{"id":4211,"date":"2017-01-25T00:00:00","date_gmt":"2017-01-24T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/ikea-24-01-2017-pas-de-remarques\/"},"modified":"2017-01-25T00:00:00","modified_gmt":"2017-01-24T23:00:00","slug":"ikea-24-01-2017-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/ikea-24-01-2017-pas-de-remarques\/","title":{"rendered":"Ikea 24-01-2017: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: IKEA<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Accessoires Ikea<\/strong><\/h3>\n

Media \/ M\u00e9dia: Affichage, Internet (site web)<\/strong><\/h3>\n

 <\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

L\u2019affiche montre les mains de deux personnes tenant un bol de soupe fumant avec le texte \u00ab Vive les mains froides. \u00bb
Au-dessus, le logo de l\u2019annonceur.
En dessous, le texte \u00ab Vardagen Bol 1,79\/pce \u00bb.<\/p>\n

Sur le site de l\u2019annonceur se trouve le m\u00eame visuel.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

En des temps o\u00f9 des milliers de personnes souffrent r\u00e9ellement du froid, le plaignant trouve qu\u2019il est ind\u00e9cent de faire r\u00e9f\u00e9rence \u00e0 une jubilation du froid. Les publicitaires et les annonceurs n’ont-ils donc plus aucune conscience humanitaire ? Le plaignant fait r\u00e9f\u00e9rence aux r\u00e9seaux sociaux o\u00f9 on peut entre autres lire : \u00ab Les CPAS sont pleins, les sans-abris dorment dehors, les refuges sont d\u00e9bord\u00e9s, les structures d’accueil manquent de moyens et on annonce une semaine de tr\u00e8s grand froid. Bref, on a d\u00e9j\u00e0 connu Ikea et l’agence DDB plus inspir\u00e9s.” Et pose la question : d\u00e9tach\u00e9s de la r\u00e9alit\u00e9 les annonceurs et publicitaires ?<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que l\u2019affiche avec le texte \u00ab Vive les mains froides. \u00bb montre les mains de deux personnes tenant un bol de soupe fumant pour faire la promotion de l\u2019article de l\u2019annonceur qui y est pr\u00e9sent\u00e9.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a not\u00e9 que le principe de sa publicit\u00e9 est de promouvoir ses accessoires dans la vie de tous les jours en positivant les mauvais c\u00f4t\u00e9s de l\u2019hiver.<\/p>\n

Le Jury est d\u2019avis qu\u2019en utilisant le texte \u00ab Vive les mains froides. \u00bb pour faire la promotion d\u2019un de ses produits l\u2019annonceur ne fait pas pour autant fi de la r\u00e9alit\u00e9 des personnes d\u00e9munies face \u00e0 un hiver rigoureux. Il est \u00e9galement d\u2019avis que le consommateur moyen comprendra le concept et l\u2019intention r\u00e9elle de la publicit\u00e9 en question.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que la publicit\u00e9 ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: IKEA Product-Dienst \/ Produit-Service: Accessoires Ikea Media \/ M\u00e9dia: Affichage, Internet (site web)   Beschrijving van de reclame \/ Description de la publicit\u00e9 L\u2019affiche montre les mains de deux personnes tenant un bol de soupe fumant avec le texte \u00ab Vive les mains froides. \u00bbAu-dessus, le logo de l\u2019annonceur.En dessous, le texte […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4211","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nIkea 24-01-2017: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/ikea-24-01-2017-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea 24-01-2017: Pas de remarques - 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