{"id":4269,"date":"2017-05-10T00:00:00","date_gmt":"2017-05-09T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/ici-paris-xl-10-05-2017-pas-de-remarques\/"},"modified":"2017-05-10T00:00:00","modified_gmt":"2017-05-09T23:00:00","slug":"ici-paris-xl-10-05-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/ici-paris-xl-10-05-2017-pas-de-remarques\/","title":{"rendered":"ICI Paris XL 10-05-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: ICI PARIS XL<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Mascara<\/strong><\/h3>\n

Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Voix de femme : \u00ab Je mets mon mascara qui me fait des cils incroyables. Puis j\u2019entre dans son bureau, je le regarde droit dans les yeux et je lui demande cash une augmentation. Et je repars, avec mon augmentation. \u00bb.
VO : \u00ab Boostez votre confiance en vous chez Ici Paris XL. En ce moment, 20% de r\u00e9duction sur tous les mascaras en parfumerie ou sur iciparisxl.be. Ici Paris XL, osez \u00eatre vous. \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant trouve que la publicit\u00e9 est sexiste et renforce les pr\u00e9jug\u00e9s sur les femmes. Selon lui, aucune femme n’a besoin d’\u00eatre maquill\u00e9e pour recevoir une augmentation, au m\u00eame titre qu’un homme elle la recevra par la qualit\u00e9 de son travail.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance du spot radio en question et est d\u2019avis que celui-ci vise \u00e0 exprimer le fait que les produits de l\u2019annonceur permettent de renforcer la confiance en soi et que ceci ressort clairement de la voix-off.<\/p>\n

Il est \u00e9galement d\u2019avis que le spot met en sc\u00e8ne une femme qui d\u00e9cide de se maquiller pour elle-m\u00eame et que le message du spot porte sur la confiance en soi et non sur la s\u00e9duction.<\/p>\n

Le Jury a estim\u00e9 que la femme n\u2019est pas pr\u00e9sent\u00e9e de mani\u00e8re n\u00e9gative et que la publicit\u00e9 ne remet pas ses comp\u00e9tences professionnelles en question.<\/p>\n

Dans ce contexte, il a d\u00e8s lors estim\u00e9 que ce spot radio n\u2019est pas de nature \u00e0 discriminer les femmes et n\u2019est pas contraire aux R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: ICI PARIS XL Product-Dienst \/ Produit-Service: Mascara Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Voix de femme : \u00ab Je mets mon mascara qui me fait des cils incroyables. Puis j\u2019entre dans son bureau, je le regarde droit dans les yeux et je lui demande cash une […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4269","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nICI Paris XL 10-05-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/ici-paris-xl-10-05-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICI Paris XL 10-05-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: ICI PARIS XL Product-Dienst \/ Produit-Service: Mascara Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Voix de femme : \u00ab Je mets mon mascara qui me fait des cils incroyables. 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