{"id":4305,"date":"2017-07-05T00:00:00","date_gmt":"2017-07-04T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/loreal-belgilux-sa-ipm-04-07-2017-pas-de-remarques\/"},"modified":"2017-07-05T00:00:00","modified_gmt":"2017-07-04T23:00:00","slug":"loreal-belgilux-sa-ipm-04-07-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/loreal-belgilux-sa-ipm-04-07-2017-pas-de-remarques\/","title":{"rendered":"L’Or\u00e9al Belgilux – SA IPM 04-07-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: L’OREAL BELGILUX – SA IPM<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Colossal Big Shot \u2013 La Libre<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Internet (site web)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le plaignant s\u2019est r\u00e9f\u00e9r\u00e9 \u00e0 un article paru sur le site du quotidien dans la rubrique Lifestyle \u00ab Mode et beaut\u00e9 \u00bb. L\u2019article avec le titre \u00ab Coup de c\u0153ur : Le Colossal Big Shot de Maybelline qui nous fait des cils dingues ! \u00bb est sign\u00e9 E.W. et contient l\u2019avis de la journaliste quant au produit en question. Il contient \u00e9galement une photo d\u2019une femme se maquillant avec le produit en question et une photo du produit accompagn\u00e9e de la mention \u00ab The Colossal Big Shot, de Maybelline, 11.99\u20ac \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Selon le plaignant, il s\u2019agit d\u2019un article publi-r\u00e9dactionnel sans identification.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a not\u00e9 que la plainte concerne un article paru sur le site d\u2019un quotidien dans la rubrique Lifestyle \u00ab Mode et beaut\u00e9 \u00bb et ayant pour titre \u00ab Coup de c\u0153ur : Le Colossal Big Shot de Maybelline qui nous fait des cils dingues ! \u00bb.<\/p>\n

Suite \u00e0 la r\u00e9ponse de la marque en question, il a \u00e9galement pris bonne note du fait que la journaliste a d\u00e9cid\u00e9 elle-m\u00eame d\u2019\u00e9crire un article et ce, sans contrepartie financi\u00e8re de la part de la marque et sans lui avoir soumis pr\u00e9alablement l’article.<\/p>\n

Compte tenu du fait que la marque n\u2019a d\u2019aucune mani\u00e8re particip\u00e9 \u00e0 la r\u00e9daction ni \u00e0 la parution de l\u2019article en question, ni financi\u00e8rement ni en ce qui concerne le contenu m\u00eame de l\u2019article, le Jury a estim\u00e9 qu\u2019il s\u2019agit de contenu r\u00e9dactionnel et non de contenu publicitaire.<\/p>\n

Le Jury a d\u00e8s lors d\u00e9clar\u00e9 la plainte non fond\u00e9e.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: L’OREAL BELGILUX – SA IPM Product-Dienst \/ Produit-Service: Colossal Big Shot \u2013 La Libre Media \/ M\u00e9dia: Internet (site web)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le plaignant s\u2019est r\u00e9f\u00e9r\u00e9 \u00e0 un article paru sur le site du quotidien dans la rubrique Lifestyle \u00ab Mode et beaut\u00e9 \u00bb. L\u2019article avec […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4305","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nL'Or\u00e9al Belgilux - SA IPM 04-07-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/loreal-belgilux-sa-ipm-04-07-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'Or\u00e9al Belgilux - SA IPM 04-07-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: L’OREAL BELGILUX – SA IPM Product-Dienst \/ Produit-Service: Colossal Big Shot \u2013 La Libre Media \/ M\u00e9dia: Internet (site web)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le plaignant s\u2019est r\u00e9f\u00e9r\u00e9 \u00e0 un article paru sur le site du quotidien dans la rubrique Lifestyle \u00ab Mode et beaut\u00e9 \u00bb. 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