{"id":4241,"date":"2017-03-28T00:00:00","date_gmt":"2017-03-27T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/bon-prix-28-03-2017-decision-de-modificationarret\/"},"modified":"2017-03-28T00:00:00","modified_gmt":"2017-03-27T23:00:00","slug":"bon-prix-28-03-2017-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/bon-prix-28-03-2017-decision-de-modificationarret\/","title":{"rendered":"Bon Prix 28-03-2017: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: BON PRIX<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Chaussures<\/strong><\/h3>\n

Media \/ M\u00e9dia: Folder<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le catalogue \u00ab Bon Prix – printemps 2017 \u00bb contient \u00e0 la page 77 \u00e0 c\u00f4t\u00e9 d\u2019une photo de tennis, un logo \u00ab cuir v\u00e9ritable \u00bb. Sur la m\u00eame page, la description de l\u2019article contient entre autres la mention \u00ab synth\u00e9tique imitation cuir \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant a soulign\u00e9 que le catalogue communique des informations contradictoires en ce qui concerne l\u2019article 16 :<\/p>\n

– le logo affirme \u00ab cuir v\u00e9ritable \u00bb,
– la description dit \u00ab synth\u00e9tique imitation cuir \u00bb.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting
D\u00e9cision Jury de premi\u00e8re instance : D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que le catalogue en question contient \u00e0 c\u00f4t\u00e9 d\u2019une photo de tennis, un logo \u00ab cuir v\u00e9ritable \u00bb et que sur la m\u00eame page, la description de l\u2019article contient entre autres la mention \u00ab synth\u00e9tique imitation cuir \u00bb.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a not\u00e9 que les tennis en question ne sont pas en cuir et qu\u2019un logo cuir v\u00e9ritable a \u00e9t\u00e9 mentionn\u00e9 par erreur.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que la publicit\u00e9 dans le catalogue concern\u00e9 est de nature \u00e0 induire le consommateur en erreur quant aux caract\u00e9ristiques du produit promu, ce qui est contraire \u00e0 l\u2019article VI.97 du Code de droit \u00e9conomique et aux articles 3 et 5 du code de la Chambre de Commerce Internationale.<\/p>\n

Sur la base des dispositions susmentionn\u00e9es, le Jury a demand\u00e9 \u00e0 l\u2019annonceur de modifier la publicit\u00e9 sur ce point et \u00e0 d\u00e9faut de ne plus la diffuser.<\/p>\n

A cet \u00e9gard, le Jury a not\u00e9 que l\u2019annonceur a d\u00e9j\u00e0 pris les mesures n\u00e9cessaires pour rectifier la faute.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: BON PRIX Product-Dienst \/ Produit-Service: Chaussures Media \/ M\u00e9dia: Folder   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le catalogue \u00ab Bon Prix – printemps 2017 \u00bb contient \u00e0 la page 77 \u00e0 c\u00f4t\u00e9 d\u2019une photo de tennis, un logo \u00ab cuir v\u00e9ritable \u00bb. Sur la m\u00eame page, la description de l\u2019article contient entre […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4241","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBon Prix 28-03-2017: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/bon-prix-28-03-2017-decision-de-modificationarret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bon Prix 28-03-2017: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: BON PRIX Product-Dienst \/ Produit-Service: Chaussures Media \/ M\u00e9dia: Folder   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le catalogue \u00ab Bon Prix – printemps 2017 \u00bb contient \u00e0 la page 77 \u00e0 c\u00f4t\u00e9 d\u2019une photo de tennis, un logo \u00ab cuir v\u00e9ritable \u00bb. 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