{"id":4196,"date":"2016-12-12T00:00:00","date_gmt":"2016-12-11T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/maasmechelen-village-9-12-2016-decision-de-modificationarret\/"},"modified":"2016-12-12T00:00:00","modified_gmt":"2016-12-11T23:00:00","slug":"maasmechelen-village-9-12-2016-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/maasmechelen-village-9-12-2016-decision-de-modificationarret\/","title":{"rendered":"Maasmechelen Village 9-12-2016: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: MAASMECHELEN VILLAGE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: M<\/strong>aasmechelen <\/strong>Village<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

In de radiospot hoort men een vrouw wandelen en luidop denken: \u201cOk, waar begin ik? Ah, hier se ne Simon Perele boetiek, dat wist ik niet. Amai. En ne Liu Jo, zalig, dat wist ik ook niet. En ne Ted Baker, efkes binnenlopen. Ooh, ze hebben dat kleedje dat ik al zolang wou, ooh dat wist ik niet. Ik neem dat, ja. Efkes betalen. Tiens, wat doet die creditkaart van mijne man in mijne portefeuille? Ooh, dat wist ik nu echt niet se.\u201d.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Dans le spot, on entend une femme marcher et penser : \u00ab Bon, par o\u00f9 commencer ? Oh ici, tiens, une boutique Simon Perele, j\u2019ignorais \u00e7a. Oh non, ils ont aussi une boutique Liu Jo ! Je l\u2019ignorais. Et Ted Baker, eh bien entrons-y. Oh voil\u00e0 la robe dont je r\u00eavais depuis si longtemps, j\u2019ignorais trouver \u00e7a ici, je la prends. Oh, la carte de cr\u00e9dit de mon mari dans mon portefeuille, oh \u00e7a aussi je l\u2019ignorais… \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

De klager keurt het gebruik af van het clich\u00e9 van de vrouw die de kredietkaart van haar man nodig heeft om te gaan shoppen, alsof zij zelf niet in haar onderhoud zou kunnen voorzien, en van het beeld van de vrouw dat aldus wordt uitgedragen. Volgens de klager hoort men nooit de omgekeerde situatie waarbij een man boodschappen zou gaan doen met de kaart van zijn echtgenote.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le plaignant d\u00e9sapprouve l\u2019utilisation du clich\u00e9 de la femme qui a besoin de la carte de cr\u00e9dit de son mari pour aller faire du shopping, comme si elle ne pouvait s’assumer seule, et l\u2019image de la femme ainsi v\u00e9hicul\u00e9e. Selon le plaignant, on n’entend jamais la situation inverse o\u00f9 un homme irait faire des courses avec la carte de son \u00e9pouse.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennis genomen van de radiospot die een vrouw aan het woord laat die verrukt een reeks winkels ontdekt waarvan \u00e9\u00e9n waar ze het kleedje ontdekt waarvan ze droomde en dat ze zal kunnen kopen met de creditcard van haar man die ze evenzeer ontdekt in haar portefeuille.<\/p>\n

De Jury is van mening dat de toon die gebruikt werd om de gedachten van de vrouw in kwestie over te brengen sympathiek is en haar niet op een pejoratieve wijze voorstelt.<\/p>\n

De Jury is eveneens van mening dat de humor waarmee de radiospot is gerealiseerd door de gemiddelde consument wel degelijk zal worden opgevat als een knipoog naar het clich\u00e9 van de vrouw die graag gaat shoppen en niet als een negatieve allusie op een vrouw die financieel afhankelijk zou zijn van haar partner.<\/p>\n

De Jury is derhalve van oordeel dat de spot in kwestie niet van aard is om vrouwen te denigreren of om een seksistisch stereotype te bestendigen dat ingaat tegen de evolutie van de maatschappij.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury gemeend geen opmerkingen te moeten formuleren op deze punten.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance du spot radio qui met en sc\u00e8ne une femme qui d\u00e9couvre avec ravissement une s\u00e9rie de magasins dont un o\u00f9 elle d\u00e9couvre la robe dont elle r\u00eavait et qu\u2019elle pourra acheter avec la carte de cr\u00e9dit de son mari qu\u2019elle d\u00e9couvre \u00e9galement dans son portefeuille.<\/p>\n

Le Jury est d\u2019avis que le ton utilis\u00e9 pour communiquer les pens\u00e9es de la femme en question est sympathique et ne la pr\u00e9sente pas de mani\u00e8re p\u00e9jorative.<\/p>\n

Le Jury est \u00e9galement d\u2019avis que l\u2019humour avec lequel le spot radio est construit sera bien per\u00e7u par le consommateur moyen comme un clin d\u2019\u0153il au clich\u00e9 de la femme qui aime faire du shopping et non pas comme une allusion n\u00e9gative \u00e0 une femme qui serait financi\u00e8rement d\u00e9pendante de son partenaire.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que le spot en question n\u2019est pas de nature \u00e0 d\u00e9nigrer les femmes ni \u00e0 perp\u00e9tuer un st\u00e9r\u00e9otype sexiste allant \u00e0 l\u2019encontre de l\u2019\u00e9volution de la soci\u00e9t\u00e9.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: MAASMECHELEN VILLAGE Product-Dienst \/ Produit-Service: Maasmechelen Village Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 In de radiospot hoort men een vrouw wandelen en luidop denken: \u201cOk, waar begin ik? Ah, hier se ne Simon Perele boetiek, dat wist ik niet. Amai. En ne Liu Jo, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4196","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMaasmechelen Village 9-12-2016: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/maasmechelen-village-9-12-2016-decision-de-modificationarret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maasmechelen Village 9-12-2016: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: MAASMECHELEN VILLAGE Product-Dienst \/ Produit-Service: Maasmechelen Village Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 In de radiospot hoort men een vrouw wandelen en luidop denken: \u201cOk, waar begin ik? 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