{"id":4233,"date":"2017-03-14T00:00:00","date_gmt":"2017-03-13T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/sfr-13-03-2017-decision-de-modificationarret\/"},"modified":"2017-03-14T00:00:00","modified_gmt":"2017-03-13T23:00:00","slug":"sfr-13-03-2017-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/sfr-13-03-2017-decision-de-modificationarret\/","title":{"rendered":"SFR 13-03-2017: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: SFR<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Pack<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: Affiche<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>L\u2019affiche contient le logo de l\u2019annonceur et le texte en grands caract\u00e8res blancs sur fond rouge \u00ab 1 an \u00e7a se f\u00eate ! Pack TV-net-tel 39\u20ac\/mois* \u00bb et l\u2019ast\u00e9risque renvoie \u00e0 une mention verticale en petits caract\u00e8res en bas \u00e0 gauche : \u00ab *voir conditions sur sfr.be \u00bb.<br \/>En dessous, l\u2019adresse du site internet et un num\u00e9ro de t\u00e9l\u00e9phone.<\/p>\n<p>Le site internet mentionne entre autres sur la page d\u2019accueil : \u00ab 1 an \u00e7a se f\u00eate ! Votre pack \u00e0 39\u20ac\/mois pendant 1 an, puis 55,99\u20ac\/mois \u00bb.<br \/>Sous l\u2019onglet \u00ab Eligibilit\u00e9 \u00bb, on trouve la liste des communes couvertes par les services de l\u2019annonceur.<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n<p>Le plaignant a soulign\u00e9 que la publicit\u00e9 annonce un pack TV + internet + t\u00e9l\u00e9phonie \u00e0 39\u20ac\/mois. Le service client\u00e8le lui a dit que les 39\u20ac \u00e9tait pour 1 an et qu\u2019ensuite c\u2019\u00e9tait 55,99\u20ac\/mois. Or ceci n\u2019est nullement indiqu\u00e9 sur la publicit\u00e9 qui affiche un grand 39\u20ac\/mois, tout au plus y a-t-il une petite \u00e9toile qui renvoie vers le site. De plus, toutes les communes de Bruxelles ne sont pas desservies. Cela n\u2019est pas non plus indiqu\u00e9. Le plaignant trouve cette publicit\u00e9 mensong\u00e8re.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<br \/>D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n<p>Le Jury a constat\u00e9 que sur l\u2019affiche concern\u00e9e par la plainte figure en grands caract\u00e8res le texte \u00ab 1 an \u00e7a se f\u00eate ! Pack TV-net-tel 39\u20ac\/mois* \u00bb et que l\u2019ast\u00e9risque renvoie \u00e0 une mention verticale en petits caract\u00e8res en bas \u00e0 gauche : \u00ab *voir conditions sur sfr.be \u00bb.<\/p>\n<p>Le Jury a \u00e9galement constat\u00e9 que, sur la page d\u2019accueil du site de l\u2019annonceur, en dessous du prix annonc\u00e9 figure la pr\u00e9cision suivante : \u00ab pendant 1 an, puis 55,99\u20ac\/mois \u00bb. Le Jury a not\u00e9 que ce dernier prix est consid\u00e9rablement plus \u00e9lev\u00e9 que celui \u00e0 payer pendant la p\u00e9riode promotionnelle.<\/p>\n<p>Le Jury est d\u2019avis que le prix promotionnel du Pack qui fait l\u2019objet de la publicit\u00e9 en est l\u2019\u00e9l\u00e9ment central et que la pr\u00e9cision apport\u00e9e par rapport \u00e0 sa limite dans le temps est une information substantielle dont le consommateur moyen a besoin pour prendre une d\u00e9cision commerciale en connaissance de cause.<\/p>\n<p>Le Jury a consid\u00e9r\u00e9 la publicit\u00e9 dans son ensemble et a tenu compte du contexte factuel et du moyen de communication utilis\u00e9. En l\u2019occurrence, il a estim\u00e9 que l\u2019affiche en question omet une information essentielle en ne mentionnant pas elle-m\u00eame cette limite dans le temps.<\/p>\n<p>Le Jury a d\u00e8s lors estim\u00e9 qu\u2019il s\u2019agit dans ce cas-ci d\u2019une omission trompeuse au sens de l\u2019article VI.99 du Code de droit \u00e9conomique et de l\u2019article 5 du code de la Chambre de Commerce Internationale.<\/p>\n<p>Vu ce qui pr\u00e9c\u00e8de et sur la base des dispositions susmentionn\u00e9es, le Jury a demand\u00e9 \u00e0 l\u2019annonceur de modifier la publicit\u00e9 sur ce point et \u00e0 d\u00e9faut de ne plus la diffuser.<\/p>\n<p>A cet \u00e9gard, le Jury a not\u00e9 que l\u2019annonceur a d\u00e9j\u00e0 retir\u00e9 l\u2019affiche concern\u00e9e par la plainte pour la remplacer par une affiche avec l\u2019indication du prix et de sa limite dans le temps via la mention \u00ab 39\u20ac\/mois pendant 1 an puis 55,99 \u20ac par mois \u00bb.<\/p>\n<p>Par ailleurs, en ce qui concerne les services de l\u2019annonceur et leur disponibilit\u00e9, le Jury a constat\u00e9 que sur le site de l\u2019annonceur, auquel l\u2019affiche concern\u00e9e renvoie, on trouve la liste des communes couvertes. Il est d\u2019avis que le site indique ainsi de mani\u00e8re suffisamment claire pour le consommateur moyen quelle est la couverture territoriale. Le Jury est \u00e9galement d\u2019avis qu\u2019on peut s\u2019attendre \u00e0 ce que le consommateur moyen sache que la couverture territoriale des op\u00e9rateurs du c\u00e2ble en g\u00e9n\u00e9ral est limit\u00e9e.<\/p>\n<p>Le Jury a donc estim\u00e9 que la publicit\u00e9 n\u2019est pas de nature \u00e0 induire le consommateur moyen en erreur sur ce point.<\/p>\n<p>A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n<p>Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: SFR Product-Dienst \/ Produit-Service: Pack Media \/ M\u00e9dia: Affiche &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 L\u2019affiche contient le logo de l\u2019annonceur et le texte en grands caract\u00e8res blancs sur fond rouge \u00ab 1 an \u00e7a se f\u00eate ! Pack TV-net-tel 39\u20ac\/mois* \u00bb et l\u2019ast\u00e9risque renvoie \u00e0 une mention [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4233","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SFR 13-03-2017: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/sfr-13-03-2017-decision-de-modificationarret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SFR 13-03-2017: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: SFR Product-Dienst \/ Produit-Service: Pack Media \/ M\u00e9dia: Affiche &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 L\u2019affiche contient le logo de l\u2019annonceur et le texte en grands caract\u00e8res blancs sur fond rouge \u00ab 1 an \u00e7a se f\u00eate ! 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