{"id":4184,"date":"2016-11-22T00:00:00","date_gmt":"2016-11-21T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/marc-jacobs-22-11-2016-pas-de-remarques\/"},"modified":"2016-11-22T00:00:00","modified_gmt":"2016-11-21T23:00:00","slug":"marc-jacobs-22-11-2016-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/marc-jacobs-22-11-2016-pas-de-remarques\/","title":{"rendered":"Marc Jacobs 22-11-2016: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: MARC JACOBS<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Parfum<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Affiche<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

L\u2019affiche montre une femme assise, adoss\u00e9e \u00e0 un mur. Elle tient un flacon de parfum en main.
Texte : \u00ab Marc Jacobs – Divine D\u00e9cadence \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Selon le plaignant, la position est clairement pornographique et \u00e9voque la violence. La jeune femme est accul\u00e9e contre un mur. Les enfants les plus \u00e2g\u00e9s \u00e9taient d\u00e9go\u00fbt\u00e9s et les plus jeunes choqu\u00e9s pensant que la femme avait \u00e9t\u00e9 agress\u00e9e. Cette publicit\u00e9 se trouve \u00e0 proximit\u00e9 de toutes les \u00e9coles (sur tous les abribus).<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat de affiche een vrouw toont die zittend tegen een muur leunt. Ze houdt een parfumflesje in de hand.<\/p>\n

Volgens de Jury geeft de houding van de vrouw een sensuele en geen seksuele connotatie weer en volgt de reclame de codes die gewoonlijk gebruikt worden in de wereld van de parfums.<\/p>\n

De Jury is eveneens van mening dat de reclame geen geweldadig gedrag suggereert.<\/p>\n

Gelet op het voorgaande, is de Jury van oordeel dat deze affiche geen elementen bevat die indruisen tegen de geldende fatsoensnormen.<\/p>\n

Zij is eveneens van oordeel dat haar inhoud niet van aard is om mentale of morele schade toe te brengen aan kinderen of adolescenten.<\/p>\n

De Jury is derhalve van oordeel dat deze affiche niet in strijd is met artikels 1 alinea 2, 2 en 4 alinea 3 van de Code van de Internationale Kamer van Koophandel of met de JEP-regels inzake de afbeelding van de mens.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury gemeend geen opmerkingen te moeten formuleren op deze punten.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que l\u2019affiche montre une femme assise, adoss\u00e9e \u00e0 un mur. Elle tient un flacon de parfum en main.<\/p>\n

Selon le Jury, l\u2019attitude de la femme pr\u00e9sente une connotation sensuelle et non sexuelle et la publicit\u00e9 adopte les codes habituellement employ\u00e9s dans l\u2019univers du parfum.<\/p>\n

Le Jury est \u00e9galement d\u2019avis que la publicit\u00e9 ne sugg\u00e8re pas de comportement violent.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 que cette affiche ne contient pas d\u2019\u00e9l\u00e9ment contraire aux convenances selon les normes actuellement admises.<\/p>\n

Il a \u00e9galement estim\u00e9 que son contenu n\u2019est pas de nature \u00e0 causer un dommage sur le plan mental ou moral aux enfants ou aux adolescents.<\/p>\n

Le Jury a donc estim\u00e9 que cette affiche n\u2019est pas contraire aux articles 1 alin\u00e9a 2, 2 et 4 alin\u00e9a 3 du Code de la Chambre de Commerce Internationale ni aux R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: MARC JACOBS Product-Dienst \/ Produit-Service: Parfum Media \/ M\u00e9dia: Affiche   Beschrijving van de reclame \/ Description de la publicit\u00e9 L\u2019affiche montre une femme assise, adoss\u00e9e \u00e0 un mur. Elle tient un flacon de parfum en main.Texte : \u00ab Marc Jacobs – Divine D\u00e9cadence \u00bb. Klacht(en) \/ Plainte(s) Selon le plaignant, la position est clairement pornographique […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4184","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMarc Jacobs 22-11-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/marc-jacobs-22-11-2016-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marc Jacobs 22-11-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: MARC JACOBS Product-Dienst \/ Produit-Service: Parfum Media \/ M\u00e9dia: Affiche   Beschrijving van de reclame \/ Description de la publicit\u00e9 L\u2019affiche montre une femme assise, adoss\u00e9e \u00e0 un mur. 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