{"id":4345,"date":"2017-10-25T00:00:00","date_gmt":"2017-10-24T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/dhulster-24-10-2017-pas-de-remarques\/"},"modified":"2017-10-25T00:00:00","modified_gmt":"2017-10-24T23:00:00","slug":"dhulster-24-10-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/dhulster-24-10-2017-pas-de-remarques\/","title":{"rendered":"D’Hulster 24-10-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: D\u2019HULSTER<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Schuurschijven \/ Disques abrasifs<\/strong><\/h3>\n

Media \/ M\u00e9dia: Magazine<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De advertentie toont het gezicht van een vrouw met beschadigde lippen en rode vegen op haar wangen, kin en neus.
Daaronder het logo van de adverteerder en pictogrammen met betrekking tot zijn aanbod, en de slogan \u201cYou may love our products, but please don\u2019t kiss them\u201d.
Rechts hiervan onder meer een afbeelding van een schuurschijf met een promotionele tekst over dit product.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

L\u2019annonce montre le visage d\u2019une femme avec les l\u00e8vres ab\u00eem\u00e9es et des traces rouges sur les joues, le menton et le nez.
En dessous, le logo de l\u2019annonceur et des pictogrammes relatifs \u00e0 son offre, et le slogan \u201cYou may love our products, but please don\u2019t kiss them\u201d.
\u00c0 droite, entre autres l\u2019image d\u2019un disque abrasif avec un texte promotionnel sur ce produit.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant trouve que la photo utilis\u00e9e dans la publicit\u00e9 est violente et que le slogan n\u2019explique pas l\u2019utilisation d\u2019une photo d\u2019une femme avec le visage ab\u00eem\u00e9 par une ponceuse.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat de advertentie met de slogan \u201cYou may love our products, but please don\u2019t kiss them\u201d een foto bevat van het gezicht van een vrouw met beschadigde lippen en rode vegen op haar wangen, kin en neus, en reclame maakt voor een bedrijf dat onder meer schuurschijven aanbiedt.<\/p>\n

De Jury is van mening dat het humoristische gebruik van overdrijving in deze reclame dermate duidelijk is dat de gemiddelde consument de reclame niet letterlijk zal opvatten en hier geenszins een aanmoediging of tolerantie van gewelddadig gedrag ten aanzien van vrouwen in zal zien.<\/p>\n

De Jury is tevens van mening dat deze reclame de vrouw niet op een negatieve manier voorstelt en dat de gemiddelde consument de afbeelding van de vrouw niet als denigrerend ten aanzien van vrouwen of als een aantasting van hun menselijke waardigheid zal opvatten.<\/p>\n

De Jury is derhalve van oordeel dat deze reclame niet strijdig is met de JEP Regels inzake de afbeelding van de mens en niet getuigt van een gebrek aan behoorlijk maatschappelijk verantwoordelijkheidsbesef in hoofde van de adverteerder.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op deze punten.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que l\u2019annonce avec le slogan \u00ab You may love our products, but please don\u2019t kiss them \u00bb contient une photo du visage d\u2019une femme avec les l\u00e8vres ab\u00eem\u00e9es et des traces rouges sur les joues, le menton et le nez, et fait de la publicit\u00e9 pour une entreprise qui offre entre autres des disques abrasifs.<\/p>\n

Le Jury est d\u2019avis que l\u2019utilisation humoristique de l\u2019exag\u00e9ration dans cette publicit\u00e9 est tellement claire que le consommateur ne prendra pas la publicit\u00e9 au premier degr\u00e9 et n\u2019y verra aucunement une incitation \u00e0 ou une tol\u00e9rance envers un comportement violent vis-\u00e0-vis des femmes.<\/p>\n

Le Jury est \u00e9galement d\u2019avis que cette publicit\u00e9 ne pr\u00e9sente pas la femme de mani\u00e8re n\u00e9gative et que le consommateur moyen ne percevra pas l\u2019image de la femme comme d\u00e9nigrante \u00e0 l\u2019\u00e9gard des femmes ou comme une atteinte \u00e0 leur dignit\u00e9 humaine.<\/p>\n

Le Jury a donc estim\u00e9 que cette publicit\u00e9 n\u2019est pas contraire aux R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne et ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: D\u2019HULSTER Product-Dienst \/ Produit-Service: Schuurschijven \/ Disques abrasifs Media \/ M\u00e9dia: Magazine   Beschrijving van de reclame \/ Description de la publicit\u00e9 De advertentie toont het gezicht van een vrouw met beschadigde lippen en rode vegen op haar wangen, kin en neus.Daaronder het logo van de adverteerder en pictogrammen met betrekking tot […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4345","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nD'Hulster 24-10-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/dhulster-24-10-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D'Hulster 24-10-2017: Pas de remarques - 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