{"id":4183,"date":"2016-11-16T00:00:00","date_gmt":"2016-11-15T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/frieslandcampina-16-11-2016-pas-de-remarques\/"},"modified":"2016-11-16T00:00:00","modified_gmt":"2016-11-15T23:00:00","slug":"frieslandcampina-16-11-2016-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/frieslandcampina-16-11-2016-pas-de-remarques\/","title":{"rendered":"FrieslandCampina 16-11-2016: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: FRIESLANDCAMPINA BELGIUM NV<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: C\u00e9c\u00e9mel<\/strong><\/h3>\n

Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Spot 1 :<\/p>\n

VO : \u00ab Il y a des matins\u2026 \u00bb
Femme : \u00ab T\u2019as ton cartable ? \u00bb
Enfant : \u00ab Check ! \u00bb
Femme : \u00ab Ta bo\u00eete \u00e0 tartine ? \u00bb
Enfant : \u00ab Check ! \u00bb
Femme : \u00ab Et ton C\u00e9c\u00e9mel ? \u00bb
Enfant : \u00ab Mmm double check \u00bb
VO : \u00ab \u2026 qui ne changeront jamais. \u00bb
Femme : \u00ab T\u2019as tes cl\u00e9s ? \u00bb
Homme : \u00ab Check ! \u00bb
Femme : \u00ab Ton ordi ? \u00bb
Homme : \u00ab Check ! \u00bb
Femme : \u00ab Et ton C\u00e9c\u00e9mel ? \u00bb
Homme : \u00ab Mmm double check \u00bb
VO : \u00ab C\u00e9c\u00e9mel, \u00e0 savourer \u00e0 tout moment, en route ou pendant votre pause. \u00bb<\/p>\n

Spot 2 :<\/p>\n

VO : \u00ab Il y a des soirs\u2026 \u00bb
Femme : \u00ab T\u2019as fait tes devoirs ? \u00bb
Enfant : \u00ab Check ! \u00bb
Femme : \u00ab Ta chambre est rang\u00e9e ? \u00bb
Enfant : \u00ab Check ! \u00bb
Femme : \u00ab Allez, un C\u00e9c\u00e9mel ? \u00bb
Enfant : \u00ab Oh oui, double check ! \u00bb
VO : \u00ab \u2026 qui ne changeront jamais. \u00bb
Femme : \u00ab La vaisselle est faite ? \u00bb
Homme : \u00ab Check ! \u00bb
Femme : \u00ab Les poubelles sont sorties ? \u00bb
Homme : \u00ab Check ! \u00bb
Femme : \u00ab Allez, un C\u00e9c\u00e9mel ? \u00bb
Homme : \u00ab Oh oui, double check ! \u00bb
VO : \u00ab C\u00e9c\u00e9mel, \u00e0 savourer \u00e0 tout moment, m\u00eame le soir apr\u00e8s une longue journ\u00e9e. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant est choqu\u00e9 par cette publicit\u00e9 \u00ab vantant \u00bb l’impertinence d’un enfant envers sa m\u00e8re. Quel beau message on donne \u00e0 nos enfants avec cette publicit\u00e9 !
Certes, ceci est du second degr\u00e9 mais un enfant est-il assez mature pour cerner la diff\u00e9rence ? Le plaignant pense que non et qu\u2019il est de notre devoir, en tant qu’adultes, de d\u00e9finir clairement les limites entre le respect et l’irrespect. <\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat de spots sc\u00e8nes uit het dagelijks leven voor de geest halen waarbij een moeder voor het vertrek naar school en vervolgens op het einde van de dag nagaat of haar kind niets vergeten is en waarbij het kind zuchtend reageert.<\/p>\n

De Jury is van mening dat de spots in kwestie humoristisch en lichtvoetig zijn en dat de houding van het kind noch onrespectvol, noch onbeschoft is ten aanzien van zijn moeder.<\/p>\n

De Jury is van oordeel dat deze reclame de autoriteit van ouders niet ondermijnt en evenmin positief sociaal gedrag, levensstijl of houding ondermijnt.<\/p>\n

Zij is eveneens van oordeel dat deze reclame niet getuigt van een gebrek aan een behoorlijk maatschappelijk verantwoordelijkheidsbesef.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op deze punten.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que les spots \u00e9voquent des sc\u00e8nes de la vie quotidienne o\u00f9 une m\u00e8re v\u00e9rifie avant de partir \u00e0 l\u2019\u00e9cole puis en fin de journ\u00e9e que son enfant n\u2019ait rien oubli\u00e9 et o\u00f9 l\u2019enfant r\u00e9agit en soupirant.<\/p>\n

Le Jury est d\u2019avis que les spots en question sont humoristiques et l\u00e9gers et que l\u2019attitude de l\u2019enfant n\u2019est pas irrespectueuse ni impertinente envers sa m\u00e8re.<\/p>\n

Le Jury a estim\u00e9 que cette publicit\u00e9 ne jette pas de discr\u00e9dit sur l\u2019autorit\u00e9 parentale et ne remet pas en cause une attitude, un comportement ou un style de vie positifs.<\/p>\n

Il a \u00e9galement estim\u00e9 que cette publicit\u00e9 ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: FRIESLANDCAMPINA BELGIUM NV Product-Dienst \/ Produit-Service: C\u00e9c\u00e9mel Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Spot 1 : VO : \u00ab Il y a des matins\u2026 \u00bbFemme : \u00ab T\u2019as ton cartable ? \u00bbEnfant : \u00ab Check ! \u00bbFemme : \u00ab Ta bo\u00eete \u00e0 tartine ? […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4183","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nFrieslandCampina 16-11-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/frieslandcampina-16-11-2016-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FrieslandCampina 16-11-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: FRIESLANDCAMPINA BELGIUM NV Product-Dienst \/ Produit-Service: C\u00e9c\u00e9mel Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Spot 1 : VO : \u00ab Il y a des matins\u2026 \u00bbFemme : \u00ab T\u2019as ton cartable ? \u00bbEnfant : \u00ab Check ! \u00bbFemme : \u00ab Ta bo\u00eete \u00e0 tartine ? 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