{"id":4186,"date":"2016-11-28T00:00:00","date_gmt":"2016-11-27T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/proximus-23-11-2016-pas-de-remarques\/"},"modified":"2016-11-28T00:00:00","modified_gmt":"2016-11-27T23:00:00","slug":"proximus-23-11-2016-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/proximus-23-11-2016-pas-de-remarques\/","title":{"rendered":"Proximus 23-11-2016: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: PROXIMUS<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Smart+Phone<\/strong><\/h3>\n

Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De radiospot gaat als volgt:
VO: \u201cProximus presenteert: het meest ongeduldige netwerk.\u201d
Man 1: \u201cJa hallo, ben ik bij \u2019t spoed?\u201d
Man 2: \u201cJa meneer, bent u gewond?\u201d
Man 1: \u201cNee nee, er is niemand geblesseerd, maar ge kunt nu zo\u2019n iPhone 6S kopen voor maar 99\u20ac en ik vroeg mijn eigen af of het misschien mogelijk was dat jullie mij efkes met spoed naar \u2019t Proximus Center zou kunnen brengen?\u201d
Man 2: \u201cNee meneer, dat kunnen wij niet doen.\u201d
Man 1: \u201cAh, dat kun je niet doen. Ma, \u2019t is een noodgeval h\u00e9!\u201d
VO: \u201cGa snel om een iPhone 6S voor maar 99\u20ac met een Smart+Phone 45 abonnement. Info en voorwaarden in je Proximus Center.\u201d<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

VO : \u00ab Proximus pr\u00e9sente : le plus impatient des r\u00e9seaux. \u00bb
Femme 1 : \u00ab Oui bonjour. Je suis bien aux urgences ? \u00bb
Femme 2 : \u00ab Oui, je vous \u00e9coute. \u00bb
Femme 1 : \u00ab Alors, j\u2019aimerais qu\u2019on m\u2019am\u00e8ne d\u2019urgence dans un Proximus Center. J\u2019ai vu un iPhone 6S pour 99\u20ac. \u00bb
Femme 2 : \u00ab Vous \u00eates aux urgences ici, Madame. \u00bb
Femme 1 : \u00ab Mais justement, c\u2019est une urgence. \u00bb
VO : \u00ab Foncez dans votre Proximus Center et recevez un iPhone 6S pour seulement 99\u20ac avec un abonnement Smart+Phone 45. Infos et conditions dans votre Proximus Center. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

De klager vindt deze reclame ondoordacht terwijl men weet dat redelijk wat mensen naar de hulpdiensten bellen voor tal van ongepaste zaken en dat dit de werking van deze diensten verstoort terwijl er mensenlevens in gevaar zijn. Hij accepteert niet dat \u201converantwoordelijken\u201d zich hiervan bedienen voor hun eigen voordeel en vreest dat dit idee\u00ebn zal geven aan sommigen.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le plaignant trouve cette publicit\u00e9 irr\u00e9fl\u00e9chie alors qu\u2019on sait que pas mal de gens t\u00e9l\u00e9phonent aux urgences pour des tas de choses non appropri\u00e9es et que cela perturbe ce service alors que la vie de personnes est en danger. Il n\u2019accepte pas que des \u00ab inconscients \u00bb s\u2019en servent pour leurs profits et craint que cela ne donne des id\u00e9es \u00e0 certains.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury is van mening dat deze spot duidelijk herkenbaar is als een reclameboodschap die werd gerealiseerd op een manifest overdreven, irrealistische manier.<\/p>\n

Zij is tevens van mening dat deze reclameboodschap niet van aard is om aan te sporen tot ongepaste oproepen naar hulpdiensten.<\/p>\n

Gelet op het bovenstaande is de Jury van oordeel dat deze spot niet van aard is om maatschappelijk laakbare gedragingen te banaliseren of de werking van hulpdiensten aan te tasten en evenmin getuigt van een gebrek aan behoorlijk maatschappelijk verantwoordelijkheidsbesef.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op deze punten.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury est d\u2019avis que le spot est clairement identifiable en tant que message publicitaire r\u00e9alis\u00e9 de mani\u00e8re manifestement exag\u00e9r\u00e9e et irr\u00e9elle.<\/p>\n

Il est \u00e9galement d\u2019avis que ce message publicitaire n\u2019est pas de nature \u00e0 inciter \u00e0 passer des appels d\u00e9plac\u00e9s aux urgences.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 que ce spot n\u2019est pas de nature \u00e0 banaliser des comportements socialement r\u00e9pr\u00e9hensibles ou \u00e0 affecter le fonctionnement des services d\u2019urgence et ne t\u00e9moigne pas non plus d\u2019un manque d\u2019un juste sens de la responsabilit\u00e9 sociale.<\/p>\n

A d\u00e9faut d\u2019infraction aux dispositions l\u00e9gales et autodisciplinaires, le Jury a d\u00e8s lors estim\u00e9 n’avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: PROXIMUS Product-Dienst \/ Produit-Service: Smart+Phone Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:VO: \u201cProximus presenteert: het meest ongeduldige netwerk.\u201dMan 1: \u201cJa hallo, ben ik bij \u2019t spoed?\u201dMan 2: \u201cJa meneer, bent u gewond?\u201dMan 1: \u201cNee nee, er is niemand geblesseerd, maar […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4186","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nProximus 23-11-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/proximus-23-11-2016-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proximus 23-11-2016: Pas de remarques - 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