{"id":4260,"date":"2017-04-27T00:00:00","date_gmt":"2017-04-26T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/cafe-yssis-27-04-2017-pas-de-remarques\/"},"modified":"2017-04-27T00:00:00","modified_gmt":"2017-04-26T23:00:00","slug":"cafe-yssis-27-04-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/cafe-yssis-27-04-2017-pas-de-remarques\/","title":{"rendered":"Caf\u00e9 Yssi’s 27-04-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: CAFE YSSI\u2019S<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Evenement \u201cSchools Out Party\u201d<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Internet (Facebook)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De klacht betreft de aankondiging op Facebook van het evenement \u201cSchools Out Party\u201d met onder meer vermelding van \u201cEristoff schoolsout day\u2019s\u201d georganiseerd door Yssi\u2019s caf\u00e9 Knokke.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

De klager, de Controledienst Tabak en Alcohol van de Dienst Inspectie van Consumptieproducten van de FOD Volksgezondheid, Veiligheid van de Voedselketen en Leefmilieu, diende klacht in op basis van artikels 2.1 en 4.1 van het Alcoholconvenant.
Hij haalde aan dat zich in Knokke enkel middelbare scholen bevinden en geen hogescholen. Deze reclame verwijst naar \u2018school\u2019s out\u2019 en dus naar minderjarigen. Bovendien zijn de dagen waarop het evenement plaatsvindt, de dagen waarop de scholieren het einde van de examens gaan vieren.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft deze communicatie onderzocht rekening houdend met de argumenten van de betrokken partijen en in het licht van het Convenant inzake reclame voor en marketing van alcoholhoudende dranken (hierna: het Convenant).<\/p>\n

De Jury heeft kennis genomen van de aankondiging op Facebook van de horecagelegenheid Caf\u00e9 Yssi\u2019s betreffende het evenement \u201cSchools Out Party\u201d in de horecagelegenheid in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n

Zij heeft tevens kennis genomen van zowel de initi\u00eble reacties van enerzijds de betrokken horecagelegenheid \u2013 organisator van het evenement, Caf\u00e9 Yssi\u2019s en anderzijds producent Bacardi-Martini, als van de door hen verschafte bijkomende informatie, waaruit blijkt dat, hoewel tussen horecagelegenheid en producent een algemene commerci\u00eble relatie bestaat, deze laatste niet betrokken was bij de organisatie van of de communicatie rond het specifieke evenement waarvan sprake in de klacht.<\/p>\n

Gelet op het bovenstaande is de Jury van mening dat de communicatie in kwestie het evenement van deze horecagelegenheid betreft en geen alcoholreclame in de zin van het Convenant uitmaakt.<\/p>\n

De Jury is derhalve van oordeel dat de communicatie in kwestie niet binnen het toepassingsgebied van het Convenant valt en er in casu dus evenmin sprake kan zijn van een overtreding van dit Convenant.<\/p>\n

Zij verwijst in dit verband tevens naar eerdere recente uitspraken van de Jury die op haar website kunnen worden geraadpleegd, waaronder Caf\u00e9 \u2019t Putje et al. 26\/02\/2016, KLJ Tielen 13\/04\/2016, Caf\u00e9 Charlie Brown 14\/09\/2016.<\/p>\n

De Jury heeft de klacht derhalve ongegrond verklaard.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: CAFE YSSI\u2019S Product-Dienst \/ Produit-Service: Evenement \u201cSchools Out Party\u201d Media \/ M\u00e9dia: Internet (Facebook)   Beschrijving van de reclame \/ Description de la publicit\u00e9 De klacht betreft de aankondiging op Facebook van het evenement \u201cSchools Out Party\u201d met onder meer vermelding van \u201cEristoff schoolsout day\u2019s\u201d georganiseerd door Yssi\u2019s caf\u00e9 Knokke. Klacht(en) \/ […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4260","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCaf\u00e9 Yssi's 27-04-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/cafe-yssis-27-04-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caf\u00e9 Yssi's 27-04-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: CAFE YSSI\u2019S Product-Dienst \/ Produit-Service: Evenement \u201cSchools Out Party\u201d Media \/ M\u00e9dia: Internet (Facebook)   Beschrijving van de reclame \/ Description de la publicit\u00e9 De klacht betreft de aankondiging op Facebook van het evenement \u201cSchools Out Party\u201d met onder meer vermelding van \u201cEristoff schoolsout day\u2019s\u201d georganiseerd door Yssi\u2019s caf\u00e9 Knokke. 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