d\u2019un mineur.<\/p>\n

De plus, il est d\u2019avis que le spot fait allusion \u00e0 une bonne bouteille de vin sans pour autant inciter de mani\u00e8re irresponsable \u00e0 la consommation de vin.<\/p>\n

Selon le Jury, le spot n\u2019est pas non plus d\u00e9nigrant envers les personnes qui consommeraient plut\u00f4t de la limonade.<\/p>\n

Enfin, en ce qui concerne la remarque du plaignant par rapport \u00e0 l\u2019absence d\u2019indication selon laquelle la bouteille doit \u00eatre consomm\u00e9e avec mod\u00e9ration, le Jury a pr\u00e9cis\u00e9 que, vu que le spot ne fait pas la promotion d\u2019une boisson alcoolis\u00e9e au sens de la Convention en mati\u00e8re de publicit\u00e9 et de commercialisation des boissons contenant de l\u2019alcool, l\u2019article 11 et l\u2019Annexe B de cette Convention, qui imposent un slogan \u00e9ducatif dans les publicit\u00e9s pour des boissons alcoolis\u00e9es, ne sont pas d\u2019application.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: FROMAGE DE HERVE Product-Dienst \/ Produit-Service: Fromage de Herve Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Dans le spot radio, on entend un p\u00e8re et son fils.P\u00e8re : \u00ab Tu sais mon fils, quand tu manges du fromage de Herve, tu manges bien plus qu\u2019un fromage. \u00bbFils : \u00ab Ah […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4351","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nFromage de Herve 08-11-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/fromage-de-herve-08-11-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fromage de Herve 08-11-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: FROMAGE DE HERVE Product-Dienst \/ Produit-Service: Fromage de Herve Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Dans le spot radio, on entend un p\u00e8re et son fils.P\u00e8re : \u00ab Tu sais mon fils, quand tu manges du fromage de Herve, tu manges bien plus qu\u2019un fromage. \u00bbFils : \u00ab Ah […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/fromage-de-herve-08-11-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-09T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/fromage-de-herve-08-11-2017-pas-de-remarques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/fromage-de-herve-08-11-2017-pas-de-remarques\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Fromage de Herve 08-11-2017: Pas de remarques\",\"datePublished\":\"2017-11-09T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/fromage-de-herve-08-11-2017-pas-de-remarques\\\/\"},\"wordCount\":564,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/fromage-de-herve-08-11-2017-pas-de-remarques\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/fromage-de-herve-08-11-2017-pas-de-remarques\\\/\",\"name\":\"Fromage de Herve 08-11-2017: Pas de remarques - 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