{"id":4213,"date":"2017-01-25T00:00:00","date_gmt":"2017-01-24T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/napoleon-games-24-01-2017-decision-de-modificationarret\/"},"modified":"2017-01-25T00:00:00","modified_gmt":"2017-01-24T23:00:00","slug":"napoleon-games-24-01-2017-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/napoleon-games-24-01-2017-decision-de-modificationarret\/","title":{"rendered":"Napoleon Games 24-01-2017: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: NAPOLEON GAMES<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Kansspelen online<\/strong><\/h3>\n

Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n

 <\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Radiospot:
Jonge vrouw: \u201cPapa?\u201d
Man: \u201cWat is \u2019t nu weer?\u201d
Jonge vrouw: \u201cIk zen zwanger.\u201d
Man: \u201cVan mij of wat?\u201d
Jonge vrouw: \u201cNee.\u201d
Man: \u201cVan de Gaetan of wat?\u201d
Jonge vrouw: \u201cNeje, van zijn vader.\u201d
Man: \u201cDieje minister of wat?\u201d
Jonge vrouw: \u201cJa.\u201d
Man: \u201cJihaa, meiske.\u201d
Voice-over: \u201cFeeling lucky? Speel op napoleongames.be. Bij Napoleon Games speelt u verantwoord.\u201d<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Als kinder- en jeugdpsychiater die dagelijks in contact komt met jongeren die grensoverschrijdend gedrag ervaren hebben kan de klager niet anders dan reageren op deze reclamespot, die volgens hem volledig onaanvaardbaar is. Een reclame die incest evenals relaties tussen veel oudere mensen en veel jongere mensen insinueert, is volgens hem grensoverschrijdend.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting
D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft er nota van genomen dat de campagne van de adverteerder radiospots omvat die situaties schetsen met als doel de slogan \u201cFeeling lucky? Speel op napoleongames.be\u201d te illustreren.<\/p>\n

In de spot waartegen klacht werd ingediend hoort men onder meer dat een dochter aan haar vader vertelt dat ze zwanger is, waarop de vader vraagt of ze zwanger is van hem.<\/p>\n

De Jury is van mening dat deze verwijzing naar vader-dochter incest in een reclame voor online kansspelen ongepast is en een gevoelige problematiek op onaanvaardbare wijze inzet voor commerci\u00eble doeleinden.<\/p>\n

Hoewel de spot een situatie schetst die onrealistisch kan lijken en dit op een overdreven manier, heeft de Jury in dit verband benadrukt, in overeenstemming met de regels op dit punt, dat het gebruik van humor in geen geval de juridische en\/of ethische verantwoordelijkheid van de auteur van de boodschap opheft en dus niet voor gevolg mag hebben dat de reclame strijdig wordt met de wet of met de regels van de reclame-ethiek.<\/p>\n

Zij is derhalve van oordeel dat de spot in kwestie niet getuigt van een behoorlijk maatschappelijk verantwoordelijkheidsbesef in hoofde van de adverteerder.<\/p>\n

Op basis van artikels 1, alinea 2 en 4, alinea 3 van de code van de Internationale Kamer van Koophandel heeft de Jury de adverteerder derhalve verzocht om de betrokken radiospot niet meer te verspreiden.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: NAPOLEON GAMES Product-Dienst \/ Produit-Service: Kansspelen online Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Radiospot:Jonge vrouw: \u201cPapa?\u201dMan: \u201cWat is \u2019t nu weer?\u201dJonge vrouw: \u201cIk zen zwanger.\u201dMan: \u201cVan mij of wat?\u201dJonge vrouw: \u201cNee.\u201dMan: \u201cVan de Gaetan of wat?\u201dJonge vrouw: \u201cNeje, van zijn vader.\u201dMan: \u201cDieje minister of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4213","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nNapoleon Games 24-01-2017: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/napoleon-games-24-01-2017-decision-de-modificationarret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Napoleon Games 24-01-2017: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: NAPOLEON GAMES Product-Dienst \/ Produit-Service: Kansspelen online Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Radiospot:Jonge vrouw: \u201cPapa?\u201dMan: \u201cWat is \u2019t nu weer?\u201dJonge vrouw: \u201cIk zen zwanger.\u201dMan: \u201cVan mij of wat?\u201dJonge vrouw: \u201cNee.\u201dMan: \u201cVan de Gaetan of wat?\u201dJonge vrouw: \u201cNeje, van zijn vader.\u201dMan: \u201cDieje minister of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/napoleon-games-24-01-2017-decision-de-modificationarret\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-24T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/napoleon-games-24-01-2017-decision-de-modificationarret\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/napoleon-games-24-01-2017-decision-de-modificationarret\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Napoleon Games 24-01-2017: D\u00e9cision de modification\\\/arr\u00eat\",\"datePublished\":\"2017-01-24T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/napoleon-games-24-01-2017-decision-de-modificationarret\\\/\"},\"wordCount\":430,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/napoleon-games-24-01-2017-decision-de-modificationarret\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/napoleon-games-24-01-2017-decision-de-modificationarret\\\/\",\"name\":\"Napoleon Games 24-01-2017: D\u00e9cision de modification\\\/arr\u00eat - 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