{"id":4226,"date":"2017-02-21T00:00:00","date_gmt":"2017-02-20T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/stib-21-02-2017-pas-de-remarques\/"},"modified":"2017-02-21T00:00:00","modified_gmt":"2017-02-20T23:00:00","slug":"stib-21-02-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/stib-21-02-2017-pas-de-remarques\/","title":{"rendered":"STIB 21-02-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: STIB<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: <\/strong>GO Easy<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

VO : \u00ab On aime tous passer du temps \u00e0 la maison \u2026 Pour se prendre pour le prochain \u2018Top Chef\u2019. \u00bb
Femme : \u00ab 5 secondes, \u00e9mulsion, dressage ! \u00bb
VO : \u00ab Et g\u00e2ter ceux qu\u2019on aime. \u00bb
Femme : \u00ab Voil\u00e0, roul\u00e9 de saumon et sa farandole de crevettes grises. Bon app\u00e9tit. \u00bb
Chat : \u00ab Miaou. \u00bb
VO : \u00ab C\u2019est pourquoi la STIB lance GO Easy pour recharger votre carte Mobib chez vous. Cliquez, chargez et voyagez. \u00c0 d\u00e9couvrir sur goeasy.stib.be. Bruxelles, c\u2019est nous tous. La STIB. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant trouve choquant que, dans une p\u00e9riode o\u00f9 la pr\u00e9carit\u00e9, pour ne pas dire la pauvret\u00e9, augmente et o\u00f9 de plus en plus de gens doivent faire appel \u00e0 des banques alimentaires pour survivre, la femme mise en sc\u00e8ne par la publicit\u00e9 ait plus de temps pour cuisiner des roulades de saumon et sa farandole de crevettes pour son chat.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que le spot radio met en sc\u00e8ne une femme qui pr\u00e9pare un repas pour son chat comme si elle participait \u00e0 l\u2019\u00e9mission \u2018Top Chef\u2019 et ce, pour illustrer le fait qu\u2019on \u00ab aime tous passer du temps \u00e0 la maison \u00bb et \u00ab g\u00e2ter ceux qu\u2019on aime \u00bb.<\/p>\n

Le Jury a constat\u00e9 que le spot radio \u00e9voque ainsi une situation fictive et irr\u00e9aliste pour faire la promotion du nouveau syst\u00e8me de recharge de la carte Mobib.<\/p>\n

Le Jury est d\u2019avis qu\u2019il s\u2019agit d\u2019une parodie de l\u2019\u00e9mission \u2018Top Chef\u2019 et que la sc\u00e8ne est tellement absurde et irr\u00e9elle que le clin d\u2019\u0153il humoristique sera ind\u00e9niablement clair pour le consommateur moyen.<\/p>\n

Le Jury est \u00e9galement d\u2019avis qu\u2019avec cette \u00e9vocation humoristique exag\u00e9r\u00e9e d\u2019une femme qui cuisine un festin pour son chat, l\u2019annonceur ne fait pas pour autant fi de la r\u00e9alit\u00e9 des personnes confront\u00e9es \u00e0 la pauvret\u00e9.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de et du contexte clairement caricatural, le Jury a estim\u00e9 que la publicit\u00e9 ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: STIB Product-Dienst \/ Produit-Service: GO Easy Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 VO : \u00ab On aime tous passer du temps \u00e0 la maison \u2026 Pour se prendre pour le prochain \u2018Top Chef\u2019. \u00bbFemme : \u00ab 5 secondes, \u00e9mulsion, dressage ! \u00bbVO : \u00ab Et g\u00e2ter ceux qu\u2019on aime. \u00bbFemme : \u00ab Voil\u00e0, roul\u00e9 de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4226","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSTIB 21-02-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/stib-21-02-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STIB 21-02-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: STIB Product-Dienst \/ Produit-Service: GO Easy Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 VO : \u00ab On aime tous passer du temps \u00e0 la maison \u2026 Pour se prendre pour le prochain \u2018Top Chef\u2019. \u00bbFemme : \u00ab 5 secondes, \u00e9mulsion, dressage ! \u00bbVO : \u00ab Et g\u00e2ter ceux qu\u2019on aime. \u00bbFemme : \u00ab Voil\u00e0, roul\u00e9 de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/stib-21-02-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-20T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/stib-21-02-2017-pas-de-remarques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/stib-21-02-2017-pas-de-remarques\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"STIB 21-02-2017: Pas de remarques\",\"datePublished\":\"2017-02-20T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/stib-21-02-2017-pas-de-remarques\\\/\"},\"wordCount\":478,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/stib-21-02-2017-pas-de-remarques\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/stib-21-02-2017-pas-de-remarques\\\/\",\"name\":\"STIB 21-02-2017: Pas de remarques - 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