{"id":4292,"date":"2017-06-20T00:00:00","date_gmt":"2017-06-19T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/renault-20-06-2017-pas-de-remarques\/"},"modified":"2017-06-20T00:00:00","modified_gmt":"2017-06-19T23:00:00","slug":"renault-20-06-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/renault-20-06-2017-pas-de-remarques\/","title":{"rendered":"Renault 20-06-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: RENAULT<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Renault<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

VO f\u00e9minine : \u00ab C\u2019est le moment du Bon Moment Renault. \u00bb
VO masculine : \u00ab Pour vous qui cherchez l\u2019\u00e2me s\u0153ur depuis des ann\u00e9es sur des sites de rencontre \u2026 \u00bb
Homme : \u00ab Pas celle-l\u00e0. Non, pas celle-l\u00e0 non plus. \u00bb
VO masculine : \u00ab \u2026et qui soudain avez rencontr\u00e9 la femme de votre vie\u2026 \u00bb
Homme : \u00ab Ah oui, oui, oui ! \u00bb
VO masculine : \u00ab \u2026 et ses cinq enfants. \u00bb
Homme : \u00ab Ah, quand m\u00eame ! \u00bb
VO masculine : \u00ab Pour vous, c\u2019est le bon moment pour acheter une nouvelle voiture. \u00bb
VO f\u00e9minine : \u00ab Chez Renault, c\u2019est le bon moment pour profiter des conditions incroyables sur tous nos mod\u00e8les disponibles imm\u00e9diatement. WE portes ouvertes les 10 et 11 juin dans tout le r\u00e9seau Renault. Consultez notre stock sur renault.be. \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Selon le plaignant, le h\u00e9ros dans la publicit\u00e9 choisit sa “marchandise” sur catalogue et sur un seul crit\u00e8re, le physique. Il consid\u00e8re que cette publicit\u00e9 fait \u00e9talage d’un sexisme au-del\u00e0 du supportable. En fait, le protagoniste se cherche une compagne comme s’il choisissait un mod\u00e8le de voiture.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance du spot radio en question. Il est d\u2019avis que celui-ci met en sc\u00e8ne un homme qui recherche une partenaire via un site de rencontre ou une application, tels qu\u2019utilis\u00e9s aujourd\u2019hui et o\u00f9 la photo est un des \u00e9l\u00e9ments des profils propos\u00e9s, sans pour autant que la femme soit assimil\u00e9e \u00e0 un objet.<\/p>\n

Le Jury a not\u00e9 que l\u2019homme en question ne tient pas de propos d\u00e9sobligeant ou d\u00e9plac\u00e9 par rapport aux femmes.<\/p>\n

Selon lui, la publicit\u00e9 renvoie \u00e0 une r\u00e9alit\u00e9, \u00e9voqu\u00e9e par l\u2019annonceur dans le cadre de la promotion de ses voitures, sans pour autant cr\u00e9er d\u2019amalgame entre les femmes et les voitures. Le Jury est ainsi d\u2019avis que le consommateur moyen n\u2019interpr\u00e9tera pas le spot en question comme \u00e9tant sexiste.<\/p>\n

Dans ce contexte, le Jury a estim\u00e9 que ce spot radio n\u2019est pas de nature \u00e0 d\u00e9nigrer les femmes et n\u2019est pas contraire aux R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: RENAULT Product-Dienst \/ Produit-Service: Renault Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 VO f\u00e9minine : \u00ab C\u2019est le moment du Bon Moment Renault. \u00bbVO masculine : \u00ab Pour vous qui cherchez l\u2019\u00e2me s\u0153ur depuis des ann\u00e9es sur des sites de rencontre \u2026 \u00bbHomme : \u00ab Pas celle-l\u00e0. Non, pas celle-l\u00e0 non plus. \u00bbVO masculine : […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4292","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nRenault 20-06-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/renault-20-06-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renault 20-06-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: RENAULT Product-Dienst \/ Produit-Service: Renault Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 VO f\u00e9minine : \u00ab C\u2019est le moment du Bon Moment Renault. \u00bbVO masculine : \u00ab Pour vous qui cherchez l\u2019\u00e2me s\u0153ur depuis des ann\u00e9es sur des sites de rencontre \u2026 \u00bbHomme : \u00ab Pas celle-l\u00e0. 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