{"id":4217,"date":"2017-02-01T00:00:00","date_gmt":"2017-01-31T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/must-vape-01-02-2017-decision-darret\/"},"modified":"2017-02-01T00:00:00","modified_gmt":"2017-01-31T23:00:00","slug":"must-vape-01-02-2017-decision-darret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/must-vape-01-02-2017-decision-darret\/","title":{"rendered":"Must Vape 01-02-2017: D\u00e9cision d&#8217;arr\u00eat"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: MUST VAPE<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Cigarettes \u00e9lectroniques<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>Femme : \u00ab Au d\u00e9but, c\u2019\u00e9tait juste \u00e0 la maison. Et puis, c\u2019est devenu plus fort que moi. Je fais \u00e7a partout, c\u2019est tellement bon \u00bb<br \/>VO : \u00ab Muste Vape, cigarettes \u00e9lectroniques et e-liquides. Jusqu\u2019au 15 janvier, 4 liquides achet\u00e9s, 1 gratuit. Muste Vape au rond-point Jos\u00e9phine Charlotte \u00e0 Jambes \u00bb.<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n<p>Le plaignant a entendu une publicit\u00e9 pour un magasin de cigarettes \u00e9lectroniques. Or, la publicit\u00e9 pour les e-cigarettes est interdite selon lui.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Beslissing tot stopzetting<br \/>D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision d\u2019arr\u00eat<\/strong><\/h3>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n<p>Le Jury a constat\u00e9 que le spot radio fait la promotion de cigarettes \u00e9lectroniques et e-liquides.<\/p>\n<p>Il a \u00e9galement not\u00e9 que, selon l\u2019annonceur, l\u2019interdiction de la publicit\u00e9 pour la cigarette \u00e9lectronique intervenait \u00e0 partir du 17 janvier 2017 (date d\u2019entr\u00e9e en vigueur de l\u2019Arr\u00eat\u00e9 royal du 28 octobre 2016 relatif \u00e0 la fabrication et \u00e0 la mise dans le commerce des cigarettes \u00e9lectroniques) et qu\u2019\u00e0 cette date son spot radio n\u2019\u00e9tait plus diffus\u00e9.<\/p>\n<p>A cet \u00e9gard, le Jury renvoie \u00e0 un Avis du Conseil d\u2019Etat du 2 octobre 2015 selon lequel la cigarette \u00e9lectronique rel\u00e8ve de la cat\u00e9gorie \u00ab produit similaire \u00bb dans le sens de l\u2019\u00e9num\u00e9ration \u00ab le tabac, les produits \u00e0 base de tabac et les produits similaires, ci-apr\u00e8s d\u00e9nomm\u00e9s produits de tabac \u00bb que contient la loi du 24 janvier 1977 relative \u00e0 la protection de la sant\u00e9 des consommateurs en ce qui concerne les denr\u00e9es alimentaires et les autres produits, et que l\u2019interdiction de publicit\u00e9 pour les produits du tabac fix\u00e9e dans cette loi s\u2019applique d\u00e8s lors aussi aux cigarettes \u00e9lectroniques.<\/p>\n<p>Le Jury est d\u2019avis que l\u2019interdiction de la publicit\u00e9 pour la cigarette \u00e9lectronique \u00e9tait donc d\u00e9j\u00e0 en vigueur au moment de la diffusion du spot publicitaire en question.<\/p>\n<p>Il a d\u00e8s lors estim\u00e9 que la diffusion du spot radio \u00e9tait en infraction avec l\u2019article 7, \u00a7 2bis, 1\u00b0 la loi du 24 janvier 1977 relative \u00e0 la protection de la sant\u00e9 des consommateurs en ce qui concerne les denr\u00e9es alimentaires et les autres produits.<\/p>\n<p>Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a demand\u00e9 \u00e0 l\u2019annonceur de ne plus diffuser la publicit\u00e9 vis\u00e9e. A cet \u00e9gard, il a not\u00e9 que le spot n\u2019est plus diffus\u00e9 depuis le 15 janvier 2017.<\/p>\n<p>Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: MUST VAPE Product-Dienst \/ Produit-Service: Cigarettes \u00e9lectroniques Media \/ M\u00e9dia: Radio &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 Femme : \u00ab Au d\u00e9but, c\u2019\u00e9tait juste \u00e0 la maison. Et puis, c\u2019est devenu plus fort que moi. Je fais \u00e7a partout, c\u2019est tellement bon \u00bbVO : \u00ab Muste Vape, cigarettes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4217","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Must Vape 01-02-2017: D\u00e9cision d&#039;arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/must-vape-01-02-2017-decision-darret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Must Vape 01-02-2017: D\u00e9cision d&#039;arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: MUST VAPE Product-Dienst \/ Produit-Service: Cigarettes \u00e9lectroniques Media \/ M\u00e9dia: Radio &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 Femme : \u00ab Au d\u00e9but, c\u2019\u00e9tait juste \u00e0 la maison. 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