{"id":4321,"date":"2017-09-06T00:00:00","date_gmt":"2017-09-05T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/vanden-borre-06-09-2017-pas-de-remarques\/"},"modified":"2017-09-06T00:00:00","modified_gmt":"2017-09-05T23:00:00","slug":"vanden-borre-06-09-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/vanden-borre-06-09-2017-pas-de-remarques\/","title":{"rendered":"Vanden Borre 06-09-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: VANDEN BORRE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Smartphone<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>E-mailing<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De newsletter stelt verschillende producten voor waaronder een smartphone. Naast de afbeelding van het product in kwestie staat de volgende tekst: \u201cAlle klasgenoten jaloers. Op school toekomen met een trendy smartphone, dat is pas klasse! Bellen je vrienden om de haverklap? Perfect, dan pak jij uit met je Acer Z6+.\u201d.
Daarnaast een knop \u201cHop, in mijn winkelmandje\u201d.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

La newsletter pr\u00e9sente diff\u00e9rents produits dont un smartphone. \u00c0 c\u00f4t\u00e9 de l\u2019image du produit en question figure le texte suivant : \u00ab Un smartphone qui va faire des envieux. Commencer l\u2019ann\u00e9e scolaire avec le dernier smartphone \u00e0 la mode, \u00e7a c\u2019est cool ! Faites le malin avec votre Acer Z6+ et rendez tous vos copains jaloux. \u00bb.
\u00c0 c\u00f4t\u00e9, un bouton \u00ab Hop, dans mon panier \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Selon le plaignant, cette publicit\u00e9 fait l’\u00e9loge de comportements r\u00e9pr\u00e9hensibles allant \u00e0 l’encontre des valeurs universelles pr\u00f4n\u00e9es par les parents responsables au b\u00e9n\u00e9fice du \u00ab vivre ensemble \u00bb ainsi que de la politique \u00e9ducative enseign\u00e9e dans les \u00e9coles, notamment par le biais des cours de citoyennet\u00e9.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennis genomen van de reclameboodschap en van de klacht die daarop betrekking heeft.<\/p>\n

De Jury is van mening dat de betrokken reclame niet beweert dat jongeren noodzakelijkerwijs een smartphone van het aangeprezen type nodig hebben of dat jongeren die geen smartphone van het aangeprezen type hebben afgunstig zouden moeten zijn.<\/p>\n

Zij is tevens van mening dat de reclame geen personen op een negatieve manier in beeld brengt en dat evenmin sprake is van een daadwerkelijke vergelijking tussen verschillende individuen of groepen van personen.<\/p>\n

De Jury is van oordeel dat deze reclame geen antisociaal gedrag tolereert of aanmoedigt en evenmin de opvoedkundige waarden van ouders ondermijnt.<\/p>\n

Zij is derhalve van oordeel dat deze reclame niet getuigt van een gebrek aan een behoorlijk maatschappelijk verantwoordelijkheidsbesef in hoofde van de adverteerder.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance du message publicitaire et de la plainte qui le concerne.<\/p>\n

Le Jury est d\u2019avis que la publicit\u00e9 concern\u00e9e ne pr\u00e9tend pas que les jeunes doivent n\u00e9cessairement avoir un smartphone du type de celui faisant l\u2019objet de la publicit\u00e9 ou que les jeunes qui n\u2019ont pas de smartphone de ce type devraient \u00eatre envieux.<\/p>\n

Il est \u00e9galement d\u2019avis que la publicit\u00e9 ne pr\u00e9sente pas de personnes de mani\u00e8re n\u00e9gative et qu\u2019il n\u2019est pas non plus question d\u2019une comparaison effective entre diff\u00e9rents individus ou groupes de personnes.<\/p>\n

Le Jury a estim\u00e9 que cette publicit\u00e9 ne cautionne pas ou n\u2019encourage pas un comportement antisocial et ne remet pas non plus en cause les valeurs p\u00e9dagogiques des parents.<\/p>\n

Il a d\u00e8s lors estim\u00e9 que cette publicit\u00e9 ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: VANDEN BORRE Product-Dienst \/ Produit-Service: Smartphone Media \/ M\u00e9dia: E-mailing   Beschrijving van de reclame \/ Description de la publicit\u00e9 De newsletter stelt verschillende producten voor waaronder een smartphone. Naast de afbeelding van het product in kwestie staat de volgende tekst: \u201cAlle klasgenoten jaloers. Op school toekomen met een trendy smartphone, dat […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4321","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nVanden Borre 06-09-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/vanden-borre-06-09-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vanden Borre 06-09-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: VANDEN BORRE Product-Dienst \/ Produit-Service: Smartphone Media \/ M\u00e9dia: E-mailing   Beschrijving van de reclame \/ Description de la publicit\u00e9 De newsletter stelt verschillende producten voor waaronder een smartphone. 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