{"id":4278,"date":"2017-05-23T00:00:00","date_gmt":"2017-05-22T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/land-rover-23-05-2017-pas-de-remarques\/"},"modified":"2017-05-23T00:00:00","modified_gmt":"2017-05-22T23:00:00","slug":"land-rover-23-05-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/land-rover-23-05-2017-pas-de-remarques\/","title":{"rendered":"Land Rover 23-05-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: LAND ROVER<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: All-New Discovery<\/strong><\/h3>\n

Media \/ M\u00e9dia: Affichage, Magazine<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

La publicit\u00e9 montre le v\u00e9hicule en question qui roule dans une grande \u00e9tendue d\u2019eau. En dessous, la mention \u00ab Photo prise \u00e0 Zekreet, Qatar, o\u00f9 ce type d\u2019utilisation du v\u00e9hicule est autoris\u00e9. \u00bb et \u00ab Toute utilisation du v\u00e9hicule \u00ab hors route \u00bb doit \u00eatre faite dans le respect des r\u00e8gles de la circulation et de la nature. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant a communiqu\u00e9 que le v\u00e9hicule pr\u00e9sent\u00e9 circule dans un milieu naturel sensible qui ne fait manifestement pas partie du r\u00e9seau routier et o\u00f9 la circulation routi\u00e8re est en Belgique strictement interdite pour des raisons de s\u00e9curit\u00e9 et de pr\u00e9servation de l’environnement. La publicit\u00e9 incite donc selon lui \u00e0 un comportement irresponsable.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat de reclame het voertuig in kwestie toont terwijl het over een grote wateroppervlakte rijdt, met daaronder de vermeldingen \u201cFoto genomen in Zekreet, Qatar waar dit type gebruik van het voertuig is toegelaten.\u201d en \u201cElk gebruik van het voertuig \u201coff road\u201d moet gebeuren met naleving van de verkeersregels en met respect voor de natuur.\u201d.<\/p>\n

Rekening houdend met de visuele en tekstuele elementen van de reclame, is de Jury van oordeel dat deze laatste in overeenstemming is met artikel 4 van de Febiac Code dat ondere bepaalde voorwaarden toestaat dat de reclame een plaats die duidelijk niet tot het wegennet behoort afbeeldt om de eigenschappen van een voertuig voor te stellen.<\/p>\n

Bovendien is de Jury van oordeel dat de reclame niet aanspoort tot buitensporig gedrag dat schadelijk is voor het milieu.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury gemeend geen opmerkingen te moeten formuleren op dit punt.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que la publicit\u00e9 montre le v\u00e9hicule en question qui roule dans une grande \u00e9tendue d\u2019eau avec, en dessous, les mentions \u00ab Photo prise \u00e0 Zekreet, Qatar, o\u00f9 ce type d\u2019utilisation du v\u00e9hicule est autoris\u00e9. \u00bb et \u00ab Toute utilisation du v\u00e9hicule \u00ab hors route \u00bb doit \u00eatre faite dans le respect des r\u00e8gles de la circulation et de la nature. \u00bb.<\/p>\n

Compte tenu des \u00e9l\u00e9ments visuels et textuels de la publicit\u00e9, le Jury a estim\u00e9 que cette derni\u00e8re est conforme \u00e0 l’article 4 du Code Febiac qui permet sous certaines conditions \u00e0 la publicit\u00e9 de recourir \u00e0 l\u2019illustration d\u2019un lieu qui clairement n\u2019appartient pas au r\u00e9seau routier, en vue de pr\u00e9senter les caract\u00e9ristiques d\u2019un v\u00e9hicule.<\/p>\n

Par ailleurs, le Jury a estim\u00e9 que la publicit\u00e9 n\u2019incite pas \u00e0 un comportement excessif, dommageable \u00e0 l\u2019environnement.<\/p>\n

A d\u00e9faut d\u2019infraction aux dispositions l\u00e9gales et autodisciplinaires, le Jury a estim\u00e9 n’avoir pas de remarques \u00e0 formuler sur ce point. <\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: LAND ROVER Product-Dienst \/ Produit-Service: All-New Discovery Media \/ M\u00e9dia: Affichage, Magazine   Beschrijving van de reclame \/ Description de la publicit\u00e9 La publicit\u00e9 montre le v\u00e9hicule en question qui roule dans une grande \u00e9tendue d\u2019eau. En dessous, la mention \u00ab Photo prise \u00e0 Zekreet, Qatar, o\u00f9 ce type d\u2019utilisation du v\u00e9hicule […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4278","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nLand Rover 23-05-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/land-rover-23-05-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Land Rover 23-05-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: LAND ROVER Product-Dienst \/ Produit-Service: All-New Discovery Media \/ M\u00e9dia: Affichage, Magazine   Beschrijving van de reclame \/ Description de la publicit\u00e9 La publicit\u00e9 montre le v\u00e9hicule en question qui roule dans une grande \u00e9tendue d\u2019eau. 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