{"id":4300,"date":"2017-07-04T00:00:00","date_gmt":"2017-07-03T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/coo-adventure-04-07-2017-decision-de-modificationarret\/"},"modified":"2017-07-04T00:00:00","modified_gmt":"2017-07-03T23:00:00","slug":"coo-adventure-04-07-2017-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/coo-adventure-04-07-2017-decision-de-modificationarret\/","title":{"rendered":"Coo-Adventure 04-07-2017: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: COO-ADVENTURE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Bapt\u00eame en Ferrari<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Internet (site web)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

La page du site de l\u2019annonceur consacr\u00e9e au bapt\u00eame en Ferrari F430 Spider mentionne entre autres ce qui suit :
– \u00ab Venez prendre place \u00e0 bord d’un bolide de prestige.
Notre moniteur exp\u00e9riment\u00e9 est un passionn\u00e9 chevronn\u00e9, il vous accompagnera comme pilote ou en tant que copilote.
Le plus beau circuit du monde de SPA Francorchamps est l’endroit id\u00e9al pour votre initiation, votre bapt\u00eame d\u2019aigle de la route !
Disponible en bon cadeau, pour un enterrement de vie de jeune homme ou en journ\u00e9e d’entreprise, le tour en voiture de r\u00eave restera un souvenir inoubliable. (\u2026) \u00bb et
– \u00ab RDV \u00e0 notre centre d’activit\u00e9s au dessus de la cascade de Coo juste a cot\u00e9 de l’hotel “Le Baron”) ou directement sur le circuit le plus beau du monde de SPA Francorchamps. \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant a communiqu\u00e9 que la publicit\u00e9 mentionne \u00e0 plusieurs reprises le circuit de Spa-Francorchamps mais qu\u2019apr\u00e8s contact t\u00e9l\u00e9phonique, il apparait que la conduite ne se fait pas sur le circuit. Il se demande alors quel est l’int\u00e9r\u00eat de mentionner plusieurs fois le circuit si ce n’est pour tromper le consommateur sur le service fourni ? Il pensait sinc\u00e8rement pouvoir faire un tour sur le circuit.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting
D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que, au moment de la plainte, le site de l\u2019annonceur pr\u00e9sentait le bapt\u00eame en Ferrari F430 Spider en mentionnant \u00e0 deux reprises le circuit de Spa Francorchamps : \u00ab Le plus beau circuit du monde de SPA Francorchamps est l’endroit id\u00e9al pour votre initiation (\u2026) \u00bb et \u00ab RDV \u00e0 notre centre d’activit\u00e9s (\u2026) ou directement sur le circuit le plus beau du monde de SPA Francorchamps. \u00bb.<\/p>\n

Le Jury est d\u2019avis que le consommateur moyen qui prend ainsi connaissance des d\u00e9tails du bapt\u00eame en Ferrari s\u2019attendra \u00e0 ce que celui-ci se d\u00e9roule effectivement sur le circuit de Spa Francorchamps.<\/p>\n

Or, suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a not\u00e9 que celui-ci a communiqu\u00e9 qu\u2019ils sont ouverts pratiquement tous les jours de l\u2019ann\u00e9e quand la m\u00e9t\u00e9o est bonne et que pour les bapt\u00eames sur le circuit de Spa Francorchamps, ils d\u00e9pendent des journ\u00e9es sans courses et accessibles au public. L\u2019annonceur a \u00e9galement pr\u00e9cis\u00e9 que le bapt\u00eame sur circuit est plus souvent utilis\u00e9 pour les groupes et entreprises.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury est d\u2019avis que les mentions concern\u00e9es sur le site de l\u2019annonceur sont trop absolues et que le consommateur n\u2019est pas correctement inform\u00e9 du fait que le bapt\u00eame pourrait se d\u00e9rouler ailleurs que sur le circuit en question.<\/p>\n

Le Jury a donc estim\u00e9 que la publicit\u00e9 en question est de nature \u00e0 pouvoir induire le consommateur moyen en erreur quant aux caract\u00e9ristiques de l\u2019activit\u00e9 en question et est donc trompeuse au sens des articles VI. 97 et 99 du Code de droit \u00e9conomique et des articles 3 et 5 du code de la Chambre de Commerce Internationale (Code ICC).<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de et sur la base des dispositions susmentionn\u00e9es, le Jury a d\u00e8s lors demand\u00e9 \u00e0 l\u2019annonceur de modifier la publicit\u00e9, et \u00e0 d\u00e9faut de ne plus la diffuser.<\/p>\n

A cet \u00e9gard, le Jury a not\u00e9 que la mention \u00ab Le plus beau circuit du monde de SPA Francorchamps est l’endroit id\u00e9al pour votre initiation, votre bapt\u00eame d\u2019aigle de la route ! \u00bb a entretemps \u00e9t\u00e9 supprim\u00e9e. Il a d\u00e8s lors demand\u00e9 \u00e0 l\u2019annonceur de tenir compte de la d\u00e9cision du Jury en ce qui concerne la deuxi\u00e8me mention soulign\u00e9e par le plaignant, relative au lieu o\u00f9 se d\u00e9roule l\u2019activit\u00e9 en question.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: COO-ADVENTURE Product-Dienst \/ Produit-Service: Bapt\u00eame en Ferrari Media \/ M\u00e9dia: Internet (site web)   Beschrijving van de reclame \/ Description de la publicit\u00e9 La page du site de l\u2019annonceur consacr\u00e9e au bapt\u00eame en Ferrari F430 Spider mentionne entre autres ce qui suit :– \u00ab Venez prendre place \u00e0 bord d’un bolide de prestige.Notre moniteur […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4300","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCoo-Adventure 04-07-2017: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/coo-adventure-04-07-2017-decision-de-modificationarret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coo-Adventure 04-07-2017: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: COO-ADVENTURE Product-Dienst \/ Produit-Service: Bapt\u00eame en Ferrari Media \/ M\u00e9dia: Internet (site web)   Beschrijving van de reclame \/ Description de la publicit\u00e9 La page du site de l\u2019annonceur consacr\u00e9e au bapt\u00eame en Ferrari F430 Spider mentionne entre autres ce qui suit :– \u00ab Venez prendre place \u00e0 bord d’un bolide de prestige.Notre moniteur […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/coo-adventure-04-07-2017-decision-de-modificationarret\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-03T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/coo-adventure-04-07-2017-decision-de-modificationarret\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/coo-adventure-04-07-2017-decision-de-modificationarret\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Coo-Adventure 04-07-2017: D\u00e9cision de modification\\\/arr\u00eat\",\"datePublished\":\"2017-07-03T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/coo-adventure-04-07-2017-decision-de-modificationarret\\\/\"},\"wordCount\":731,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/coo-adventure-04-07-2017-decision-de-modificationarret\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/coo-adventure-04-07-2017-decision-de-modificationarret\\\/\",\"name\":\"Coo-Adventure 04-07-2017: D\u00e9cision de modification\\\/arr\u00eat - 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