{"id":4142,"date":"2016-07-06T00:00:00","date_gmt":"2016-07-05T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/carrefour-06-07-2016-pas-de-remarques\/"},"modified":"2016-07-06T00:00:00","modified_gmt":"2016-07-05T23:00:00","slug":"carrefour-06-07-2016-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/carrefour-06-07-2016-pas-de-remarques\/","title":{"rendered":"Carrefour 06-07-2016: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: CARREFOUR<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Carrefour Market<\/strong><\/h3>\n

Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De radiospot gaat als volgt:
Vrouw: \u201cIk hou van barbecue\u00ebn, want als het barbecue is, dan kookt mijn man.\u201d
Mark: \u201cAhah, da\u2019s goed gezien, h\u00e9 jongen!\u201d
Man: \u201cAh ja, maar ne barbecue da\u2019s lekker h\u00e9, meneer Mark!\u201d
Mark: \u201cAh zeker met onze varkensribbetjes hier.\u201d
Man: \u201cHeerlijk natuur of gemarineerd.\u201d
Mark: \u201cAwel, ik zou iedere dag kunnen barbecue\u00ebn.\u201d
Man: \u201cAh ja, dan moet uw vrouw nooit meer koken!\u201d
Mark: \u201cJa\u2026 als \u2018t zo zit dan euh\u2026\u201d
Voice-over 1: \u201cTot dinsdag bij Carrefour market: onze sappige varkensribbetjes, natuur of gemarineerd voor maar 6,25 euro per kilo.\u201d
Voice-over 2: \u201cCarrefour market. Als het vers moet zijn.\u201d<\/p>\n

 <\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

De klaagster voelde zich erg aangesproken door de genderstereotypen: alsof zij als vrouw alleen mag koken. In een moderne Westerse samenleving in 2016 vindt zij zulke uitspraken niet kunnen.<\/p>\n

 <\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><\/h3>\n

D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennis genomen van de radiospot in kwestie en van de klacht die hierop betrekking heeft.<\/p>\n

De Jury heeft vastgesteld dat de spot een luchtig gesprek laat horen over het koken op de barbecue om de producten van de adverteerder te promoten.<\/p>\n

De Jury is van mening dat de spot niet beweert of de indruk wekt dat koken de exclusieve taak van de vrouw is of dat vrouwen alleen maar zouden mogen koken.<\/p>\n

Zij is derhalve van oordeel dat deze spot niet van aard is om een genderstereotype te bestendigen dat indruist tegen de maatschappelijke evolutie.<\/p>\n

De Jury is ook van mening dat de spot noch vrouwen noch mannen negatief in beeld brengt.<\/p>\n

Zij is derhalve van oordeel dat de spot niet denigrerend is voor vrouwen of mannen en evenmin in strijd is met de JEP-regels inzake de afbeelding van de mens.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op deze punten.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: CARREFOUR Product-Dienst \/ Produit-Service: Carrefour Market Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:Vrouw: \u201cIk hou van barbecue\u00ebn, want als het barbecue is, dan kookt mijn man.\u201dMark: \u201cAhah, da\u2019s goed gezien, h\u00e9 jongen!\u201dMan: \u201cAh ja, maar ne barbecue da\u2019s lekker h\u00e9, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4142","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCarrefour 06-07-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/carrefour-06-07-2016-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour 06-07-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: CARREFOUR Product-Dienst \/ Produit-Service: Carrefour Market Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:Vrouw: \u201cIk hou van barbecue\u00ebn, want als het barbecue is, dan kookt mijn man.\u201dMark: \u201cAhah, da\u2019s goed gezien, h\u00e9 jongen!\u201dMan: \u201cAh ja, maar ne barbecue da\u2019s lekker h\u00e9, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/carrefour-06-07-2016-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-05T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/carrefour-06-07-2016-pas-de-remarques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/carrefour-06-07-2016-pas-de-remarques\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Carrefour 06-07-2016: Pas de remarques\",\"datePublished\":\"2016-07-05T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/carrefour-06-07-2016-pas-de-remarques\\\/\"},\"wordCount\":390,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/carrefour-06-07-2016-pas-de-remarques\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/carrefour-06-07-2016-pas-de-remarques\\\/\",\"name\":\"Carrefour 06-07-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#website\"},\"datePublished\":\"2016-07-05T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/carrefour-06-07-2016-pas-de-remarques\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jep.be\\\/fr\\\/carrefour-06-07-2016-pas-de-remarques\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/carrefour-06-07-2016-pas-de-remarques\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jep.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Carrefour 06-07-2016: Pas de remarques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jep.be\\\/#website\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jep.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.jep.be\"],\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/author\\\/admin_ydfgswor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Carrefour 06-07-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jep.be\/fr\/carrefour-06-07-2016-pas-de-remarques\/","og_locale":"fr_FR","og_type":"article","og_title":"Carrefour 06-07-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire","og_description":"Adverteerder \/ Annonceur: CARREFOUR Product-Dienst \/ Produit-Service: Carrefour Market Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:Vrouw: \u201cIk hou van barbecue\u00ebn, want als het barbecue is, dan kookt mijn man.\u201dMark: \u201cAhah, da\u2019s goed gezien, h\u00e9 jongen!\u201dMan: \u201cAh ja, maar ne barbecue da\u2019s lekker h\u00e9, […]","og_url":"https:\/\/jep.be\/fr\/carrefour-06-07-2016-pas-de-remarques\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2016-07-05T23:00:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jep.be\/fr\/carrefour-06-07-2016-pas-de-remarques\/#article","isPartOf":{"@id":"https:\/\/jep.be\/fr\/carrefour-06-07-2016-pas-de-remarques\/"},"author":{"name":"admin","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789"},"headline":"Carrefour 06-07-2016: Pas de remarques","datePublished":"2016-07-05T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jep.be\/fr\/carrefour-06-07-2016-pas-de-remarques\/"},"wordCount":390,"publisher":{"@id":"https:\/\/jep.be\/#organization"},"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/jep.be\/fr\/carrefour-06-07-2016-pas-de-remarques\/","url":"https:\/\/jep.be\/fr\/carrefour-06-07-2016-pas-de-remarques\/","name":"Carrefour 06-07-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/jep.be\/#website"},"datePublished":"2016-07-05T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/jep.be\/fr\/carrefour-06-07-2016-pas-de-remarques\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jep.be\/fr\/carrefour-06-07-2016-pas-de-remarques\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jep.be\/fr\/carrefour-06-07-2016-pas-de-remarques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jep.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Carrefour 06-07-2016: Pas de remarques"}]},{"@type":"WebSite","@id":"https:\/\/jep.be\/#website","url":"https:\/\/jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jep.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.jep.be"],"url":"https:\/\/jep.be\/fr\/author\/admin_ydfgswor\/"}]}},"_links":{"self":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/comments?post=4142"}],"version-history":[{"count":0,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4142\/revisions"}],"wp:attachment":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/media?parent=4142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/categories?post=4142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/tags?post=4142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}