{"id":4167,"date":"2016-09-20T00:00:00","date_gmt":"2016-09-19T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/reckitt-benckiser-veet-20-09-2016-pas-de-remarques\/"},"modified":"2016-09-20T00:00:00","modified_gmt":"2016-09-19T23:00:00","slug":"reckitt-benckiser-veet-20-09-2016-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/reckitt-benckiser-veet-20-09-2016-pas-de-remarques\/","title":{"rendered":"Reckitt Benckiser – Veet 20-09-2016: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: RECKITT BENCKISER<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Veet<\/strong><\/h3>\n

Media \/ M\u00e9dia: Internet (Facebook)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Op de Facebookpagina van de adverteerder maken verschillende posts reclame voor het product onder de vorm van cartoons met sc\u00e8nes waarin telkens aan de linkerkant een vrouw wordt afgebeeld waarvan de benen behaard zijn en aan de rechterkant een opgewektere vrouw waarvan de benen onthaard zijn.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Sur la page Facebook de l\u2019annonceur, diff\u00e9rents posts font la promotion du produit sous forme de cartoons avec des mises en sc\u00e8ne o\u00f9 chaque fois \u00e0 gauche est repr\u00e9sent\u00e9e une femme dont les jambes sont poilues et \u00e0 droite, une femme plus souriante dont les jambes sont \u00e9pil\u00e9es.<\/p>\n

 <\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Volgens de klaagster worden vrouwen met behaarde benen ongelukkig afgebeeld in deze reclame (zelfs de zee en de lucht zijn grijs), naast dames met onthaarde benen die dan wel heel gelukkig zouden zijn. Zij vindt deze afbeeldingen uitermate vrouwonvriendelijk en seksistisch.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Selon la plaignante, les femmes avec des jambes poilues sont repr\u00e9sent\u00e9es dans cette publicit\u00e9 comme malheureuses (m\u00eame la mer et le ciel sont gris), \u00e0 c\u00f4t\u00e9 de dames avec des jambes \u00e9pil\u00e9es, qui seraient, elles, tr\u00e8s heureuses. Elle trouve ces images extr\u00eamement hostiles \u00e0 l\u2019\u00e9gard des femmes et sexistes.<\/p>\n

 <\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat de adverteerder aan de hand van cartoons reclame maakt voor zijn product op zijn Facebookpagina. De Jury is van mening dat de door de adverteerder beoogde humoristische toon voldoende blijkt uit het gebruikte format.<\/p>\n

De Jury is derhalve van mening dat de reclame in kwestie niet van aard is om door de gemiddelde consument begrepen te worden als een oordeel met betrekking tot datgene wat een vrouw zou moeten doen om gelukkig te zijn.<\/p>\n

Gelet op het voorgaande, is de Jury van oordeel dat de reclame niet van aard is om een bepaalde groep van personen te denigreren of om door de gemiddelde consument als seksistisch te worden begrepen.<\/p>\n

De Jury is derhalve van oordeel dat de reclame niet in strijd is met de JEP-regels inzake de afbeelding van de mens.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que l\u2019annonceur fait la promotion de son produit sur sa page Facebook, via des cartoons. Le Jury est d\u2019avis que le ton humoristique voulu par l\u2019annonceur ressort suffisamment du format utilis\u00e9.<\/p>\n

Le Jury est d\u00e8s lors d\u2019avis que la publicit\u00e9 en question n\u2019est pas de nature \u00e0 \u00eatre interpr\u00e9t\u00e9e par le consommateur moyen comme un jugement par rapport \u00e0 ce que devrait faire une femme pour \u00eatre heureuse.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 que la publicit\u00e9 n\u2019est pas de nature \u00e0 d\u00e9nigrer un certain groupe de personnes ni \u00e0 \u00eatre per\u00e7ue par le consommateur moyen comme sexiste.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que la publicit\u00e9 n\u2019est pas contraire aux R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: RECKITT BENCKISER Product-Dienst \/ Produit-Service: Veet Media \/ M\u00e9dia: Internet (Facebook)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Op de Facebookpagina van de adverteerder maken verschillende posts reclame voor het product onder de vorm van cartoons met sc\u00e8nes waarin telkens aan de linkerkant een vrouw wordt afgebeeld waarvan de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4167","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nReckitt Benckiser - Veet 20-09-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/reckitt-benckiser-veet-20-09-2016-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reckitt Benckiser - 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