{"id":4248,"date":"2017-04-21T00:00:00","date_gmt":"2017-04-20T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/group-s-21-04-2017-pas-de-remarques\/"},"modified":"2017-04-21T00:00:00","modified_gmt":"2017-04-20T23:00:00","slug":"group-s-21-04-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/group-s-21-04-2017-pas-de-remarques\/","title":{"rendered":"Group S 21-04-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: GROUP S<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Secr\u00e9tariat social<\/strong><\/h3>\n

Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Dans le spot radio, on entend la conversation suivante :
Vincent : \u00ab Group S Secr\u00e9tariat Social, Vincent, bonjour. \u00bb
Sophie : \u00ab Oui, c\u2019est encore Sophie, la secr\u00e9taire de Monsieur Lemax. \u00bb
Vincent : \u00ab Ah Sophie, comment va Monsieur Lemax ? \u00bb
Sophie : \u00ab Bah, on a des probl\u00e8mes avec le personnel maintenant. \u00bb
On entend en arri\u00e8re fond une foule qui scande : \u00ab Lemax, d\u00e9mission ! \u00bb
Vincent : \u00ab Mais enfin, Group S s\u2019occupe aussi des n\u00e9gociations avec le personnel. \u00bb
On entend une voix d\u2019homme : \u00ab Sophie, \u00e0 l\u2019aide ! \u00bb
Sophie : \u00ab Ah bon ? Et vous g\u00e9rez aussi les pr\u00e9avis ? \u00bb
Vincent : \u00ab Bien s\u00fbr, et m\u00eame toute la proc\u00e9dure, pourquoi ? \u00bb
Sophie : \u00ab Parce que je sens que Monsieur Lemax pourrait peut-\u00eatre en avoir besoin. \u00bb
Jingle + VO : \u00ab Group S, le secr\u00e9tariat social qui vous \u00e9coute, vous conseille et vous propose des solutions RH pour votre statut d\u2019ind\u00e9pendant et votre entreprise. Group S, vous pouvez compter sur nous. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

1) Le plaignant est \u00e9c\u0153ur\u00e9 par la publicit\u00e9 qui trouve tr\u00e8s dr\u00f4le que cette soci\u00e9t\u00e9 s’occupe aussi de licencier des gens, de g\u00e9rer des gr\u00e8ves et des pr\u00e9avis ; cela semble tr\u00e8s jubilatoire.<\/p>\n

2) Le plaignant trouve scandaleux et de tr\u00e8s mauvais go\u00fbt, par les temps qui courent, qu’on \u00e9voque l’assistance du secr\u00e9tariat dans l’envoi de pr\u00e9avis aux travailleurs de l’entreprise.<\/p>\n

3) Dans cette p\u00e9riode de licenciements tous azimuts et de pr\u00e9carisation du travail, le plaignant trouve ind\u00e9cent vis-\u00e0-vis des travailleurs concern\u00e9s d’utiliser cette situation \u00e0 des fins commerciales.<\/p>\n

4) Le plaignant trouve cette publicit\u00e9 tr\u00e8s choquante dans le contexte socio-\u00e9conomique actuel et d\u00e9nigrante \u00e0 de multiples \u00e9gards envers le droit du travail.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que dans le spot radio on entend une conversation t\u00e9l\u00e9phonique fictive entre une secr\u00e9taire et un secr\u00e9tariat social afin de promouvoir les services de l\u2019annonceur.<\/p>\n

Le Jury a tout d\u2019abord soulign\u00e9 que dans la publicit\u00e9, il s\u2019agit des services m\u00eames de l\u2019annonceur qui consistent entre autres \u00e0 g\u00e9rer une proc\u00e9dure de pr\u00e9avis, que ce soit celui du personnel ou celui du patron comme c\u2019est le cas dans la situation mise en sc\u00e8ne par le spot.<\/p>\n

Le Jury est d\u2019avis que le ton de la publicit\u00e9 est l\u00e9ger et que le spot radio n\u2019est pas de nature \u00e0 choquer le consommateur moyen.<\/p>\n

