{"id":4347,"date":"2017-11-08T00:00:00","date_gmt":"2017-11-07T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/tuincentrum-pelckmans-08-11-2017-pas-de-remarques\/"},"modified":"2017-11-08T00:00:00","modified_gmt":"2017-11-07T23:00:00","slug":"tuincentrum-pelckmans-08-11-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/tuincentrum-pelckmans-08-11-2017-pas-de-remarques\/","title":{"rendered":"Tuincentrum Pelckmans 08-11-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: TUINCENTRUM PELCKMANS<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Bolchrysanten<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De radiospot gaat als volgt:
VO: \u201cOndertussen in het grootste vijver- en tuincentrum van de Kempen.\u201d
Man: \u201cDag mevrouw Hofkens.\u201d
Vrouw: \u201cDag meneer Pelckmans, \u2019t Is weer den tijd van \u2018t jaar eh.\u201d
Man: \u201cJa.\u201d
Vrouw: \u201cEne keer op \u2018t jaar ga ik eens naar mijn moeder zien.\u201d
Man: \u201cJa.\u201d
Vrouw: \u201cEn dan praat ik daar tegen, maar ja die zegt niks niet meer terug eh.\u201d
Man: \u201cJa.\u201d
Vrouw: \u201cIk kan daar niet met lege handen aankomen eh, wat stelt u voor?\u201d
Man: \u201cChrysanten? Een mooi grafstuk?\u201d
Vrouw: \u201cMeneer Pelckmans, mijn moeder is nog wel niet dood eh.\u201d
Man: \u201cOh pardon.\u201d
VO: \u201cVijver- en tuincentrum Pelckmans, lekker groot, lekker goedkoop. Kijk maar op pelckmans.net. Nu potchrysanten voor maar \u20ac1,95.\u201d
Vrouw: \u201cMeneer Pelckmans, houdt u daar dan zelf nog iets aan over?\u201d<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

De klager vindt het een lugubere reclame. Hij vraagt zich af of de adverteerder enig idee heeft hoeveel mensen hij hiermee pijn doet in deze periode van Allerheiligen.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennis genomen van de radiospot in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n

Hoewel de Jury begrip heeft voor het persoonlijk standpunt van de klager, is zij van mening dat het humoristisch gebruik van een absurde en irrealistische situatie in de spot in kwestie voldoende duidelijk naar voor komt om ook als dusdanig te worden begrepen door de gemiddelde consument. Zij meent derhalve dat deze spot niet van aard is om door de gemiddelde consument als choquerend of kwetsend te worden ervaren.<\/p>\n

De Jury is derhalve van oordeel dat deze reclame niet getuigt van een gebrek aan een behoorlijk maatschappelijk verantwoordelijkheidsbesef in hoofde van de adverteerder en evenmin in strijd is met de JEP Regels inzake humor in reclame.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op deze punten.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: TUINCENTRUM PELCKMANS Product-Dienst \/ Produit-Service: Bolchrysanten Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:VO: \u201cOndertussen in het grootste vijver- en tuincentrum van de Kempen.\u201dMan: \u201cDag mevrouw Hofkens.\u201dVrouw: \u201cDag meneer Pelckmans, \u2019t Is weer den tijd van \u2018t jaar eh.\u201dMan: \u201cJa.\u201dVrouw: \u201cEne […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4347","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nTuincentrum Pelckmans 08-11-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/tuincentrum-pelckmans-08-11-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tuincentrum Pelckmans 08-11-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: TUINCENTRUM PELCKMANS Product-Dienst \/ Produit-Service: Bolchrysanten Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:VO: \u201cOndertussen in het grootste vijver- en tuincentrum van de Kempen.\u201dMan: \u201cDag mevrouw Hofkens.\u201dVrouw: \u201cDag meneer Pelckmans, \u2019t Is weer den tijd van \u2018t jaar eh.\u201dMan: \u201cJa.\u201dVrouw: \u201cEne […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/tuincentrum-pelckmans-08-11-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-07T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/tuincentrum-pelckmans-08-11-2017-pas-de-remarques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/tuincentrum-pelckmans-08-11-2017-pas-de-remarques\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Tuincentrum Pelckmans 08-11-2017: Pas de remarques\",\"datePublished\":\"2017-11-07T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/tuincentrum-pelckmans-08-11-2017-pas-de-remarques\\\/\"},\"wordCount\":396,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/tuincentrum-pelckmans-08-11-2017-pas-de-remarques\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/tuincentrum-pelckmans-08-11-2017-pas-de-remarques\\\/\",\"name\":\"Tuincentrum Pelckmans 08-11-2017: Pas de remarques - 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