{"id":4331,"date":"2017-10-04T00:00:00","date_gmt":"2017-10-03T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/rtl-04-10-2017-avis-de-reserve\/"},"modified":"2017-10-04T00:00:00","modified_gmt":"2017-10-03T23:00:00","slug":"rtl-04-10-2017-avis-de-reserve","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/rtl-04-10-2017-avis-de-reserve\/","title":{"rendered":"RTL 04-10-2017: Avis de r\u00e9serve"},"content":{"rendered":"

Adverteerder \/ Annonceur: RTL<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: \u00c9mission \u00ab Mari\u00e9s au premier regard \u00bb<\/strong><\/h3>\n

Media \/ M\u00e9dia: Quotidien, Magazine, Affiche<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

La publicit\u00e9 montre un couple en tenue de mari\u00e9s. L\u2019homme a les mains sur les hanches. La femme se mord le doigt. Texte sur la photo : \u00ab Mari\u00e9s au premier regard \u00bb et au-dessus : \u00ab Et si le mariage n\u2019\u00e9tait plus une question d\u2019amour, mais de science ? \u00bb. En dessous, le logo de l\u2019annonceur.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

1) Selon le plaignant, il s\u2019agit de discrimination envers les personnes ob\u00e8ses et l\u2019image v\u00e9hicul\u00e9e n\u2019est pas acceptable dans un monde o\u00f9 l\u2019on vit avec des complexes li\u00e9s \u00e0 l\u2019image que les m\u00e9dias donnent de la beaut\u00e9.<\/p>\n

2) Selon le plaignant, l\u2019homme sur la photo est content de trouver une femme, peu importe l\u2019apparence de celle-ci, alors que la femme est stress\u00e9e et on laisse penser que c\u2019est justement ce genre d\u2019homme qu\u2019elle ne veut pas. Il r\u00e9prouve l\u2019utilisation de l\u2019image de l\u2019homme en surpoids. Il est vraiment choqu\u00e9 et en a marre qu\u2019on se moque des personnes malades et qui souffrent.<\/p>\n

3) Selon le plaignant, la photo de la publicit\u00e9 est une manifestation de la discrimination envers les personnes ob\u00e8ses. Il est choqu\u00e9 que la personnification du couple improbable soit repr\u00e9sent\u00e9e de la sorte.<\/p>\n

Beslissing Jury in eerste aanleg: Advies van voorbehoud<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Avis de r\u00e9serve<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que, pour annoncer l\u2019\u00e9mission \u00ab Mari\u00e9s au premier regard \u00bb, la publicit\u00e9 montre un couple en tenue de mari\u00e9s avec le texte \u00ab Et si le mariage n\u2019\u00e9tait plus une question d\u2019amour, mais de science ? \u00bb.<\/p>\n

Il a \u00e9galement pris connaissance du contenu des plaintes et notamment de l\u2019interpr\u00e9tation du visuel qui y est donn\u00e9e comme illustrant un homme en surpoids heureux \u00e0 l\u2019id\u00e9e d\u2019avoir une femme, peu importe son apparence, et une femme qui se mord le doigt, stress\u00e9e (de se retrouver avec ce genre d\u2019homme).<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a \u00e9galement pris note du fait que le concept de l\u2019\u00e9mission en question est justement de d\u00e9passer les clich\u00e9s li\u00e9s au physique des uns et des autres et de faire fi des apparences en associant \u00e9ventuellement des personnes de profils diff\u00e9rents.<\/p>\n

Vu le contexte et compte tenu de ce qui pr\u00e9c\u00e8de, le Jury est d\u2019avis que l\u2019image du couple qui n\u2019est peut-\u00eatre pas assorti en apparence renvoie pr\u00e9cis\u00e9ment au th\u00e8me de l\u2019\u00e9mission et que c\u2019est davantage la mani\u00e8re dont le message est re\u00e7u qui suscite des r\u00e9actions.<\/p>\n

En ce qui concerne le contenu m\u00eame de la publicit\u00e9, il a donc estim\u00e9 que celle-ci n\u2019est pas de nature \u00e0 encourager ou \u00e0 cautionner une certaine forme de discrimination et n\u2019est pas non plus d\u00e9nigrante pour une certaine cat\u00e9gorie de personnes.<\/p>\n

Le Jury est n\u00e9anmoins d\u2019avis que, bien que la publicit\u00e9 ne pr\u00e9sente pas les personnes d\u2019une certaine corpulence de fa\u00e7on n\u00e9gative et qu\u2019elle ne porte pas atteinte \u00e0 leur dignit\u00e9, certains consommateurs risquent de donner \u00e0 l\u2019image v\u00e9hicul\u00e9e le sens qu\u2019y donne les plaignants et d\u2019y voir une certaine forme de stigmatisation de l\u2019homme repr\u00e9sent\u00e9 qui ne correspondrait pas \u00e0 un quelconque id\u00e9al de beaut\u00e9.<\/p>\n

Il est d\u00e8s lors d\u2019avis que la publicit\u00e9 concern\u00e9e est susceptible de provoquer des r\u00e9actions n\u00e9gatives aupr\u00e8s d\u2019une partie du public. Il a donc estim\u00e9 devoir formuler un avis de r\u00e9serve conform\u00e9ment \u00e0 l\u2019article 2 de son r\u00e8glement et en appelle \u00e0 la responsabilit\u00e9 de l\u2019annonceur.<\/p>\n

Un avis de r\u00e9serve implique que l\u2019annonceur est libre concernant la suite qu\u2019il donne \u00e0 cet avis.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: RTL Product-Dienst \/ Produit-Service: \u00c9mission \u00ab Mari\u00e9s au premier regard \u00bb Media \/ M\u00e9dia: Quotidien, Magazine, Affiche   Beschrijving van de reclame \/ Description de la publicit\u00e9 La publicit\u00e9 montre un couple en tenue de mari\u00e9s. L\u2019homme a les mains sur les hanches. La femme se mord le doigt. Texte sur la photo : \u00ab Mari\u00e9s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4331","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nRTL 04-10-2017: Avis de r\u00e9serve - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/rtl-04-10-2017-avis-de-reserve\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RTL 04-10-2017: Avis de r\u00e9serve - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: RTL Product-Dienst \/ Produit-Service: \u00c9mission \u00ab Mari\u00e9s au premier regard \u00bb Media \/ M\u00e9dia: Quotidien, Magazine, Affiche   Beschrijving van de reclame \/ Description de la publicit\u00e9 La publicit\u00e9 montre un couple en tenue de mari\u00e9s. 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