{"id":4299,"date":"2017-06-28T00:00:00","date_gmt":"2017-06-27T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/dv-rental-28-06-2017-decision-de-modificationarret\/"},"modified":"2017-06-28T00:00:00","modified_gmt":"2017-06-27T23:00:00","slug":"dv-rental-28-06-2017-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/dv-rental-28-06-2017-decision-de-modificationarret\/","title":{"rendered":"DV Rental 28-06-2017: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: DV RENTAL<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Trailerverhuur<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Affiche<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Op de achterzijde van de trailer staat een foto van twee vrouwen in zwarte bh en string die tegen elkaar geleund staan.
Linksboven de slogan \u201cWant to rent me?\u201d.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Volgens de klager verwijst deze reclame ontegensprekelijk naar het \u2018huren\u2019 van vrouwen als seksobjecten. Een vrouw wordt hier gelijkgesteld aan het huren van een oplegger.
Hij vindt de reclame wansmakelijk, beledigend, denigrerend voor alle vrouwen, en voor alle mannen, die streven naar menselijke gelijkheid en waardigheid voor iedereen. Volgens hem heeft dit niets met seksuele emancipatie te maken en ook niet met vrijheid van meningsuiting, integendeel.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat de reclame op de achterzijde van de trailer in kwestie een foto toont van twee vrouwen in zwarte bh en string die tegen elkaar geleund staan, met daarnaast linksboven de slogan \u201cWant to rent me?\u201d.<\/p>\n

De Jury is van mening dat het gebruik van de afbeelding van deze vrouwen geen enkel verband vertoont met de betrokken dienst \u2013 trailerverhuur \u2013 en dat de reclame op deze manier de vrouw tot een object herleidt.<\/p>\n

Dat het hierbij slechts de bedoeling zou zijn om in het oog te springen en te verwijzen naar de huur van trailers, zoals de adverteerder argumenteert, komt de Jury met name onvoldoende voor om aannemelijk te maken dat zijn reclame aldus een verband legt tussen de afbeelding en de gepromote dienst dat het gebruik van de kwestieuze statische en ge\u00efsoleerde afbeelding zou verrechtvaardigen.<\/p>\n

Rekening houdend met de manier waarop de vrouwen in casu afgebeeld worden in combinatie met de slogan en met de duidelijke seksuele toespeling, is de Jury eveneens van oordeel dat de reclame denigrerend is voor de vrouw en haar menselijke waardigheid aantast.<\/p>\n

Op basis van artikel 4, alinea 1 en artikel 12 van de Code van de Internationale Kamer van Koophandel en punten 2, 3 en 4 van de JEP-regels inzake de afbeelding van de mens, heeft de Jury de adverteerder derhalve verzocht om de reclame te wijzigen, en bij gebreke daaraan de reclame niet meer te verspreiden.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: DV RENTAL Product-Dienst \/ Produit-Service: Trailerverhuur Media \/ M\u00e9dia: Affiche   Beschrijving van de reclame \/ Description de la publicit\u00e9 Op de achterzijde van de trailer staat een foto van twee vrouwen in zwarte bh en string die tegen elkaar geleund staan.Linksboven de slogan \u201cWant to rent me?\u201d. Klacht(en) \/ Plainte(s) Volgens […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4299","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDV Rental 28-06-2017: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/dv-rental-28-06-2017-decision-de-modificationarret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DV Rental 28-06-2017: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: DV RENTAL Product-Dienst \/ Produit-Service: Trailerverhuur Media \/ M\u00e9dia: Affiche   Beschrijving van de reclame \/ Description de la publicit\u00e9 Op de achterzijde van de trailer staat een foto van twee vrouwen in zwarte bh en string die tegen elkaar geleund staan.Linksboven de slogan \u201cWant to rent me?\u201d. 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