{"id":4245,"date":"2017-03-28T00:00:00","date_gmt":"2017-03-27T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/vrt-28-03-2017-hors-competence\/"},"modified":"2017-03-28T00:00:00","modified_gmt":"2017-03-27T23:00:00","slug":"vrt-28-03-2017-hors-competence","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/vrt-28-03-2017-hors-competence\/","title":{"rendered":"VRT 28-03-2017: Hors comp\u00e9tence"},"content":{"rendered":"

Adverteerder \/ Annonceur: VRT<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Studio Brussel<\/strong><\/h3>\n

Media \/ M\u00e9dia: Internet (Facebook)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Op de Facebookpagina van Studio Brussel toont een post een jonge vrouw voor een bed. Zij houdt met beide handen een jeansbroek open en kijkt naar een enorm stuk steak dat eruit komt. Daarnaast de volgende tekst: \u201cVergeet Dagen Zonder Vlees voor \u00e9\u00e9n dag, want 14 maart = Steak & Blowjob Day. Geniet ervan, jongens!\u201d.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Sur la page Facebook de Studio Brussel, un post montre une jeune femme devant un lit. Elle tient un jeans ouvert \u00e0 deux mains et regarde un \u00e9norme morceau de steak qui en sort. A c\u00f4t\u00e9, le texte suivant: \u201cVergeet Dagen Zonder Vlees voor \u00e9\u00e9n dag, want 14 maart = Steak & Blowjob Day. Geniet ervan, jongens!\u201d.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant a communiqu\u00e9 que ce post accompagn\u00e9 de ce visuel donne une image d\u00e9gradante et sexiste de la femme et de l’homme. En tant qu’auditeur de cette radio, il trouve que ce sens de l’humour est d\u00e9plac\u00e9, irrespectueux et mysogine.
Il comprend qu’il ne s’agit pas d’une publicit\u00e9 pour un produit particulier en tant que tel mais bien d’un \u00e9l\u00e9ment de communication de la station radio Studio Brussel subventionn\u00e9e par les pouvoirs publics. Il n’a rien contre la promotion de pratiques sexuelles d\u00e9complex\u00e9es ou libertines mais se demande si c\u2019est le r\u00f4le d’une station radio de le faire de la sorte.
Le plaignant est pr\u00e9occup\u00e9 par la formulation d’un tel message aupr\u00e8s du jeune public – compos\u00e9 en bonne partie d’adolescents souvent mal dans leur peau – qui une fois de plus donne de la femme une image d’objet soumis aux d\u00e9sirs sexuels de l’homme. Ce genre de montage lui semble vraiment irrespectueux de la femme et de l’homme. C’est choquant et d’autant plus insens\u00e9 qu\u2019il ne voit pas le lien entre la date du 14 mars et le \u00ab Steak & Blowjob Day \u00bb.
Il ne voit pas non plus en quoi ce genre de commentaire\/photo contribue \u00e0 la mission culturelle et \u00e9ducative de Studio Brussel.<\/p>\n

Beslissing Jury in eerste aanleg: Onbevoegd
D\u00e9cision Jury de premi\u00e8re instance: Hors comp\u00e9tence<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennis genomen van de Facebookpagina van de betrokken radiozender en van de specifieke post waarnaar de klager verwijst. Zij heeft onder meer vastgesteld dat in de post in kwestie niet naar een product of een dienst van de betrokken zender wordt verwezen, maar wordt ingespeeld op de actualiteit.<\/p>\n

Zij heeft tevens nota genomen van het antwoord van de adverteerder volgens hetwelk de posts op zijn Facebookpagina uitgaan van webredacteurs en deel uitmaken van het media-aanbod van de zender.<\/p>\n

Gelet op het voorgaande is de Jury van oordeel dat het in casu niet gaat om reclame-inhoud ten voordele van de betrokken zender, maar wel om via diens sociale mediakanaal verspreide redactionele inhoud.<\/p>\n

Aangezien de bevoegdheid van de Jury zich niet uitstrekt tot redactionele inhoud, heeft zij zich derhalve onbevoegd verklaard in dit dossier.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance de la page Facebook de la cha\u00eene de radio concern\u00e9e et du post sp\u00e9cifique auquel le plaignant renvoie. Il a entre autres constat\u00e9 que le post en question ne renvoie pas \u00e0 un produit ou \u00e0 un service de la cha\u00eene concern\u00e9e mais qu\u2019il r\u00e9pond \u00e0 l\u2019actualit\u00e9.<\/p>\n

Il a \u00e9galement pris note de la r\u00e9ponse de l\u2019annonceur selon laquelle les posts sur sa page Facebook viennent de r\u00e9dacteurs en ligne et font partie de l\u2019offre m\u00e9dia de la cha\u00eene.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 qu\u2019il ne s\u2019agit pas ici de contenu publicitaire en faveur de la cha\u00eene concern\u00e9e mais de contenu r\u00e9dactionnel diffus\u00e9 via son canal de m\u00e9dia social.<\/p>\n

Vu que la comp\u00e9tence du Jury ne s\u2019\u00e9tend pas au contenu r\u00e9dactionnel, il s\u2019est donc d\u00e9clar\u00e9 non comp\u00e9tent dans ce dossier.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

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