{"id":4322,"date":"2017-09-06T00:00:00","date_gmt":"2017-09-05T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/wilo-06-09-2017-decision-de-modificationarret\/"},"modified":"2017-09-06T00:00:00","modified_gmt":"2017-09-05T23:00:00","slug":"wilo-06-09-2017-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/wilo-06-09-2017-decision-de-modificationarret\/","title":{"rendered":"Wilo 06-09-2017: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: WILO<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Pompes \u00e0 eau<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: Autre (courrier adress\u00e9)<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>Le courrier postal relatif au lancement d\u2019un nouveau circulateur de chauffage ainsi que le prospectus annex\u00e9 contiennent l\u2019image d\u2019une femme avec un chemisier blanc qu\u2019elle ouvre des deux mains, d\u00e9voilant ainsi une poitrine nue g\u00e9n\u00e9reuse.<\/p>\n<p>Dans le prospectus, cette image est accompagn\u00e9e du texte \u00ab&nbsp;Vous cherchez quelque chose&nbsp;?&nbsp;\u00bb.<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n<p>Le plaignant trouve que l&#8217;image de la femme nue n\u2019a aucun lien avec le produit et que cette publicit\u00e9 est sexiste.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<\/strong><br \/><strong>D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n<p>Le Jury a constat\u00e9 que le courrier postal en question ainsi que le prospectus annex\u00e9 contiennent l\u2019image d\u2019une femme avec un chemisier qu\u2019elle ouvre des deux mains, d\u00e9voilant ainsi une poitrine nue g\u00e9n\u00e9reuse et ce, pour annoncer le lancement d\u2019un nouveau circulateur de chauffage.<\/p>\n<p>Le Jury a \u00e9galement constat\u00e9 que dans le prospectus, cette image est accompagn\u00e9e du texte \u00ab&nbsp;Vous cherchez quelque chose&nbsp;?&nbsp;\u00bb.<\/p>\n<p>Le Jury est d\u2019avis que l\u2019utilisation de l\u2019image de la femme n\u2019a aucun lien avec le produit en question et que, de cette mani\u00e8re, la publicit\u00e9 r\u00e9duit la femme \u00e0 un objet.<\/p>\n<p>Compte tenu de la mani\u00e8re dont la femme est repr\u00e9sent\u00e9e en l\u2019esp\u00e8ce, se d\u00e9nudant de mani\u00e8re provocante, le Jury a \u00e9galement estim\u00e9 que la publicit\u00e9 est d\u00e9nigrante pour la femme et porte atteinte \u00e0 sa dignit\u00e9.<\/p>\n<p>Sur la base des articles 4, alin\u00e9a 1 et 12 du Code de la Chambre de Commerce Internationale et des points 2, 3, et 4 des R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne, le Jury a d\u00e8s lors demand\u00e9 \u00e0 l\u2019annonceur de modifier la publicit\u00e9 et \u00e0 d\u00e9faut, de ne plus la diffuser.<\/p>\n<p>Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: WILO Product-Dienst \/ Produit-Service: Pompes \u00e0 eau Media \/ M\u00e9dia: Autre (courrier adress\u00e9) &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 Le courrier postal relatif au lancement d\u2019un nouveau circulateur de chauffage ainsi que le prospectus annex\u00e9 contiennent l\u2019image d\u2019une femme avec un chemisier blanc qu\u2019elle ouvre des deux mains, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4322","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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