{"id":4266,"date":"2017-05-03T00:00:00","date_gmt":"2017-05-02T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/centaura-03-05-2017-pas-de-remarques\/"},"modified":"2017-05-03T00:00:00","modified_gmt":"2017-05-02T23:00:00","slug":"centaura-03-05-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/centaura-03-05-2017-pas-de-remarques\/","title":{"rendered":"Centaura 03-05-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: <\/strong>CENTAURA<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: <\/strong>Evenement \u201cLustrum Madness\u201d<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Internet (Facebook)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De klager verwees naar een aankondiging op Facebook van de studentenclub Centaura met betrekking tot het evenement \u201cLustrum Madness\u201d dat door de studentenclub in kwestie werd georganiseerd en waarin sprake is van \u201cgratis vaten Jupiler\u201d.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Volgens de klager, de Controledienst Tabak en Alcohol van de Dienst Inspectie van Consumptieproducten van de FOD Volksgezondheid, Veiligheid van de Voedselketen en Leefmilieu, is er een inbreuk op het Alcoholconvenant, meer bepaald:<\/p>\n

– artikel 2.2, aangezien de fuif doorgaat in het campusrestaurant van Hogeschool West-Vlaanderen te Kortrijk;
– artikel 3.1, aangezien 8000 pinten bier ter beschikking worden gesteld aan ongeveer 285 aanwezigen (en 736 ge\u00efnteresseerden). Al zouden er nog 1000 mensen aanwezig zijn, dan nog betekent dit 8 pinten per persoon, hetgeen als onverantwoordelijk en overmatig kan worden beschouwd;
– artikel 11.1, wegens het ontbreken van de educatieve slogan.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft deze communicatie onderzocht rekening houdend met de argumenten van de betrokken partijen en in het licht van het Convenant inzake reclame voor en marketing van alcoholhoudende dranken (hierna: het Convenant).<\/p>\n

De Jury heeft kennis genomen van de aankondiging op Facebook van de studentenclub Centaura betreffende het evenement \u201cLustrum Madness\u201d van de studentenclub in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n

Zij heeft tevens kennis genomen van de reacties van de verschillende in de klacht vermelde partijen, met name studentenclub Centaura en producent AB InBev, waaruit blijkt dat, hoewel tussen studentenclub en producent een algemene commerci\u00eble relatie bestaat, deze laatste niet betrokken was bij de organisatie van of de communicatie rond het specifieke evenement waarvan sprake in de klacht.<\/p>\n

Gelet op het bovenstaande is de Jury van mening dat de communicatie in kwestie het evenement van deze studentenclub betreft en geen alcoholreclame in de zin van het Convenant uitmaakt.<\/p>\n

De Jury is derhalve van oordeel dat de communicatie in kwestie niet binnen het toepassingsgebied van het Convenant valt en er in casu dus evenmin sprake kan zijn van een overtreding van dit Convenant.<\/p>\n

Zij verwijst in dit verband tevens naar eerdere recente uitspraken van de Jury die op haar website kunnen worden geraadpleegd, waaronder Chez Choseken 09\/11\/2016, Huis der Rechten 06\/04\/2016, KLJ Tielen 13\/04\/2016.<\/p>\n

De Jury heeft de klacht derhalve ongegrond verklaard.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: CENTAURA Product-Dienst \/ Produit-Service: Evenement \u201cLustrum Madness\u201d Media \/ M\u00e9dia: Internet (Facebook)   Beschrijving van de reclame \/ Description de la publicit\u00e9 De klager verwees naar een aankondiging op Facebook van de studentenclub Centaura met betrekking tot het evenement \u201cLustrum Madness\u201d dat door de studentenclub in kwestie werd georganiseerd en waarin sprake […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4266","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCentaura 03-05-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/centaura-03-05-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Centaura 03-05-2017: Pas de remarques - 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