Dans ce contexte, le Jury a estim\u00e9 que la publicit\u00e9 n\u2019est pas de nature \u00e0 stigmatiser ou \u00e0 d\u00e9nigrer une certaine cat\u00e9gorie de personnes et ne porte pas non plus atteinte \u00e0 leur dignit\u00e9.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: GROUP S Product-Dienst \/ Produit-Service: Secr\u00e9tariat social Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Dans le spot radio, on entend la conversation suivante :Vincent : \u00ab Group S Secr\u00e9tariat Social, Vincent, bonjour. \u00bbSophie : \u00ab Oui, c\u2019est encore Sophie, la secr\u00e9taire de Monsieur Lemax. \u00bbVincent : \u00ab Ah Sophie, comment va Monsieur Lemax ? \u00bbSophie : […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4248","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nGroup S 21-04-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/group-s-21-04-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Group S 21-04-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: GROUP S Product-Dienst \/ Produit-Service: Secr\u00e9tariat social Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Dans le spot radio, on entend la conversation suivante :Vincent : \u00ab Group S Secr\u00e9tariat Social, Vincent, bonjour. \u00bbSophie : \u00ab Oui, c\u2019est encore Sophie, la secr\u00e9taire de Monsieur Lemax. \u00bbVincent : \u00ab Ah Sophie, comment va Monsieur Lemax ? \u00bbSophie : […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/group-s-21-04-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-20T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/group-s-21-04-2017-pas-de-remarques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/group-s-21-04-2017-pas-de-remarques\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Group S 21-04-2017: Pas de remarques\",\"datePublished\":\"2017-04-20T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/group-s-21-04-2017-pas-de-remarques\\\/\"},\"wordCount\":593,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/group-s-21-04-2017-pas-de-remarques\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/group-s-21-04-2017-pas-de-remarques\\\/\",\"name\":\"Group S 21-04-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#website\"},\"datePublished\":\"2017-04-20T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/group-s-21-04-2017-pas-de-remarques\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jep.be\\\/fr\\\/group-s-21-04-2017-pas-de-remarques\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/group-s-21-04-2017-pas-de-remarques\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jep.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Group S 21-04-2017: Pas de remarques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jep.be\\\/#website\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jep.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.jep.be\"],\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/author\\\/admin_ydfgswor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Group S 21-04-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jep.be\/fr\/group-s-21-04-2017-pas-de-remarques\/","og_locale":"fr_FR","og_type":"article","og_title":"Group S 21-04-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire","og_description":"Adverteerder \/ Annonceur: GROUP S Product-Dienst \/ Produit-Service: Secr\u00e9tariat social Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Dans le spot radio, on entend la conversation suivante :Vincent : \u00ab Group S Secr\u00e9tariat Social, Vincent, bonjour. \u00bbSophie : \u00ab Oui, c\u2019est encore Sophie, la secr\u00e9taire de Monsieur Lemax. \u00bbVincent : \u00ab Ah Sophie, comment va Monsieur Lemax ? \u00bbSophie : […]","og_url":"https:\/\/jep.be\/fr\/group-s-21-04-2017-pas-de-remarques\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2017-04-20T23:00:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jep.be\/fr\/group-s-21-04-2017-pas-de-remarques\/#article","isPartOf":{"@id":"https:\/\/jep.be\/fr\/group-s-21-04-2017-pas-de-remarques\/"},"author":{"name":"admin","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789"},"headline":"Group S 21-04-2017: Pas de remarques","datePublished":"2017-04-20T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jep.be\/fr\/group-s-21-04-2017-pas-de-remarques\/"},"wordCount":593,"publisher":{"@id":"https:\/\/jep.be\/#organization"},"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/jep.be\/fr\/group-s-21-04-2017-pas-de-remarques\/","url":"https:\/\/jep.be\/fr\/group-s-21-04-2017-pas-de-remarques\/","name":"Group S 21-04-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/jep.be\/#website"},"datePublished":"2017-04-20T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/jep.be\/fr\/group-s-21-04-2017-pas-de-remarques\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jep.be\/fr\/group-s-21-04-2017-pas-de-remarques\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jep.be\/fr\/group-s-21-04-2017-pas-de-remarques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jep.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Group S 21-04-2017: Pas de remarques"}]},{"@type":"WebSite","@id":"https:\/\/jep.be\/#website","url":"https:\/\/jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jep.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.jep.be"],"url":"https:\/\/jep.be\/fr\/author\/admin_ydfgswor\/"}]}},"_links":{"self":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/comments?post=4248"}],"version-history":[{"count":0,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4248\/revisions"}],"wp:attachment":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/media?parent=4248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/categories?post=4248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/tags?post=4248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}