{"id":4188,"date":"2016-11-28T00:00:00","date_gmt":"2016-11-27T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/dkv-28-11-2016-pas-de-remarques\/"},"modified":"2016-11-28T00:00:00","modified_gmt":"2016-11-27T23:00:00","slug":"dkv-28-11-2016-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/dkv-28-11-2016-pas-de-remarques\/","title":{"rendered":"DKV 28-11-2016: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: DKV<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Assurances hospitalisation<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Internet (YouTube)<\/strong><\/h3>\n

 <\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Les vid\u00e9os mettent en sc\u00e8ne un chirurgien cardiaque et une anesth\u00e9siste en p\u00e9diatrie.
Voix-off et texte \u00e0 l\u2019\u00e9cran : \u00ab La m\u00e9decine belge est l’une des meilleures du monde. DKV la rend accessible. D\u00e9couvrez nos trois nouvelles assurances hospitalisation \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant a soulign\u00e9 que la publicit\u00e9 se conclut par :
\u00ab Saviez-vous que la m\u00e9decine belge est l’une des meilleures du monde ? DKV la rend accessible \u00bb. Selon lui, ce message postule un grave mensonge au d\u00e9part : ce qui rend la m\u00e9decine accessible, c’est la s\u00e9curit\u00e9 sociale, c’est-\u00e0-dire le syst\u00e8me public de solidarit\u00e9, dont l\u2019annonceur d\u00e9nie l’existence par sa formulation. Il constitue donc un message pol\u00e9mique de nature politique au sens premier du terme.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que le spot TV mentionne entre autres ce qui suit : \u00ab La m\u00e9decine belge est l’une des meilleures du monde. DKV la rend accessible \u00bb.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a not\u00e9 que sa compagnie d\u2019assurance est monobranche et qu\u2019elle couvre les frais m\u00e9dicaux non pris en charge par la S\u00e9curit\u00e9 Sociale belge. Le Jury a \u00e9galement pris connaissance de 6 cas concrets chiffr\u00e9s d\u2019intervention financi\u00e8re en mati\u00e8re d\u2019hospitalisation, qui illustrent ce fait.<\/p>\n

Le Jury est d\u2019avis que l\u2019annonceur n\u2019affirme pas dans le spot TV \u00eatre le seul \u00e0 intervenir dans le remboursement des frais de soins de sant\u00e9 en faisant fi de l\u2019intervention de la S\u00e9curit\u00e9 Sociale.<\/p>\n

Le Jury est d\u00e8s lors d\u2019avis que le consommateur moyen ne donnera pas la m\u00eame interpr\u00e9tation \u00e0 la publicit\u00e9 en question que celle \u00e9voqu\u00e9e par le plaignant.<\/p>\n

Selon le Jury, en remboursant partiellement les co\u00fbts d\u2019interventions m\u00e9dicales, l\u2019annonceur rend ces interventions effectivement plus abordables et peut donc l\u00e9gitimement affirmer, dans sa communication aux consommateurs relative \u00e0 ses produits d\u2019assurance hospitalisation compl\u00e9mentaire, qu\u2019il rend la m\u00e9decine belge accessible, en combinaison avec l\u2019affirmation selon laquelle \u00ab La m\u00e9decine belge est l’une des meilleures du monde. \u00bb.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que la publicit\u00e9 en question n\u2019est pas de nature \u00e0 induire le consommateur en erreur et ne fait pas preuve d\u2019un manque de juste sens de la responsabilit\u00e9 sociale et professionnelle sur ce point.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: DKV Product-Dienst \/ Produit-Service: Assurances hospitalisation Media \/ M\u00e9dia: Internet (YouTube)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Les vid\u00e9os mettent en sc\u00e8ne un chirurgien cardiaque et une anesth\u00e9siste en p\u00e9diatrie.Voix-off et texte \u00e0 l\u2019\u00e9cran : \u00ab La m\u00e9decine belge est l’une des meilleures du monde. DKV la rend accessible. D\u00e9couvrez […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4188","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDKV 28-11-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/dkv-28-11-2016-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DKV 28-11-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: DKV Product-Dienst \/ Produit-Service: Assurances hospitalisation Media \/ M\u00e9dia: Internet (YouTube)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Les vid\u00e9os mettent en sc\u00e8ne un chirurgien cardiaque et une anesth\u00e9siste en p\u00e9diatrie.Voix-off et texte \u00e0 l\u2019\u00e9cran : \u00ab La m\u00e9decine belge est l’une des meilleures du monde. 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