{"id":4192,"date":"2016-12-07T00:00:00","date_gmt":"2016-12-06T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/makro-cash-carry-belgium-07-12-2016-pas-de-remarques\/"},"modified":"2016-12-07T00:00:00","modified_gmt":"2016-12-06T23:00:00","slug":"makro-cash-carry-belgium-07-12-2016-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/makro-cash-carry-belgium-07-12-2016-pas-de-remarques\/","title":{"rendered":"Makro Cash & Carry Belgium 07-12-2016: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: MAKRO CASH & CARRY BELGIUM<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Makro<\/strong><\/h3>\n

Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De radiospot gaat als volgt:<\/p>\n

VO: \u201cJe was misschien van plan om deze zondag je bomma te bezoeken.\u201d
Oudere vrouw: \u201cBezoek, dat ik dat nog mag meemaken.\u201d
VO: \u201cMaar deze zondag is Makro uitzonderlijk geopend.\u201d
Oudere vrouw: \u201cOpen op zondag. Dat ik dat nog mag meemaken.\u201d
VO: \u201cGeniet die dag van een maaltijd die tot 25\u20ac wordt terugbetaald en krijg 35% korting op 3 elektrische doe-het-zelfproducten van de deelnemende merken.\u201d
Oudere vrouw: \u201cEen klopboormachine.\u201d
VO: \u201cKom nu zondag dus samen met je bomma zodat ze \u2019t nog meemaakt.\u201d
Oudere vrouw: \u201cHet nog meemaken. Dat ik dat nog mag meemaken.\u201d
VO: \u201cInfo en voorwaarden op Makro.be.\u201d<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Volgens de klager toont deze reclame geen enkel respect voor de ouderen; dat is voor hem een brug te ver.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat de radiospot met een humoristische knipoog een oudere vrouw haar tevredenheid laat uitdrukken over het feit dat ze bepaalde dingen nog meemaakt, waaronder de promotionele actie van de adverteerder en het feit dat diens winkels uitzonderlijk op zondag geopend zijn.<\/p>\n

De Jury is van mening dat de oudere persoon in kwestie niet op een negatieve manier wordt voorgesteld maar, integendeel, sympathiek overkomt.<\/p>\n

De Jury is eveneens van mening dat de gemiddelde consument deze spot niet zal interpreteren als een aantasting van de menselijke waardigheid van oudere personen.<\/p>\n

De Jury is derhalve van oordeel dat de reclame niet van aard is om een persoon of een groep personen te kleineren of in diskrediet te brengen.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: MAKRO CASH & CARRY BELGIUM Product-Dienst \/ Produit-Service: Makro Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt: VO: \u201cJe was misschien van plan om deze zondag je bomma te bezoeken.\u201dOudere vrouw: \u201cBezoek, dat ik dat nog mag meemaken.\u201dVO: \u201cMaar deze zondag […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4192","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMakro Cash & Carry Belgium 07-12-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/makro-cash-carry-belgium-07-12-2016-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Makro Cash & Carry Belgium 07-12-2016: Pas de remarques - 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