{"id":4146,"date":"2016-07-27T00:00:00","date_gmt":"2016-07-26T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/orange-27-07-2016-pas-de-remarques\/"},"modified":"2016-07-27T00:00:00","modified_gmt":"2016-07-26T23:00:00","slug":"orange-27-07-2016-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/orange-27-07-2016-pas-de-remarques\/","title":{"rendered":"Orange 27-07-2016: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: ORANGE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Abonnement avec smartphone<\/strong><\/h3>\n

Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

VO : \u00ab Un bon plan ? C\u2019est ne pas devoir choisir entre un nouveau smartphone et faire du shopping. \u00bb
Femme : \u00ab Oh, un nouveau smartphone ! (sonnerie t\u00e9l\u00e9phone sous forme de sifflement)<\/em> Oh oui, \u00e7a sonne bien \u00e7a. Et une nouvelle robe ! (sifflement)<\/em> Mm, \u00e7a sonne bien aussi. Sinon, m\u2019offrir les deux, je peux ? (les 2 sifflements pr\u00e9c\u00e9dents).<\/em>
VO : \u00ab C\u2019est possible, (\u2026) \u00bb.<\/p>\n

 <\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant trouve que le spot radio est sexiste et encourage le harc\u00e8lement de rue. Selon lui, cette publicit\u00e9 insidieuse laisse entendre que les femmes aiment qu\u2019on les siffle dans la rue. C\u2019est rarement le cas et l\u2019exp\u00e9rience montre que les hommes n\u2019ont pas besoin d\u2019encouragement ou d\u2019incitation pour manifester leur int\u00e9r\u00eat ou leur appr\u00e9ciation d\u2019un corps de femme. Etre siffl\u00e9e comme un animal n\u2019est pas \u00ab quelque chose de bien \u00bb.<\/p>\n

 <\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><\/h3>\n

D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que, pour illustrer le fait de ne pas devoir choisir entre un nouveau smartphone et faire du shopping, le spot met en sc\u00e8ne une femme qui appr\u00e9cie un nouveau smartphone, symbolis\u00e9 par une sonnerie sous forme de sifflement, et une nouvelle robe, symbolis\u00e9e par un son de synth\u00e8se \u00e9voquant un sifflement admiratif.<\/p>\n

Le Jury est d\u2019avis que la mise en sc\u00e8ne pr\u00e9sente une femme seule face \u00e0 un choix et qu\u2019aucun \u00e9l\u00e9ment dans le spot n\u2019\u00e9voque le contexte de la rue.<\/p>\n

Le Jury est \u00e9galement d\u2019avis que la publicit\u00e9 n\u2019est pas de nature \u00e0 inciter \u00e0 un comportement illicite ou r\u00e9pr\u00e9hensible.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que cette publicit\u00e9 n\u2019est pas sexiste et ne porte pas atteinte \u00e0 la dignit\u00e9 de la femme. Il a \u00e9galement estim\u00e9 qu\u2019elle ne t\u00e9moigne pas non plus d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 que l\u2019annonce en question n\u2019est pas contraire aux R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: ORANGE Product-Dienst \/ Produit-Service: Abonnement avec smartphone Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 VO : \u00ab Un bon plan ? C\u2019est ne pas devoir choisir entre un nouveau smartphone et faire du shopping. \u00bbFemme : \u00ab Oh, un nouveau smartphone ! (sonnerie t\u00e9l\u00e9phone sous forme de sifflement) Oh oui, \u00e7a sonne bien […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4146","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nOrange 27-07-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/orange-27-07-2016-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orange 27-07-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: ORANGE Product-Dienst \/ Produit-Service: Abonnement avec smartphone Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 VO : \u00ab Un bon plan ? 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